Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Description
This thesis examined whether the saturation of the social identity environment could impact consumer decision-making and preferences. One experimental study revealed that consumer preference for identity-salient products is moderated by the strength of the identity of the consumer and saturation of the social identity environment. Results showed that when participants

This thesis examined whether the saturation of the social identity environment could impact consumer decision-making and preferences. One experimental study revealed that consumer preference for identity-salient products is moderated by the strength of the identity of the consumer and saturation of the social identity environment. Results showed that when participants held a strong native membership, they were more likely to engage with identity relevant products when in an unsaturated (vs. saturated) social identity environment. Conversely, participants who held a low native membership were more likely to engage with identity relevant products when they are in a saturated social identity environment vs. an unsaturated social identity environment.
ContributorsRamohalli, Kavitha (Author) / Kristofferson, Kirk (Thesis director) / Morales, Andrea (Committee member) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
Blockchain technology has the potential to be an effective form of identity management and human trafficking prevention as an identity solution. The topic of this thesis originates from the United Nation’s Sustainable Development Goal to create a form of identity for every individual on the plant by the year 2030.

Blockchain technology has the potential to be an effective form of identity management and human trafficking prevention as an identity solution. The topic of this thesis originates from the United Nation’s Sustainable Development Goal to create a form of identity for every individual on the plant by the year 2030. This research analyzed and compared primarily global databases with information on human trafficking populations and unidentified populations to understand both issues, and the intersections of their populations. This is followed by a discussion of Blockchain technology’s attributes and a Blockchain identities potential characteristic. This research concludes that a Blockchain based identity can be used to mitigate human trafficking by creating various forms of identity for affected populations. Four basic factors of Blockchain technology can be utilized through public and private partnerships to address different parts of the AMP model for the cycle of human trafficking. The conclusion that Blockchain is a potential solution to the analyzed issues comes with caution and alongside an examination of the risk factors involved in implementing this technology and the future investigation necessary to test this conclusion. Risk factors with using blockchain technology as a solution are examined to help direct future research on the topic. The conclusion is based off Blockchain’s ability to address specific problems in human trafficking and the global identity crisis (GIC) that were found in the analysis.
ContributorsMcnamara, Mary Patricia (Author) / Wiedmer, Robert (Thesis director) / Calvin, Samantha (Committee member) / Department of Supply Chain Management (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05