Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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An Exploration of Technocapitalism: Influencer Culture and the Transformation of Commodities in the Digital Age

Description
In the new age of digital capitalism and consumerism, how are Marxist ideas and analyses enriched by new commodity forms while simultaneously in need of rethinking? This thesis sets out to answer this question by interpreting Marx and other thinkers and thus to preserve any authenticity left in our age…

In the new age of digital capitalism and consumerism, how are Marxist ideas and analyses enriched by new commodity forms while simultaneously in need of rethinking? This thesis sets out to answer this question by interpreting Marx and other thinkers and thus to preserve any authenticity left in our age of techno-revolutionized late-stage capitalism. More particularly, my analysis of the new phenomenon of celebrity and influencer culture would serve as a pathway to explore how deeply our individualistic, capitalist mindsets have invaded our external and internal lives. The thesis, therefore, will explore how capitalism has transformed itself during the digital age, how this has affected consumers, and if any sort of conciliation or mediation can be made through critical analysis of these phenomena.
ContributorsBranstetter, Haleigh (Author) / Johnson, Christopher (Thesis director) / Botham, Thad (Committee member) / Barrett, The Honors College (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor)
Created2023-05