Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 2 of 2
Filtering by
- All Subjects: Shopping
- Creators: Kashiwagi, Jacob
Description
To many people, shopping is just a chore that needs to be done in order to get groceries, household supplies and clothing. To others, shopping is a sacred time where people relieve themselves of all stress and worries by spending money. Going into the mall with a lot on ones mind can be dangerous because as soon as one become distracted with items in the stores, they can truly get whisked away in spending money. Spending money and buying luxury goods actually brings a lot of excitement to people's lives. Retail therapy is defined as method to positively improve one's mood through shopping (Yarrow 2013). About 62% of consumers have purchased something to cheer themselves up and another 28% had purchased as a form of celebration (Atalay 2011). More than half of Americans participate in some sort of retail therapy in their day-to-day lives (Yarrow 2013). Retail therapy is so prevalent in people's lives because of its basis that people are striving for self-regulation of their happiness or looking for a quick and easy happiness booster. If people are motivated to want to look good or feel better about them, they are self-regulating to where they strive for these goals, which leads them to partake in retail therapy. Shopping is a chance of finding visualization for their future lives. When people go shopping and see a certain item, they automatically picture themselves in the item and what event they will be wearing the item to. It is so easy to get mentally lost during a shopping spree due to these expectations and visualizations that it feeds into people's heads. The happiness boost, the high expectations and the escape from reality are the main factors as to why shopping does indeed make people happier. This thesis will observe the concept of Retail therapy and whether or not it actually makes people happier
ContributorsDawoud, Mariam (Contributor) / Higbee, Yasmine (Contributor) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Finance (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Socks + Boxers began as a simple idea on a trip through Victoria's Secret as a solution to the lack of choice in quality and affordable undergarments for men. Currently, there is no central hub for men's socks and underwear. Customers shopping for men's undergarments have few choices currently: purchase an inexpensive, average quality, predetermined pack of Hanes, Fruit of the Loom, or other common undergarment brand from a store like Walmart or Target; shop for individual pieces of expensive designer underwear at a high-end department store such as Nordstrom; or, finally, purchase slightly above average quality, but fairly expensive, brand name undergarments at physical stores such as American Eagle, Urban Outfitters, or Abercrombie & Fitch, or online stores such as MeUndies. Socks + Boxers seeks to combine the accessibility and reliability of common undergarment brands, the quality and luxury-feel of high-end undergarments, and the concept of choice provided by stores that sell men's undergarment lines into a single business. We also plan to tap into the booming subscription services industry and create a way for customers to easily update and replenish their undergarment wardrobe on a regular basis with exactly what they want. In order to start out on the right foot and begin developing this business plan from the ground up, we began researching and developing a Business Model Canvas, a tool that breaks out necessary pieces of a successful business plan into easy to understand blocks. We took a critical look at the problem at hand, its potential solutions, the value the solutions provide, how we plan to start, grow, and nourish our customer base, and much more. The different pieces of this business model puzzle all come together in the following pages.
ContributorsBernat, Johnathon (Co-author) / Braaten, Joshua (Co-author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05