Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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First Impressions: A Multimodal Analysis of Movie Trailers and Film Success

Description
Due to the popularity of the movie industry, a film's opening weekend box-office performance is of great interest not only to movie studios, but to the general public, as well. In hopes of maximizing a film's opening weekend revenue, movie studios invest heavily in pre-release advertisement. The most visible advertisement…

Due to the popularity of the movie industry, a film's opening weekend box-office performance is of great interest not only to movie studios, but to the general public, as well. In hopes of maximizing a film's opening weekend revenue, movie studios invest heavily in pre-release advertisement. The most visible advertisement is the movie trailer, which, in no more than two minutes and thirty seconds, serves as many people's first introduction to a film. The question, however, is how can we be confident that a trailer will succeed in its promotional task, and bring about the audience a studio expects? In this thesis, we use machine learning classification techniques to determine the effectiveness of a movie trailer in the promotion of its namesake. We accomplish this by creating a predictive model that automatically analyzes the audio and visual characteristics of a movie trailer to determine whether or not a film's opening will be successful by earning at least 35% of a film's production budget during its first U.S. box office weekend. Our predictive model performed reasonably well, achieving an accuracy of 68.09% in a binary classification. Accuracy increased to 78.62% when including genre in our predictive model.
ContributorsWilliams, Terrance D'Mitri (Author) / Pon-Barry, Heather (Thesis director) / Zafarani, Reza (Committee member) / Maciejewski, Ross (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2014-05