Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
This thesis project consists of a digital creative booklet educating consumers on the issue of fast fashion and the overconsumption of clothing. It also consists of easy to follow recommendations for consumers to begin their sustainable journey in fashion as well as resources for them to use to educate themselves further. The goal of the document is to be an introductory educational tool that spreads awareness while also being easy to understand and visually appealing.
The goal of this research was to analyze the impact of consumer behavior on the sustainability of the fast fashion industry, specifically in regards to the framework of the Triple Bottom Line. First, a review of relevant literature investigating the three aspects of the Triple Bottom Line (environmental, social, and economic) as it pertains to the fast fashion industry was conducted to provide context for this research. Research methods utilized scholarly articles and journals along with companies’ CSR reports to determine the course of development of the fast fashion industry over time. Additionally, the impact of consumer behavior was investigated and linked to trends observed in the production and business practices of the industry over time. Based on the analysis of the influence of past consumer behavior on the industry, it was clear consumers play a major role in the industry and its sustainability in terms of the Triple Bottom Line. This suggests that the unsustainability of the fast fashion industry is due in part to consumer behavior and the retailers themselves, which is important to understand for the industry going forward as it aims to improve overall sustainability.
The goal of this research was to analyze the impact of consumer behavior on the sustainability of the fast fashion industry, specifically in regards to the framework of the Triple Bottom Line. First, a review of relevant literature investigating the three aspects of the Triple Bottom Line (environmental, social, and economic) as it pertains to the fast fashion industry was conducted to provide context for this research. Research methods utilized scholarly articles and journals along with companies’ CSR reports to determine the course of development of the fast fashion industry over time. Additionally, the impact of consumer behavior was investigated and linked to trends observed in the production and business practices of the industry over time. Based on the analysis of the influence of past consumer behavior on the industry, it was clear consumers play a major role in the industry and its sustainability in terms of the Triple Bottom Line. This suggests that the unsustainability of the fast fashion industry is due in part to consumer behavior and the retailers themselves, which is important to understand for the industry going forward as it aims to improve overall sustainability.
The process of producing enormous amounts of ephemeral clothing at accelerated rates, known as fast fashion, creates significant environmental and societal issues. The phenomenon of fast fashion rose due to globalization, economic factors, lack of legislation, and the advancement of technology. Governments, companies, and consumers must work together to create more sustainable retail supply chains. I have gathered information from interviews with individuals in the sustainable fashion industry, books, case studies, online reports, and newspaper articles. Based on my research, I recommend that companies should target wealthier consumers, develop a common language concerning sustainability, invest in sustainable fibers, and listen to factory employees for solutions to improve their working conditions. I also advise that the U.S governments should revise fashion copyright laws and international governments should emphasize regulations concerning the fashion industry. Lastly, consumers should adopt a price-per-wear mindset and utilize resale options. Overall, while perfect sustainability is improbable, consumers, governments, and companies should not use this as an excuse to avoid responsibility.
The purpose of this thesis is to assess where the fashion industry has been in terms of sustainability and how it is looking to improve in the future. I researched how fast fashion has caused harm to the environment as consumer behavior has changed, raw materials are sourced unsustainably, and manufacturing of the garments themselves create environmental issues. I also conducted an external environment analysis to assess which current trends will impact the success or failure of sustainable fashion initiatives as well as the competitors that sustainable brands face in the current market. Based on these trends, I identified the demographics that would most likely be interested in sustainable fashion. Finally, I conducted interviews with six professionals in the industry to get their insight on how the industry has changed and where it is heading in terms of sustainability.
