Barrett, The Honors College Thesis/Creative Project Collection

Shifting Horizons in Entrepreneurship, better known as SHE is a multimedia reporting project that explores the experiences and narratives of Arizona-based female business owners. This collaborative project uses multimedia reporting techniques such as writing, photography, social media and a podcast to showcase how women are making a space for themselves in entrepreneurship.

This study investigates the impact of technology and social media on religious practices and beliefs concerning death and the afterlife. As the concept of a "Digital Afterlife" becomes more prevalent, questions surrounding its compatibility with religious belief systems and implications on privacy arise. The COVID-19 pandemic has intensified the issue, prompting social media platforms to develop digital wills, although their usage remains limited. This research seeks to explore how the Information Age is shaping the concept of the afterlife, its alignment with major religious belief systems, and perceptions of the digital afterlife across various societal groups. Furthermore, the study examines the role of social media in redefining religious values, norms, and boundaries, highlighting the importance of engaging in an ongoing conversation about the complex and evolving intersection of religion, technology, and death.

Due to the sudden outbreak of COVID-19, communities were forced to isolate themselves in their homes and take many safety precautions. Through this isolation, people experienced a lack of social interactions on a daily basis and increased boredom. Due to the new feelings of the pandemic experience, many found themselves to be engaging significantly more with technology and social media. Doing so helped many to interact with others or spend their extra time. Since people were engaging so much more with technology, there were distinct positive and negative outcomes. Some social media use helped cope with experiencing feelings of isolation by the COVID-19 pandemic, while it may have caused feelings of anxiety for others. Engaging with others helped humanize the experience of relying on social media as a replacement for receiving human interaction on a daily basis (Zhen, 2021). College students were specifically impacted by isolation in a social manner, but were also affected in other areas such as in their academic life. Social media became a critical tool for college students in coping with the challenges of the pandemic (Zhao, 2020). This paper will explore some of the ways in which social media has helped college students cope during the COVID-19 pandemic and how it may have had more negative effects on others. This will be explored through reviewing current literature and research. Research findings will be compared to interviews conducted for the purpose of this project. Three different college students were interviewed and asked a series of questions regarding their personal experience with COVID-19, mental health, and social media. The interview responses will be reviewed according to current research to spot any similarities in findings.

As educational tactics circulate globally, so too does the prospect of understanding sustainability amongst informed individuals and what it means for our society. Just in the past few decades, the environmental movement has changed the way in which people think about their own impact upon the planet. It is becoming a facet of common knowledge for society to realize the potential detriment of their actions, and for this, we should be grateful. However, there is much work to be done regarding all aspects of sustainability and environmental crises. This paper offers a look into the world of sustainable sunscreen usage, something that is not often thought about as an aspect of sustainable consideration. The task of this research opportunity was to examine a sample of survey respondents and connect their responses from 15 questions to different hypotheses. Alongside the discussion of sunscreen filters damaging sensitive ocean ecosystems, this research also looks into the overall importance of sunscreen for one’s health and the ways in which it can be used safely. My hope is that readers will realize the value of using sunscreen on a daily basis and become better informed of sustainability challenges and healthcare disparities.

Social media is a tool widely used by many organizations for purposes of spreading ideas, influencing users politically, and promoting products for purchase. Among the ideas spread on social media is religious belief, a task undertaken by religious officials and members alike, in both widespread and personal communication. The Church of Jesus Christ of Latter-Day Saints has promoted its religion online for years through official webpages and the testimonies of members, but now seeks to spread knowledge of its beliefs and increase membership by involving its full-time missionaries on Facebook and Instagram. The initiative to add online-proselytizing to a missionary’s list of duties began in 2020 at the onset of the COVID-19 pandemic and has been through multiple changes to arrive at the present function of social media in full-time missionary work. Despite these positive changes, missionaries still feel that they lack the necessary knowledge and skills to conduct productive conversations online that lead to opportunities to share their message. Two separate missions are analyzed through Bolman & Deal’s Four Frames to gain a complete perspective of missionary work through social media and how it can be improved. By implementing visual symbols that relate to the importance of social media missionary work and increasing the social media training that missionaries receive, they would feel better prepared to host conversations on online platforms and share their messages. Additionally, by updating the leadership position associated with social media in a mission, more missionaries would ultimately gain expertise in this skill and better fulfill their purpose as missionaries.

Marketing In The Digital Age, or MITDA is a start-up business that provides seminars and lectures on digital media marketing and social media algorithms to ASU students and small businesses. We work with social media influencers to host lectures and seminars on brand awareness at ASU, and then offer classes and consulting to small-businesses who are looking to expand their online brand awareness. The content that we focus on compromises many different aspects of digital media marketing: platform specific algorithms, trends, digital media content creation (such as Photoshop and Canva), influencer brand deals and sponsorships, and influencer consultations. With MITDA, ASU students and small businesses have the opportunity to hop on quick trends, build a marketable brand to Generation Z, and learn how to stay relevant in the new marketing world of influencers and content creators.

Social media has shifted the fashion industry to a new norm of fast fashion. This study examines the impact of social media marketing tactics utilized by the fashion industry, to determine the long-lasting effects on the environment. Primarily, research was conducted through a literature review to analyze the history of the fashion industry, as well as the shift to fast fashion, which encompasses microtrends, overproduction, overconsumption, and product utilization. Later, the literature review analyzes the environmental impact pertaining to each part of the product life cycle. Finally, two surveys were created and distributed to Arizona State University students in the W.P. Carey School of Business to further understand consumer behavior, opinions, and prominent purchase factors present in their decisions. The data interpretation from both surveys correlates to the research findings in the literature review, connecting the idea of low consumer value for ethical sustainability in purchasing habits, in addition to the level that student purchase habits are influenced by social media in respondents aged 18-24. This research provides the basis for needed legislation and corporate initiative, to alleviate the environment from the hazardous consequences of the fast fashion market.