Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

Displaying 1 - 1 of 1
131825-Thumbnail Image.png

Brainwashed into Engagement

Description
Employee loyalty and commitment have potential to benefit an organization. However, what happens when limits are pushed and levels of loyalty and commitment are built on the wrong foundations? Here, a deductive theory surrounding the process through which The Walt Disney Company builds “over-commitment” and loyalty is presented. Personal experience…

Employee loyalty and commitment have potential to benefit an organization. However, what happens when limits are pushed and levels of loyalty and commitment are built on the wrong foundations? Here, a deductive theory surrounding the process through which The Walt Disney Company builds “over-commitment” and loyalty is presented. Personal experience as a Disney employee, combined with review of literary sources, allows for the analysis of impact surrounding three types of organizational commitment (continuance, normative, and affective) in The Walt Disney Company. The inner-workings of the company’s processes to “brainwash” employees are displayed through fear tactics, encouraging gratitude in new employees, assigning the phrase “Cast Member” to all employees, relying on influential exposure to the brand early in the individual’s life, and employees’ deep connection with the company itself. The effects of withdrawal and “over-commitment” for employees is also analyzed and enclosed.
ContributorsGagliano, Raina Elyse (Author) / Baer, Michael (Thesis director) / Bonfiglio, Thomas (Committee member) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05