Barrett, The Honors College Thesis/Creative Project Collection

The goal of this research was to analyze the impact of consumer behavior on the sustainability of the fast fashion industry, specifically in regards to the framework of the Triple Bottom Line. First, a review of relevant literature investigating the three aspects of the Triple Bottom Line (environmental, social, and economic) as it pertains to the fast fashion industry was conducted to provide context for this research. Research methods utilized scholarly articles and journals along with companies’ CSR reports to determine the course of development of the fast fashion industry over time. Additionally, the impact of consumer behavior was investigated and linked to trends observed in the production and business practices of the industry over time. Based on the analysis of the influence of past consumer behavior on the industry, it was clear consumers play a major role in the industry and its sustainability in terms of the Triple Bottom Line. This suggests that the unsustainability of the fast fashion industry is due in part to consumer behavior and the retailers themselves, which is important to understand for the industry going forward as it aims to improve overall sustainability.

The goal of this research was to analyze the impact of consumer behavior on the sustainability of the fast fashion industry, specifically in regards to the framework of the Triple Bottom Line. First, a review of relevant literature investigating the three aspects of the Triple Bottom Line (environmental, social, and economic) as it pertains to the fast fashion industry was conducted to provide context for this research. Research methods utilized scholarly articles and journals along with companies’ CSR reports to determine the course of development of the fast fashion industry over time. Additionally, the impact of consumer behavior was investigated and linked to trends observed in the production and business practices of the industry over time. Based on the analysis of the influence of past consumer behavior on the industry, it was clear consumers play a major role in the industry and its sustainability in terms of the Triple Bottom Line. This suggests that the unsustainability of the fast fashion industry is due in part to consumer behavior and the retailers themselves, which is important to understand for the industry going forward as it aims to improve overall sustainability.

Progress is a term used to describe advancement for humanity. It can be measured in many ways, most commonly by GDP, especially in the United States. One way of measuring progress can be to apply a wide range of elements that are used in measuring happiness, like well-being, education, social connections, health, and security. Happiness is useful in measuring individual progress by using subjective measurements and reflecting on one’s lifestyle, but it can also be useful in measuring societal progress. The World Happiness Report uses data to show how happiness can be used globally to measure progress by looking at aspects of well-being, conceptions of happiness, social media, biological components of happiness, and balance and harmony. Real life applications of this method exist with Bhutan’s Gross National Happiness that was started in 1972, where the country decided to reorganize their policies to align with these new ideals that placed its citizens happiness above all. If a similar thing is done in the US, where progress is defined not only by GDP but also by elements used in measuring happiness, then policies can be made with these ideals in mind that should benefit the citizens of the US. Areas that would greatly profit from this type of progress include education, healthcare, and the economy.