Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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The Case of the Contradiction: Proving the Paradoxes of Nancy Drew

Description
Since her debut in 1930, Nancy Drew has been an extremely popular character and icon for adolescent girls. Created by Edward Stratemeyer and developed by Mildred Wirt Benson and Harriet Stratemeyer Adams, Nancy Drew continues to influence and inspire generations of readers. Readers are drawn to Nancy Drew's character and…

Since her debut in 1930, Nancy Drew has been an extremely popular character and icon for adolescent girls. Created by Edward Stratemeyer and developed by Mildred Wirt Benson and Harriet Stratemeyer Adams, Nancy Drew continues to influence and inspire generations of readers. Readers are drawn to Nancy Drew's character and her ability to escape into the world of River Heights, away from the tumultuous climate of the Great Depression and ensuing wars. Significantly, Nancy Drew's enduring power and influence stems from five cultural and social paradoxes: child v. adult, masculine v. feminine, independent v. dependent, single v. couple, and classic v. modern. This thesis explores how throughout the series, Nancy embodies each extreme of these dualities, which gives her the power to be everything to everyone. Nancy derives power from these five paradoxes, which by definition are contradictory, but afford her special privileges in her fictional world. In embodying these binaries, Nancy Drew provides adolescent readers with an escape from and a role model for adolescence and future adulthood.
ContributorsPetersen, Monica Leigh (Author) / Blasingame, James (Thesis director) / McGibbney-Vlahoulis, Michelle (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-12
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Makeup for Men? An Investigation into Social Norms and Motivation to Use Appearance-Enhancing Products

Description
This study aimed to extend beyond existing research on the male-grooming industry to examine the reality of marketing an everyday cosmetic product to men. This thesis contains a two-part original research study involving a qualitative, exploratory study (Study 1) clarifying college-aged men's attitudes toward male grooming products and makeup for…

This study aimed to extend beyond existing research on the male-grooming industry to examine the reality of marketing an everyday cosmetic product to men. This thesis contains a two-part original research study involving a qualitative, exploratory study (Study 1) clarifying college-aged men's attitudes toward male grooming products and makeup for men; and a quantitative, experimental study (Study 2) created to test theories developed from Study 1. Study 1 discovered a pattern among male participants of citing functional/medicinal qualities of male-grooming products as their justification for purchase. Study 2 tested whether this could be applied to makeup by comparing the effects of two advertisements for male cosmetic products on the likelihood of purchase of the product advertised. The main implications of this research suggest that one way to integrate makeup for men into the mainstream market is to release products in free trials before releasing them for sale, since men in the study were somewhat likely to use a free sample of the product in the test advertisements, but unwilling to purchase it. Additionally, the presence of acne in the participants moderated the effects of the ads such that men without acne were more likely to try a cosmetic product when presented with the medicinal benefits of the product in addition to the appearance-enhancing benefits, rather than appearance-enhancing benefits alone. Overall, men with acne were more willing than men without acne to use the product, regardless of the advertising appeal.
ContributorsGibson, Jessica Lajoie (Author) / Eaton, Kathryn (Thesis director) / Lisjak, Monika (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05