Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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The Influence of Tik Tok on the Music Industry During the Covid-19 Pandemic

Description
Social media and digital marketing has become a gateway for musicians and artists to share creative content virtually changing cultural practices, and evolving musical exposure and development. In the year 2020, during the Covid-19 pandemic, the social media platform TikTok revolutionized the world becoming the most influential application for music…

Social media and digital marketing has become a gateway for musicians and artists to share creative content virtually changing cultural practices, and evolving musical exposure and development. In the year 2020, during the Covid-19 pandemic, the social media platform TikTok revolutionized the world becoming the most influential application for music curation, social engagement, and digital marketing. This social platform has new demand for consumer-artist digital relationships and acts as a promotional vehicle for rising artists. Case studies analyzing TikTok influencers such as Dixie D’Amelio, Loren Gray, Bella Poarch, and Jxdn show how they used their vast social media following and the limiting factors of the Covid-19 pandemic to shift their social media presence, transitioning from influencers to prominent musicians signed to record labels.
ContributorsWhitmore, Adriana (Author) / Libman, Jeffrey (Thesis director) / Carrasco, Clare (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2022-05