Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Basketball is considered one of the most progressive and innovative sports in the world. As such, the NCAA, NBA, and G League are constantly searching for ways to increase their global reach and increase their viewership. With the telecommunications industry seeing a decrease in overall customers who pay for monthly

Basketball is considered one of the most progressive and innovative sports in the world. As such, the NCAA, NBA, and G League are constantly searching for ways to increase their global reach and increase their viewership. With the telecommunications industry seeing a decrease in overall customers who pay for monthly or yearly cable services, the sports industry is feeling pressure to keep viewers in a culture where “cutting the chord” is becoming a trend. However, the sports industry is one field that continues to drive viewership through their live cable broadcasts each year. All three leagues, which represent the college level, the minor league level, and the professional level, look to differentiate their broadcasts in the marketplace and experiment with different elements to attract new viewers and engage existing viewers. In the past, leagues and networks have experimented with streaming services, camera angles, mic’d up players and coaches, and augmented reality to demonstrate offensive and defensive sets. While both the college level and professional level have had limited issues in developing a loyal broadcast audience and attracting new viewers, the minor league (commonly known as the G League) has faced more challenges to grow. The problems the G League face with building their digital audience include competing seasons with both College Basketball and the NBA, disparaging perceptions that the games and players are not as interesting to watch, limited and expensive cable broadcast availability, and lack of fan affinity. Although these are challenges that the G League faces, the upcoming league has experienced success with year-over-year growth since its birth in 2001. Each year, the G League has increased the number of games broadcasted on traditional cable networks, and as a result, increased viewership. The blossoming league has a lot of potential, especially now that players can enter the G League directly out of high school, so capitalizing on opportunities to not only differentiate itself amongst other minor leagues, but also amongst other basketball leagues will be imperative to increase its fan base.
The purpose of this research is three-fold: to understand how people consume sports broadcasts, what levels of basketball they watch most frequently, and what elements of a sports broadcast they prefer or wish to implement. Aside from understanding consumption behaviors, this research further explores specifically how the G League can increase viewership, whether it’s experimenting with rule changes, implementing new broadcast elements, or creating off-court content that develops interest and affinity for players in the league. What the data and statistical tests concluded was that people who were classified as ‘G League Fans’ are generally fans of all levels of basketball, but that people who were classified as ‘College Basketball Fans’ or ‘NBA Fans’ were not necessarily fans of the G League. Based on this finding, the thesis provides recommendations for how the G League can increase viewership amongst basketball fans, as this will be its most receptive and impressionable group. For those unfamiliar with what the G League is, the thesis also provides a brief history and who the players are that make up the league.
ContributorsWhisler, Melanie Joy (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Department of Information Systems (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description

An examination upon the historical evolution of the quarterback reveals that there were three foundational cycles leading up to 2007 which established the model for the mobile quarterback in the NFL. These were especially marked by exceptional quarterbacks breaking molds and pioneering African American quarterbacks overcoming racial stigma. Since 2007,

An examination upon the historical evolution of the quarterback reveals that there were three foundational cycles leading up to 2007 which established the model for the mobile quarterback in the NFL. These were especially marked by exceptional quarterbacks breaking molds and pioneering African American quarterbacks overcoming racial stigma. Since 2007, there has been a steady trend of mobile quarterbacks replacing pocket passers, especially among playoff teams. Using k-means clustering, three different categories of quarterbacks were established: pocket passers, scramblers, and dual-threats. After evaluating various player metrics describing quarterback mobility, using yards per game, run-to-pass ratio, scramble rate, and designed run rate on third down produced the best model. This yielded an accurate prediction of covariance and a good overall fit. Teams with dual-threat quarterbacks had more success than other quarterback types on third-and-medium for dropbacks, third-and-long for designed runs, and explosive plays (plays which gain 20+ yards) on designed runs, passes, and quarterback scrambles. An examination into the schematic tendencies using film reveals that mobile quarterbacks allow the offense to have more freedom in its play calling and reduces the margin of error for defenses. Alongside the NFL’s increased focus on the concept of positionless football, this provides the framework for what this thesis calls the “Slashback Offense,” in which the offense utilizes a young, athletic quarterback in multiple positions in conjunction with a mobile starting quarterback. This can enhance option plays, establish the threat of another passer, and reduce the physical burden on the starting quarterback.

ContributorsWelco, Bennett (Author) / McIntosh, Daniel (Thesis director) / McCreless, Tamuchin (Committee member) / Kollmann, Brett (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / School of Sustainable Engineering & Built Envirnmt (Contributor)
Created2023-05
ContributorsWelco, Bennett (Author) / McIntosh, Daniel (Thesis director) / McCreless, Tamuchin (Committee member) / Kollmann, Brett (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / School of Sustainable Engineering & Built Envirnmt (Contributor)
Created2023-05
ContributorsWelco, Bennett (Author) / McIntosh, Daniel (Thesis director) / McCreless, Tamuchin (Committee member) / Kollmann, Brett (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / School of Sustainable Engineering & Built Envirnmt (Contributor)
Created2023-05