Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 10 of 29
Description
I Am Not A Millennial is an honors thesis project that combines research with a creative application to determine the best practices for companies and advertising agencies. The thesis consists of three main sections: an overview of what a millennial is, bursting the millennial hype bubble, and discussion of whether new targeting techniques, new ideas for content, or new ways of advertising are necessary to engage the Millennial consumer. The thesis will first look at the Millennial Generation to answer the question of "Who are they?" with the emphasis on removing the negative stereotypes from the Millennial generation. This section will be supported by the following section which will discuss the lack of statistical information that truly separates the Millennial generation from its predecessors. Finally, by presenting information on my experiences leading a student-run advertising non profit, case studies, and working within an account management department of an advertising agency, this thesis will present conclusions that advertising agencies and businesses need to develop targeting and content practices that focus in on consumers' interests and tell the story of "why" in order to connect with Millennials.
ContributorsCondo, Ashley Roelle (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Department of Management (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Combining the research of case studies with a creative application, this thesis consists of four main sections: an overview of data surrounding current application marketing efforts on mobile devices, an analysis of three brands that have successfully used applications marketing to engage their audiences and sell their products, the creation and explanation of a proposed application marketing strategy, and a practical use of the previously found conclusions to a mobile application marketing strategy for Nutella USA. The outcome is to determine how companies use mobile applications to successfully engage consumers and lead to product purchases.
ContributorsBooker, Rebecca Allison (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Sabbatini, Cristina (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor)
Created2015-05
Description
Pacemakers in the early 1970s were powered by betavoltaic devices which provided long lasting battery life. The betavoltaic devices also emitted gamma radiation due to inadvertent radioisotope contamination, which could not be completely shielded. The betavoltaic devices were quickly replaced by lithium batteries after their invention, and betavoltaics were abandoned. Modern technological advancements made it possible to isolate beta emitting radioisotopes properly and achieve better energy conversion efficiencies which revived the topic of betavoltaics. This research project has studied state-of-the-art pacemakers and modern radioactive power sources in order to determine if modern pacemakers can be safely nuclear powered and if that is a reasonable combination.
ContributorsAwad, Al-Homam Abdualrahman (Author) / Holbert, Keith (Thesis director) / Aberle, James (Committee member) / Barrett, The Honors College (Contributor) / Electrical Engineering Program (Contributor)
Created2014-12
Description
Generally, increasing the electrical size of an antenna will increase the directivity of the antenna. In the case of an array of identical antennas with uniform spacing, the electrical size can be increased by increasing the number of elements. However, directivity can be further increased by performing signal processing on the signals received by elements of an antenna array. This thesis focuses primarily on reproducing and expanding upon a method to increase the directivity of a two-element array using non-linear transmission lines periodically loaded with varactor diodes, which act as harmonic multipliers. Simulation and circuit design is performed using Keysight Advanced Design System, a microwave circuit simulation software package. Furthermore, a hardware implementation is discussed and recommendations are made for construction of the hardware array. Finally, possible expansion of the two-element array to a four or more element array is discussed, and preliminary simulations are examined.
ContributorsHanson, Elliot (Author) / Diaz, Rudolfo (Thesis director) / Aberle, James (Committee member) / Barrett, The Honors College (Contributor) / School of Electrical, Computer, and Energy Engineering (Contributor)
Created2015-05
Description
Arizona State University has prided itself on the mission to become a global leader in innovation, sustainability, and inclusion for students of all backgrounds. To provide the most meaningful experiences and promote student growth both personally and professionally, the university offers over 800 students organizations for involvement and leadership on campus. With a heavy reliance on paper and print materials, large-scale engagement events such as Passport to ASU and Panhellenic Formal Recruitment have become wasteful and inefficient, straying from the goals established by university president, Michael M. Crow. The processes involved within these two events are outdated and limit accessibility for many students, minimizing the opportunity to get involved and connect with their peers. Engage is a company founded by an Arizona State University student, hoping to find feasible solutions to meet the needs and improve the overall student engagement experience. By designing two separate mobile applications for Passport to ASU and Panhellenic Formal Recruitment, Engage has eliminated the need for paper and print materials while simplifying the event processes for incoming students and the organizations. These apps will similarly improve accessibility for all students, allowing users to get involved and connect with peers without limitations such as transportation or time. Innovation is a key focus of Arizona State University, and to stay competitive they must find new ways to improve the student experience and modernize current offerings. Getting involved is often considered one of the defining parts of collegiate life, and the university must work to maximize opportunities and make the transition as effortless and enjoyable as possible. By implementing these two mobile apps, student engagement will reach new heights and realign with the missions Arizona State University was founded upon.
ContributorsFitzgerald, Paige Elizabeth (Author) / Montoya, Detra (Thesis director) / Giles, Bret (Committee member) / Department of Marketing (Contributor) / W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
A hybrid PV/T module was built, consisting of a thermal liquid heating system and a photovoltaic module system that combine in a hybrid format. This report will discuss the work on the project from Fall 2012 to Spring 2013 and the extended section on the economics for the Honors Thesis. Three stages of experiments were completed. Stage 1 showed our project was functional as we were able to verify our panel produced electricity and increased the temperature of water flowing in the system by 0.65°C. Stage 2 testing included “gluing” the flow system to the back of the panel resulting in an average increase of 4.76°C in the temperature of the water in the system. Stage 3 testing included adding insulating foam to the module which resulted in increasing the average temperature of the water in our flow system by 6.95°C. The economic calculations show the expected energy cost savings for Arizona residents.
ContributorsHaines, Brent Robert (Author) / Roedel, Ronald (Thesis director) / Aberle, James (Committee member) / Rauch, Dawson (Committee member) / Barrett, The Honors College (Contributor) / Electrical Engineering Program (Contributor)
Created2013-05
Description
The purpose of this thesis is to examine the effects of digital on the fashion industry. In order to accomplish this, we must first examine the fashion industry, as well as the emerging digital space, and how these two industries are rapidly colliding. Fashion, an industry that has been around since the early 1800s in the United States (Fashion History: The American System for Fashion, 2009), is being forced to pivot, and change its traditional practices, in order to remain relevant in a world heavily influenced by the Internet and consumer preferences. The largest changes taking place within fashion include the power of various industry influencers, including designers, magazines, retailers and lifestyle bloggers, and the rise of blogging as a fashion news source. Although designers, magazines and retailers still have significant clout within the industry, bloggers are becoming a force to be reckoned with, adding a new variable to the industry.
Meanwhile, digital is still being defined, as countless people work to determine best practices and reconcile the unending amount of information available into something that can be used. Trends in digital include the concept of new media, blogging, social media and new channels of media. Overall, we are seeing a shift to user-‐ generated content, available all the time, and a proliferation of content being created and published on the Web.
Some of the ways these two industries are colliding include the rise of lifestyle bloggers, developments and usage of technology, an abundance of new e-‐commerce models, and finally, a shift in the ways consumers curate and discover products online.
Predictions for the future include a more streamlined and user-‐friendly process for search and product discovery online, increase in social commerce and personalization of products, and finally, a return to brick and mortar shopping, but with an improved, experiential model. These trends will affect industry stakeholders dramatically, and so necessary actions for these stakeholders are also discussed, such as allocating more resources to content generation and e-‐commerce, giving consumers the ability to personalize, and improving their physical shopping experiences to provide something valuable and entertaining.
Meanwhile, digital is still being defined, as countless people work to determine best practices and reconcile the unending amount of information available into something that can be used. Trends in digital include the concept of new media, blogging, social media and new channels of media. Overall, we are seeing a shift to user-‐ generated content, available all the time, and a proliferation of content being created and published on the Web.
Some of the ways these two industries are colliding include the rise of lifestyle bloggers, developments and usage of technology, an abundance of new e-‐commerce models, and finally, a shift in the ways consumers curate and discover products online.
Predictions for the future include a more streamlined and user-‐friendly process for search and product discovery online, increase in social commerce and personalization of products, and finally, a return to brick and mortar shopping, but with an improved, experiential model. These trends will affect industry stakeholders dramatically, and so necessary actions for these stakeholders are also discussed, such as allocating more resources to content generation and e-‐commerce, giving consumers the ability to personalize, and improving their physical shopping experiences to provide something valuable and entertaining.
ContributorsLose', Jenna Elizabeth (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Boonlorn, Jennifer (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2013-05
Description
A hybrid PV/T module was built, consisting of a thermal liquid heating system and a photovoltaic module system that combine in a hybrid format. This report will discuss the work on the project from Fall 2012 to Spring 2013. Three stages of experiments were completed. Stage 1 showed our project was functional as we were able to verify our panel produced electricity and increased the temperature of water flowing in the system by 0.65°C. Stage 2 testing included “gluing” the flow system to the back of the panel resulting in an average increase of 4.76°C in the temperature of the water in the system. Stage 3 testing included adding insulating foam to the module which resulted in increasing the average temperature of the water in our flow system by 6.95°C.
ContributorsDenke, Steven Michael (Author) / Roedel, Ron (Thesis director) / Aberle, James (Committee member) / Rauch, Dawson (Committee member) / Barrett, The Honors College (Contributor) / Electrical Engineering Program (Contributor)
Created2013-05
Description
As the use of Big Data gains momentum and transitions into mainstream adoption, marketers are racing to generate valuable insights that can create well-informed strategic business decisions. The retail market is a fiercely competitive industry, and the rapid adoption of smartphones and tablets have led e-commerce rivals to grow at an unbelievable rate. Retailers are able to collect and analyze data from both their physical stores and e-commerce platforms, placing them in a unique position to be able to fully capitalize on the power of Big Data. This thesis is an examination of Big Data and how marketers can use it to create better experiences for consumers. Insights generated from the use of Big Data can result in increased customer engagement, loyalty, and retention for an organization. Businesses of all sizes, whether it be enterprise, small-to-midsize, and even solely e-commerce organizations have successfully implemented Big Data technology. However, there are issues regarding challenges and the ethical and legal concerns that need to be addressed as the world continues to adopt the use of Big Data analytics and insights. With the abundance of data collected in today's digital world, marketers must take advantage of available resources to improve the overall customer experience.
ContributorsHaghgoo, Sam (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
Description
In modern remote sensing, arrays of sensors, such as antennas in radio frequency (RF) systems and microphones in acoustic systems, provide a basis for estimating the direction of arrival of a narrow-band signal at the sensor array. A Uniform linear array (ULA) is the most well-studied array geometry in that its performance characteristics and limitations are well known, especially for signals originating in the far field. In some instances, the geometry of an array may be perturbed by an environmental disturbance that actually changes its nominal geometry; such as, towing an array behind a moving vehicle. Additionally, sparse arrays have become of interest again due to recent work in co-prime arrays. These sparse arrays contain fewer elements than a ULA but maintain the array length. The effects of these alterations to a ULA are of interest. Given this motivation, theoretical and experimental (i.e. via computer simulation) processes are used to determine quantitative and qualitative effects of perturbation and sparsification on standard metrics of array performance. These metrics include: main lobe gain, main lobe width and main lobe to side lobe ratio. Furthermore, in order to ascertain results/conclusions, these effects are juxtaposed with the performance of a ULA. Through the perturbation of each element following the first element drawn from a uniform distribution centered around the nominal position, it was found that both the theoretical mean and sample mean are relatively similar to the beam pattern of the full array. Meanwhile, by using a sparsification method of maintaining all the lags, it was found that this particular method was unnecessary. Simply taking out any three elements while maintaining the length of the array will produce similar results. Some configurations of elements give a better performance based on the metrics of interest in comparison to the ULA. These results demonstrate that a sparsified, perturbed or sparsified and perturbed array can be used in place of a Uniform Linear Array depending on the application.
ContributorsSilbernagel, Drake Oliver (Author) / Cochran, Douglas (Thesis director) / Aberle, James (Committee member) / Electrical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05