Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Monetization of E-Sports

Description
The current model of revenue generation for some free to play video games is preventing the companies controlling them from growing, but with a few changes in approach these issues could be alleviated. A new style of video games, called a MOBA (Massive Online Battle Arena) has emerged in the…

The current model of revenue generation for some free to play video games is preventing the companies controlling them from growing, but with a few changes in approach these issues could be alleviated. A new style of video games, called a MOBA (Massive Online Battle Arena) has emerged in the past few years bringing with it a new style of generating wealth. Contrary to past gaming models, where users must either purchase the game outright, view advertisements, or purchase items to gain a competitive advantage, MOBAs require no payment of any kind. These are free to play computer games that provides users with all the tools necessary to compete with anyone free of charge; no advantages can be purchased in this game. This leaves the only way for users to provide money to the company through optional purchases of purely aesthetic items, only to be purchased if the buyer wishes to see their character in a different set of attire. The genre’s best in show—called League of Legends, or LOL—has spearheaded this method of revenue-generation. Fortunately for LOL, its level of popularity has reached levels never seen in video games: the world championships had more viewers than game 7 of the NBA Finals (Dorsey). The player base alone is enough to keep the company afloat currently, but the fact that they only convert 3.75% of the players into revenue is alarming. Each player brings the company an average of $1.32, or 30% of what some other free to play games earn per user (Comparing MMO). It is this low per player income that has caused Riot Games, the developer of LOL, to state that their e-sports division is not currently profitable. To resolve this issue, LOL must take on a more aggressive marketing plan. Advertisements for the NBA Finals cost $460,000 for 30 seconds, and LOL should aim for ads in this range (Lombardo). With an average of 3 million people logged on at any time, 90% of the players being male and 85% being between the ages of 16 and 30, advertising via this game would appeal to many companies, making a deal easy to strike (LOL infographic 2012). The idea also appeals to players: 81% of players surveyed said that an advertisement on the client that allows for the option to place an order would improve or not impact their experience. Moving forward with this, the gaming client would be updated to contain both an option to order pizza and an advertisement for Mountain Dew. This type of advertising was determined based on community responses through a sequence of survey questions. These small adjustments to the game would allow LOL to generate enough income for Riot Games to expand into other areas of the e-sports industry.
ContributorsSeip, Patrick (Co-author) / Zhao, BoNing (Co-author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Barrett, The Honors College (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
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A New Virtual Reality: Video Game Addiction in the Age of ESports

Description
While not officially recognized as an addictive activity by the Diagnostic and Statistical Manual of Mental Disorders, video game addiction has well-documented resources pointing to its effects on physiological and mental health for both addict and those close to the addict. With the rise of eSports, treating video game addiction…

While not officially recognized as an addictive activity by the Diagnostic and Statistical Manual of Mental Disorders, video game addiction has well-documented resources pointing to its effects on physiological and mental health for both addict and those close to the addict. With the rise of eSports, treating video game addiction has become trickier as a passionate and growing fan base begins to act as a culture not unlike traditional sporting. These concerns call for a better understanding of what constitutes a harmful addiction to video games as its heavy practice becomes more financially viable and accepted into mainstream culture.
ContributorsGohil, Abhishek Bhagirathsinh (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2015-05
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25 Years of Pokémania: The Evolution of Pokémon

Description
Pokémon is one of the most profitable multimedia franchises of all time, yet few have endeavored to examine how it has reached such a status. The story of Pokémon is not only the story of its many media ventures and the people who create them, but the story of its…

Pokémon is one of the most profitable multimedia franchises of all time, yet few have endeavored to examine how it has reached such a status. The story of Pokémon is not only the story of its many media ventures and the people who create them, but the story of its fans as well. Through a comprehensive analysis of developer interviews, contemporary news articles, fan blogs and forums, and existing scholarly work, this thesis presents the history of the Pokémon franchise and its fandom as never before, emphasizing four main themes of technology, nostalgia, community, and capitalism as key to understanding how Pokémon has become the titan of popular culture that it is today and how its fandom has developed alongside it.
ContributorsFedje, Kylan (Author) / Boyce-Jacino, Katherine (Thesis director) / Ingram-Waters, Mary (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor)
Created2022-05
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RiZing: Connecting Students to Roommates Through Video Games

Description

A significant sub-market within student affairs has been long ignored and broken: Student housing success. Research shows that strong relationships between students that live together are crucial to the well-being and academic success of that student. The problem is that universities have not figured out a standard way to grou…

A significant sub-market within student affairs has been long ignored and broken: Student housing success. Research shows that strong relationships between students that live together are crucial to the well-being and academic success of that student. The problem is that universities have not figured out a standard way to group students effectively with some universities opting to market this inefficiency as a normal part of the college experience. For our thesis as a part of Founders Lab, we created our company, RiZing, to tackle this inefficiency. RiZing addresses the student-housing gap and proves that the lack of effective matching can be solved with the right people and of course, video games. Both students and higher education institutions are desperately trying to solve this problem. General event service vendors are racing just as quickly to serve this collegiate market and are extremely motivated to work with anyone who does. As the world today is becoming increasingly digitized, the founders of RiZing believe that the solution to building and maintaining strong connections with peers is possible through leveraging technology such as video games to create strong personal bonds.
ContributorsMenna, Grace (Author) / Schmidt, Alexius (Co-author) / Williams, Jordan (Co-author) / Topasna, Eric (Co-author) / Byrne, Jared (Thesis director) / Satpathy, Asish (Committee member) / Barrett, The Honors College (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05
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Cannon Quest: An Educational Video Game Intended to Teach the Principles of Orbital Mechanics to an Everyday Audience

Description
For my thesis, I developed an educational video game titled Cannon Quest. Based around a thought experiment proposed in 1687 by Sir Isaac Newton, Cannon Quest allows players to explore a miniature, 2-dimensional solar system using real physics and gravity. My principle goal was to create an interactive model of…

For my thesis, I developed an educational video game titled Cannon Quest. Based around a thought experiment proposed in 1687 by Sir Isaac Newton, Cannon Quest allows players to explore a miniature, 2-dimensional solar system using real physics and gravity. My principle goal was to create an interactive model of orbital motion, with some game/simulation elements. This allows players who are totally unfamiliar with orbital mechanics to gain at least a rudimentary understanding simply by playing the game. While the educational model was my primary goal, care was taken to ensure that Cannon Quest functions as a playable simulator. I developed my own user interface (UI), control setup, and art, as well as integrating music and animation for a more complete user experience. I also spent a significant amount of time balancing the gameplay aspects with the real physics, occasionally sacrificing reality where needed to ensure a better experience. The resulting product is simple and straightforward, while retaining much of the nuances of actual orbital motion. I also developed a website to host Cannon Quest, and better direct my playtesters from a single hub. You can visit this website at www.cannonquest.carrd.co. Alternatively, you can visit https://possiblymatthew.itch.io/cannon-quest or https://github.com/matthewbenjamin22/Cannon-Quest to play the game.
ContributorsBenjamin, Matthew (Author) / Kobayashi, Yoshihiro (Thesis director) / Feng, Xuerong (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor)
Created2022-05