Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- All Subjects: Arenas
Description
The landscape of professional sporting venues within the United States is changing. From 1990-2018, within the four main American professional sports leagues, 20 new NHL arenas, 24 new NBA arenas, 22 new NFL stadiums, and 26 new MLB stadiums were built. As the industry morphs, a handful of new initiatives are being worked into the construct of these venues including increased commercial areas for shopping and restaurants and sharing of the venues between two organizations in an attempt to increase the overall utilization of the spaces. Additionally, in Detroit, San Francisco and Atlanta, where new stadiums and arenas were just recently introduced, the municipalities are using the venues to catalyze further growth and development within the city. However, these trends, while innovative, are tethered to high prices.
This thesis seeks to analyze the changes in how current stadiums are being funded, the public’s reaction to and perception of those financing plans and what the future might hold. Research showed that tax dollars are increasingly unpopular and that teams are moving away from using public money to fund sports venues. Gathered for this report, survey data of 815 Arizona State University students supported anecdotal evidence that people within a community are relatively unhappy with the idea of their money being used to partially subsidize wealthy sports organizations’ infrastructure. Altogether, recent evidence suggests that multi-use facilities funded in majority by private wealth are more popular and generate greater economic impact for the municipality than earlier in history, when heavily subsidized venues allowed teams to take advantage of local government and created fan mistrust. Additionally, sporting organizations can increase value to their consumer by incorporating additional commercial properties into the venue and by collaborating with the public regarding the financing structure of the venue.
This thesis seeks to analyze the changes in how current stadiums are being funded, the public’s reaction to and perception of those financing plans and what the future might hold. Research showed that tax dollars are increasingly unpopular and that teams are moving away from using public money to fund sports venues. Gathered for this report, survey data of 815 Arizona State University students supported anecdotal evidence that people within a community are relatively unhappy with the idea of their money being used to partially subsidize wealthy sports organizations’ infrastructure. Altogether, recent evidence suggests that multi-use facilities funded in majority by private wealth are more popular and generate greater economic impact for the municipality than earlier in history, when heavily subsidized venues allowed teams to take advantage of local government and created fan mistrust. Additionally, sporting organizations can increase value to their consumer by incorporating additional commercial properties into the venue and by collaborating with the public regarding the financing structure of the venue.
ContributorsCwiakala, Alec (Co-author) / Kleen, Brendon (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Finance (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Professional sports organizations in the National Football League (NFL), Major League Baseball (MLB), National Basketball Association (NBA), and National Hockey League (NHL) are constantly searching for ways they can improve fan experience at their respective events. Many organizations have chosen to build a new stadium to attract fans and recruit players to play for their organization. The struggle for fan attention and fan spend is being played out on a daily basis. As revenue models have shifted more towards targeted advertising, delivered via new social and digital mediums, local organizations have focused on improving the at-game experience to maintain consistent revenue streams. The features these stadia include have varied from the comical, to the social, to the behind-the-scenes side of sports. This thesis project will examine all the characteristics of professional sports stadia and compile a report of the features organizations should include if they decide to build their own new facility. The problem that this thesis identified was that hockey arenas do not have a true "calling card" aspect to their facility, and this thesis will examine what can make these facilities more unique. At the end of this thesis, the research was used to construct a destination facility for a NHL team based on fan preferences, sponsor effectiveness, and design that reflects the region in which the stadium is located. Hockey organizations and venues need to entice their fans to attend events at their facility as opposed to staying at home to watch their events on television in order to generate more revenue at the facility.
ContributorsLatham, Nicholas Ryan (Author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05