Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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This thesis examined whether the saturation of the social identity environment could impact consumer decision-making and preferences. One experimental study revealed that consumer preference for identity-salient products is moderated by the strength of the identity of the consumer and saturation of the social identity environment. Results showed that when participants

This thesis examined whether the saturation of the social identity environment could impact consumer decision-making and preferences. One experimental study revealed that consumer preference for identity-salient products is moderated by the strength of the identity of the consumer and saturation of the social identity environment. Results showed that when participants held a strong native membership, they were more likely to engage with identity relevant products when in an unsaturated (vs. saturated) social identity environment. Conversely, participants who held a low native membership were more likely to engage with identity relevant products when they are in a saturated social identity environment vs. an unsaturated social identity environment.
ContributorsRamohalli, Kavitha (Author) / Kristofferson, Kirk (Thesis director) / Morales, Andrea (Committee member) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
The purpose of this thesis study was to market a favorable solution to reduce stress levels and improve the quality of sleep for young adults by using a piece of technology developed by NASA. This technology was a lighting system initially designed to help astronauts regulate their circadian rhythms in

The purpose of this thesis study was to market a favorable solution to reduce stress levels and improve the quality of sleep for young adults by using a piece of technology developed by NASA. This technology was a lighting system initially designed to help astronauts regulate their circadian rhythms in space, and our goal was to find a suitable market for this type of product. Our team wanted to focus on college students because they often suffer from high anxiety and stress levels, which affects their overall productiveness in study rooms and dorms. After conducting research and interviewing students on the ASU campus, we wanted to market a solution that incorporates the same technology, but is also able to adjust lighting intensity and color. Taking this solution, our group setup demonstration rooms in Noble Library to collect data from students who would be interested in seeing more of this product on campus. Additionally, a Facebook advertisement campaign was launched to promote our website and gain any other feedback. Ultimately, these two methods of outreach proved to be a huge success, and there was a significant amount of interest in this product, validating that there is a potential market.
ContributorsMcMains, Lucas (Author) / Seddon, Dannielle (Co-author) / Haynie, Sean (Co-author) / Kopitske, Jacob (Co-author) / Burns, Jared (Thesis director) / Larson, Wiley (Committee member) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
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Description

Through the use of Arizona State University’s Founders Lab, our group of four Barrett, the Honors College Students completed a research thesis regarding the interest of college students in a sleep light technology product. The National Aeronautics and Space Administration (NASA) pioneered a sleep light technology with the ability to

Through the use of Arizona State University’s Founders Lab, our group of four Barrett, the Honors College Students completed a research thesis regarding the interest of college students in a sleep light technology product. The National Aeronautics and Space Administration (NASA) pioneered a sleep light technology with the ability to regulate melatonin production and circadian rhythm, resulting in an improvement of sleep quality. The technology was originally invented for astronauts to improve their sleep while in space on a spacecraft. Utilizing this technology, our group performed extensive market research with the intention of determining if college students would be interested in purchasing a consumer product incorporating the sleep light technology. We created a brand called Rhythm Illumination and began by building a website and brand guide. Next, we utilized Google Forms to generate responses to a variety of questions regarding current sleep habits, current sleep problems, and whether or not there was interest in a product like this. After determining that college students have room for sleep quality improvement and there is interest in this kind of product, we worked towards our goal of gaining traction for the product. We decided to utilize both Google Analytics results and a Zoom event’s attendance as proof of interest in our product. Google Analytics revealed over one hundred unique users on our Rhythm Illumination website. We also had eleven event attendees. Between these two tools, our team was able to conclude that there is interest among college students for a consumer product utilizing NASA’s sleep light technology.

ContributorsRodgers, Tess (Author) / Amaya, Alexander (Co-author) / Toledo, Pedro (Co-author) / Vijayaraghavan, Shalini (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor)
Created2022-05
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Description
As science has progressed, sleep deficiency has been discovered to be associated with declines in both mental and physical health, and similarly, sleep deficiency has been noted as a public safety concern with 20 percent of motor vehicle crashes linked to driving while drowsy. The National Sleep Foundation has identified

As science has progressed, sleep deficiency has been discovered to be associated with declines in both mental and physical health, and similarly, sleep deficiency has been noted as a public safety concern with 20 percent of motor vehicle crashes linked to driving while drowsy. The National Sleep Foundation has identified that 62 percent of Americans do nothing to address their sleep deficiency, and with a society that normalizes coping mechanisms such as napping and caffeine consumption, it is easy to see why nothing has been done to resolve this issue. Nevertheless, with sleep technology falling in the hands of more and more Americans this thesis aims to explore how these technologies are being adopted and how the introduction of sleep-oriented features for established products may lead to more sleep conscious consumers.
ContributorsSmith, Keaton (Author) / Burgman, Roland (Thesis director) / Buman, Matthew (Committee member) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
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Description
Blockchain technology has the potential to be an effective form of identity management and human trafficking prevention as an identity solution. The topic of this thesis originates from the United Nation’s Sustainable Development Goal to create a form of identity for every individual on the plant by the year 2030.

Blockchain technology has the potential to be an effective form of identity management and human trafficking prevention as an identity solution. The topic of this thesis originates from the United Nation’s Sustainable Development Goal to create a form of identity for every individual on the plant by the year 2030. This research analyzed and compared primarily global databases with information on human trafficking populations and unidentified populations to understand both issues, and the intersections of their populations. This is followed by a discussion of Blockchain technology’s attributes and a Blockchain identities potential characteristic. This research concludes that a Blockchain based identity can be used to mitigate human trafficking by creating various forms of identity for affected populations. Four basic factors of Blockchain technology can be utilized through public and private partnerships to address different parts of the AMP model for the cycle of human trafficking. The conclusion that Blockchain is a potential solution to the analyzed issues comes with caution and alongside an examination of the risk factors involved in implementing this technology and the future investigation necessary to test this conclusion. Risk factors with using blockchain technology as a solution are examined to help direct future research on the topic. The conclusion is based off Blockchain’s ability to address specific problems in human trafficking and the global identity crisis (GIC) that were found in the analysis.
ContributorsMcnamara, Mary Patricia (Author) / Wiedmer, Robert (Thesis director) / Calvin, Samantha (Committee member) / Department of Supply Chain Management (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05