Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- All Subjects: Industry Analysis
- Creators: School of Accountancy
Description
This research project examines the craft brewing industry and its position in the North American market. Specifically, this research will highlight the most important aspects of the product market, cost structure, market trends, as well as an assessment of the viability of several modes of entry. The data and analysis provided indicates that the industry is promising and poised to grow in comparison to many other sectors within the alcoholic beverages industry, as demand for differentiated craft beer products is relatively strong. The continued existence of craft brewing would not be made possible without the devotion and dedication of individuals simply interested in brewing recipes at home. Although the process of brewing remains relatively traditional, the paper will discuss the possibilities to diversify as a successful craft brewing brand due to consumers' willingness and curiosity to try new beverages. Production details and supply chain processes will be discussed to fully understand the fruitful beginnings of a local brewer to a large scale company that distributes nationwide. Nonetheless, prominent risks include extensive regulatory hurdles ranging from local to federal levels and threats from significant established competitors. These competitors and their business activities will be heavily discussed as it pertains to the question of whether entering the market is a smart business decision. The purpose of this research is to provide potential business owners and investors the strength and knowledge to engage in the craft brewing industry. In essence, the business decision to participate in the craft brewing industry is met with encouragement from an avid consumer base, collaboration with competitors, and an undying passion to brew quality beer for consumption.
ContributorsKnapp, Kurt (Co-author) / Wu, Katherine (Co-author) / Nguyen, Kelley (Co-author) / Budolfson, Arthur (Thesis director) / Bhattacharya, Anand (Committee member) / Department of Finance (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of Accountancy (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The purpose of this thesis was to create a valuation of Spotify (Ticker: SPOT) and estimate a share price for the company. Spotify is one of the largest music streaming services in the world, currently operating in 79 markets globally with a subscriber base of over 100 million people. Spotify initially offered April 3, 2018 at $132 per share and sees a huge amount of financial assets on their balance sheet due to continued investment. As a newly established high-growth company, Spotify has enjoyed a 30% average revenue growth year over year from 2014 to 2019. Although Spotify’s reach is quite large, the company is dwarfed by competitors such as Apple, Google, and Amazon in the extremely competitive music streaming industry. Within this paper, we first analyze the competitive landscape that makes up the music streaming industry. Once a baseline understanding of the music streaming industry has been reached, we turn the focus more directly onto Spotify through examining Spotify’s position within the market as well as the company’s current strategic goals and objectives. We then forecasted Spotify’s financial statements forward and created a residual income model (RIM) based on Spotify’s financial statements. As was previously stated, the purpose of this model was to arrive at a share price for Spotify that we believe accurately reflects its value and compare that with its current market trading price. After successfully accomplishing this goal, we conducted a comprehensive final analysis and offered Spotify recommendations based on the model as well and its output.
ContributorsRice, Ian (Co-author) / Nagele, Benjamin (Co-author) / Samuels, Janet (Thesis director) / Orpurt, Steven (Committee member) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05