Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- All Subjects: Creativity
Methods: Two adults with dyslexia and 4 control adults participated in an auditory gating test using tone pairs. Latencies and Amplitudes for the N100 and P200 responses were recorded and analyzed. Participants were also administered the Abbreviated Torrance Test for Adults (ATTA), a test of creative ability designed to evaluate divergent thinking in individuals. Results were averaged and compared.
Results: The averaged difference in measured N100 amplitudes between tone 1 and tone 2 was significantly larger in the control group compared to the difference observed in the dyslexia group. In particular, one participant with dyslexia who had low scores on a task of rapid word recognition also showed no evidence of gating at the N100 component, whereas the other participant with dyslexia with good word recognition scores showed evidence of intact gating. The averaged difference in measured P200 amplitude between tone 1 and tone 2 was larger in the dyslexia group compared to the control group; however, the difference was small enough to be considered insignificant. The total average ATTA score for the control group was higher than the average of the dyslexia group. This difference in total average was less than one point on a 106-point scale.
Conclusions: Neural sensory gating occurs approximately 100 ms after the onset of a stimulus and is diminished in adults with dyslexia who also have deficits in rapid word recognition. There is a difference in creativity, in terms of divergent thinking, between those with dyslexia and those without (controls scored higher on average); however, the difference is not significant (less than one point). Dyslexia scores were more consistent than controls.
In the pages ahead we will explore the future of the advertising industry. We will analyze our research to uncover the underlying trends pointing towards what is to come and work to apply those explanations to our understanding of advertising in the future.