Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Description

A visual investigation surrounding the societal problem of parasocial relationships, stemming from the advent of viewers' interactions with content creators on platforms like Youtube. My goal was to research my chosen topic in order to provide a basis for a physical exhibit embodying and explaining the dangers and potential solutions

A visual investigation surrounding the societal problem of parasocial relationships, stemming from the advent of viewers' interactions with content creators on platforms like Youtube. My goal was to research my chosen topic in order to provide a basis for a physical exhibit embodying and explaining the dangers and potential solutions for the problem, as well as formulate a written and printed book documenting my process throughout the course of my senior year.

ContributorsVan Camp, Emily (Author) / Sanft, Al (Thesis director) / Montgomery, Eric (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / The Design School (Contributor)
Created2022-05
Description

A reflection on my diverse educational experience as a sports journalism student, key lessons I learned about specific forms of communication and content creation within social media, written reporting and radio/podcasting and the demand for versatility among all modern journalists.

ContributorsBreber, Carson (Author) / Boivin, Paola (Thesis director) / Karpman, Chris (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2022-05
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Description

This paper examines the possible ties between social media influencers and their potential impact on the rise in affective polarization in the United States. With the growth of social media, its transition into a primary source of news, and with the open political atmosphere, one is left to wonder about

This paper examines the possible ties between social media influencers and their potential impact on the rise in affective polarization in the United States. With the growth of social media, its transition into a primary source of news, and with the open political atmosphere, one is left to wonder about the potential impact social media and its influencers may have on American affective polarization. The survey presented within the paper was designed in hopes of drawing a connection between the two, and to what extent it might be happening.

ContributorsScotti, Heather (Author) / Neuner, Fabian (Thesis director) / Voorhees , Matthew (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor)
Created2021-12
Description
For my Barrett Honors Creative Project, I created a guide titled, Digital Marketing and Social Media Branding Guide for Newly Established and Growing Pediatric Therapy Companies in 2022. I created this guide as I have noticed a lack of knowledge regarding social media and digital marketing within pediatric therapy companies

For my Barrett Honors Creative Project, I created a guide titled, Digital Marketing and Social Media Branding Guide for Newly Established and Growing Pediatric Therapy Companies in 2022. I created this guide as I have noticed a lack of knowledge regarding social media and digital marketing within pediatric therapy companies due to a lack of resources. As a Social Media Specialist for a small pediatric therapy company, I know that pediatric therapy companies that are new or rather small can benefit from a visual, research, and example-based guide so they can succeed on various digital marketing platforms. The purpose of my guide is to assist owners and marketing professionals within the pediatric therapy industry who are starting their journey or need a little extra help with marketing by helping them set and attain their marketing goals and develop strategies, tips, and tools that can support them in their marketing efforts. My guide will have everything they need to know - right at their fingertips. In order to create this guide, I obtained secondary research from various online sources and guides to identify the industry background and supporting information for the guide, analyzed it, and derived common facts, themes, tips, and advice. Second, I conducted primary research by surveying 365 marketing students at Arizona State University through Qualtrics and analyzed that research. The purpose of this survey was to discover how familiar respondents are with pediatric therapy, services, companies, as well as their social media usage, types of content they would interact with, and to see if they would follow a pediatric therapy company. Third, I created my 57-page digital guide via Canva.com using the information I found through my secondary and primary research. The guide has a total of six sections: Section 1) Starting Steps, Section 2) Social Media, Section 3) Digital Marketing, Section 4) Management Tools, Section 5) Advertising, and Section 6) Final Tips. This paper component explains the pediatric therapy industry, my reasoning and methodology for creating the guide, the information that is in the guide, recommendations, and next steps.
ContributorsLynch, Shelby (Author) / Eaton, John (Thesis director) / Dietrich, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2022-05
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Description

When you see someone who looks like you or sounds like you in a major magazine, film, or book, how does it really make you feel? Do you feel liberated? Do you feel seen and validated? Or perhaps you read a negative article or comment about your people that are

When you see someone who looks like you or sounds like you in a major magazine, film, or book, how does it really make you feel? Do you feel liberated? Do you feel seen and validated? Or perhaps you read a negative article or comment about your people that are solely based on stereotypes, would you feel ashamed or saddened by your thought processes following the comments made about you, from individuals who don’t even know you? Does this affect the way you look at yourself or present yourself to the world as a result? And if so, how? This creative project is a self-journey of analyzing the various ways my self-esteem has fluctuated in response to different types of representations or topics related to Indigenous peoples over the course of ten weeks. It consists of multiple vulnerable reflection essays and curation of 85+ Tik Tok videos in an attempt to answer why representation matters, how it matters, and what is our personal role in it from an Indigenous perspective.

ContributorsMoore, Chael (Author) / Brayboy, Bryan (Thesis director) / Diaz, Natalie (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor)
Created2022-05
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Description

This thesis explores conservation of threatened and endangered species in the Phoenix metro area using social media. With increased urbanization, rising temperatures, and other issues occurring in the desert landscape, creatures big and small face devastating losses in their populations. Informing the public about the species currently on the brink

This thesis explores conservation of threatened and endangered species in the Phoenix metro area using social media. With increased urbanization, rising temperatures, and other issues occurring in the desert landscape, creatures big and small face devastating losses in their populations. Informing the public about the species currently on the brink of extinction allows people to identify the animals in the wild, and may encourage conservation practices that would allow wildlife to thrive far into the future. Utilizing social media as a tool for spreading awareness permits information about Arizona wildlife to be free and easily accessible. This project consists of interviews with conservationists and social media influencers, a survey to understand online behaviors and identify level of interest in the different species, and the creation of consumable social media infographics about the threatened and endangered species of Phoenix. Instagram was selected by survey respondents as the platform they would follow conservation accounts on, leading to the creation of @phxconservation to post the social media infographics. Best practices found by posting on social media in this project can be useful information for conservationists looking to build engagement and effectively inform people.

ContributorsDavitt, Stephanie (Author) / Larson, Kelli (Thesis director) / Quick, Jazzy (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / School of Sustainability (Contributor)
Created2021-12
Description

This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components

This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.

ContributorsOlivas, Angelica (Author) / Bonilla, Luis (Thesis director) / Bovio, Sonia (Committee member) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2021-12
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Description

Online dating apps are prevalent within dating culture, but they are also forms of social media. Although the way in which people use these apps might be more targeted than other forms of social media, it seems likely that the problems associated with social media could very well apply to

Online dating apps are prevalent within dating culture, but they are also forms of social media. Although the way in which people use these apps might be more targeted than other forms of social media, it seems likely that the problems associated with social media could very well apply to dating apps too. However, this is an empirical question that begs a scientific and systematic investigation. Dating apps have a number of unique dynamics, such as being centered around romantic relationships with the users on the service and judging & being judged by others. Self-objectification, a form of extreme public self-awareness, has been tied to both social media usage and more recently to dating app usage. Prior research examining self-objectification within and between dating app users has been inconclusive; it is not clear whether more frequent dating app usage predicts self-objectification or not. The current study aimed to clarify the relationship between dating app usage and self-objectification. Data were collected from 174 college students who were active dating app users. They were polled on their frequency of dating app usage and given a self-administered self-objectification inventory online. Findings show that self-objectification differs significantly across dating app usage groups. Additionally, a moderation effect of race was found. For white participants, the more frequently they used data app, the more self-objectification they reported. For non-white participants, there was a nonlinear relationship between data app usage and self-objectification. Among non-white dating app users, low and high dating app usage groups reported higher self-objectification than the moderate dating app usage group. Limitations and implications of the study are discussed to hopefully offer insights into the relationships between dating app usage and self-objectification.

ContributorsHuynh, Justin (Author) / Kwan, Virginia (Thesis director) / Jakubczak, Laura (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor) / Department of Psychology (Contributor)
Created2022-05
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Description

This paper analyzes the r/fakedisordercringe subreddit to better understand the purpose of the server as it relates to socially gatekeeping disability, or determining who is legitimately disabled. A mixed-methods analysis is employed using communications, sociology, and psychology theoretical frameworks. Implications discuss disability visibility and other conditions affecting treatment of people

This paper analyzes the r/fakedisordercringe subreddit to better understand the purpose of the server as it relates to socially gatekeeping disability, or determining who is legitimately disabled. A mixed-methods analysis is employed using communications, sociology, and psychology theoretical frameworks. Implications discuss disability visibility and other conditions affecting treatment of people with disabilities.

ContributorsSpencer, Abigail (Author) / Cotton, Cassandra (Thesis director) / Symonds, Adam (Committee member) / Barrett, The Honors College (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2022-05
Description
Influencer marketing is when individuals with dedicated social media followings are sought out by brands to utilize their position on certain platforms to endorse a brand’s products and be compensated through payment or merchandise. I will be looking at the concept of trust when it comes to influencer marketing alongside

Influencer marketing is when individuals with dedicated social media followings are sought out by brands to utilize their position on certain platforms to endorse a brand’s products and be compensated through payment or merchandise. I will be looking at the concept of trust when it comes to influencer marketing alongside the Fogg Behavior Model. Used to evaluate an individual’s behavior in the decisions making process, The Fogg Behavior Model bases itself in a persuasive environment by focusing on three key elements: motivation, ability, and trigger. When utilized in collaboration with influencer marketing, these elements together could have a strong effect on driving consumer behaviors. I utilized one of the most recent and popular social media platforms, TikTok, known for its short-form mobile videos, to explore these behavioral elements in action. Like any other media platform, TikTok influencer marketing requires a high amount of trust between the consumer and influencer to be successful and efficiently persuade the target market. I collected primary research by surveying opinions on trust and buying behaviors based on three different videos. One video had a hidden partnership disclosure in the caption, the second had a plainly visible partnership disclosure, and the third had a plainly visible partnership disclosure and verbally disclosed the relationship between the brand and the influencer. The analysis showed that participants felt a higher degree of trust towards the video which contained a verbal disclosure of the influencer’s partnership with the brand. The results lacked specificity on whether this perception of trust would successfully lead to a purchase, which could be adjusted for in future research; however, it did show there was motivation through the Fogg Model to look further into the product presented. I recommend influencers be as transparent and genuine as possible to earn the trust or their followers, as well as ensure all three factors of Fogg are present to increase their persuasive abilities over consumers completing a purchase.
ContributorsGraves, Darien (Author) / Giles, Charles (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Psychology (Contributor)
Created2022-05