Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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The purpose of this thesis was to create a valuation of Spotify (Ticker: SPOT) and estimate a share price for the company. Spotify is one of the largest music streaming services in the world, currently operating in 79 markets globally with a subscriber base of over 100 million people. Spotify

The purpose of this thesis was to create a valuation of Spotify (Ticker: SPOT) and estimate a share price for the company. Spotify is one of the largest music streaming services in the world, currently operating in 79 markets globally with a subscriber base of over 100 million people. Spotify initially offered April 3, 2018 at $132 per share and sees a huge amount of financial assets on their balance sheet due to continued investment. As a newly established high-growth company, Spotify has enjoyed a 30% average revenue growth year over year from 2014 to 2019. Although Spotify’s reach is quite large, the company is dwarfed by competitors such as Apple, Google, and Amazon in the extremely competitive music streaming industry. Within this paper, we first analyze the competitive landscape that makes up the music streaming industry. Once a baseline understanding of the music streaming industry has been reached, we turn the focus more directly onto Spotify through examining Spotify’s position within the market as well as the company’s current strategic goals and objectives. We then forecasted Spotify’s financial statements forward and created a residual income model (RIM) based on Spotify’s financial statements. As was previously stated, the purpose of this model was to arrive at a share price for Spotify that we believe accurately reflects its value and compare that with its current market trading price. After successfully accomplishing this goal, we conducted a comprehensive final analysis and offered Spotify recommendations based on the model as well and its output.
ContributorsRice, Ian (Co-author) / Nagele, Benjamin (Co-author) / Samuels, Janet (Thesis director) / Orpurt, Steven (Committee member) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
By the year 2021, the gift card market is expected to grow to more than 200 billion dollars. Gift cards are extremely popular among consumers and retailers. They are the most requested gift of the holiday season. They are popular for retailers because gift card sales mean more first time

By the year 2021, the gift card market is expected to grow to more than 200 billion dollars. Gift cards are extremely popular among consumers and retailers. They are the most requested gift of the holiday season. They are popular for retailers because gift card sales mean more first time customers, more returning customers, and more money spent in their stores. The growth of gift cards has been very rapid since their introduction by Blockbuster Entertainment in 1994. As the gift card market has increased, so too has gift card breakage. According to FASB ASC 405-20-40-3 gift card breakage is, "the portion of the dollar value of prepaid stored-value products that ultimately is not redeemed by product holders for cash or not used to purchase goods and/or services". The average consumer may contribute to gift card breakage by not using the full dollar amount of their gift card, or by losing the gift card and therefore not redeeming it. For 2011, breakage was expected to be around two billion dollars, roughly two percent of all gift cards purchased. Gift card breakage is free money for the retail companies. They are able to recognize the breakage as revenue without having to give up merchandise or services. Recently, abandoned property laws have minimized the profits on gift card breakage for large retailers. In states where abandoned property laws include gift cards, retailers have been forced to turn over the cash from their unused gift cards. These laws are going to have an effect on many large retailers as some recognize tens of millions of dollar in gift card breakage income but will no longer be able to do so.
ContributorsClasen, Jeffrey Steven (Author) / Call, Andrew (Thesis director) / Huston, Janet (Committee member) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05