Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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This paper examines the possible ties between social media influencers and their potential impact on the rise in affective polarization in the United States. With the growth of social media, its transition into a primary source of news, and with the open political atmosphere, one is left to wonder about

This paper examines the possible ties between social media influencers and their potential impact on the rise in affective polarization in the United States. With the growth of social media, its transition into a primary source of news, and with the open political atmosphere, one is left to wonder about the potential impact social media and its influencers may have on American affective polarization. The survey presented within the paper was designed in hopes of drawing a connection between the two, and to what extent it might be happening.

ContributorsScotti, Heather (Author) / Neuner, Fabian (Thesis director) / Voorhees , Matthew (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor)
Created2021-12
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Description

On September 30, 2019, the Governor of California, Gavin Newsom, signed the Fair Pay to Play Act which prohibited universities from taking away an athlete’s scholarship should they choose to profit off their name, image and likeness (NIL). This was a monumental moment in college athletics as numerous lawsuits against

On September 30, 2019, the Governor of California, Gavin Newsom, signed the Fair Pay to Play Act which prohibited universities from taking away an athlete’s scholarship should they choose to profit off their name, image and likeness (NIL). This was a monumental moment in college athletics as numerous lawsuits against the NCAA had been filed by former and current athletes due to the unfair nature of “amateurism.” With California getting the ball rolling and the Supreme Court pressuring the NCAA to change their outdated ways, the NCAA withdrew their rule stating that student athletes could not monetize their NIL. While this was a massive step forward in regard to compensating athletes for the time and effort they put into their sport that in turn generates revenue for the school, it also posed many questions that needed an in-depth look into including how this will affect non-revenue generating sports. This study aims to measure the student-athlete knowledge surrounding name, image, and likeness, as well as capture the athletes, coaches, and administrators' projections of the future implications of this policy. On the surface, this is a wonderful opportunity for college athletes. However, with the variability in the popularity and profitability between revenue generating and non-revenue generating sports, this does not put student-athletes on a level playing field to profit off their name, image, and likeness. With non-revenue generating sports falling vastly behind revenue generating sports, a further divide between these two segments of collegiate sports will form. Though there is an opportunity for all collegiate athletes to profit off their name, image, and likeness, the feasibility of putting these athletes on a level playing field is slim. In addition, with this new era comes a whole new set of rules for recruiting tactics and the desire to get more influential athletes. The data collected for this thesis, in conjunction with this new rule, implies that sports producing more influential athletes will be given more money as more eyes will be on the individual athletes. This will leave smaller sports behind because it will continue to create a divide between revenue generating and non-revenue generating sports. This gap will be created by increasing the publicity and recognition surrounding the revenue generating sports, while pushing less relevant sports further behind.

ContributorsStanley, Kira (Author) / Jankowski, Cali (Co-author) / McIntosh, Daniel (Thesis director) / Bertoletti, Joe (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2021-12
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Description

On September 30, 2019, the Governor of California, Gavin Newsom, signed the Fair Pay to Play Act which prohibited universities from taking away an athlete’s scholarship should they choose to profit off their name, image and likeness (NIL). This was a monumental moment in college athletics as numerous lawsuits against

On September 30, 2019, the Governor of California, Gavin Newsom, signed the Fair Pay to Play Act which prohibited universities from taking away an athlete’s scholarship should they choose to profit off their name, image and likeness (NIL). This was a monumental moment in college athletics as numerous lawsuits against the NCAA had been filed by former and current athletes due to the unfair nature of “amateurism.” With California getting the ball rolling and the Supreme Court pressuring the NCAA to change their outdated ways, the NCAA withdrew their rule stating that student athletes could not monetize their NIL. While this was a massive step forward in regard to compensating athletes for the time and effort they put into their sport that in turn generates revenue for the school, it also posed many questions that needed an in-depth look into including how this will affect non-revenue generating sports. This study aims to measure the student-athlete knowledge surrounding name, image, and likeness, as well as capture the athletes, coaches, and administrators' projections of the future implications of this policy. On the surface, this is a wonderful opportunity for college athletes. However, with the variability in the popularity and profitability between revenue generating and non-revenue generating sports, this does not put student-athletes on a level playing field to profit off their name, image, and likeness. With non-revenue generating sports falling vastly behind revenue generating sports, a further divide between these two segments of collegiate sports will form. Though there is an opportunity for all collegiate athletes to profit off their name, image, and likeness, the feasibility of putting these athletes on a level playing field is slim. In addition, with this new era comes a whole new set of rules for recruiting tactics and the desire to get more influential athletes. The data collected for this thesis, in conjunction with this new rule, implies that sports producing more influential athletes will be given more money as more eyes will be on the individual athletes. This will leave smaller sports behind because it will continue to create a divide between revenue generating and non-revenue generating sports. This gap will be created by increasing the publicity and recognition surrounding the revenue generating sports, while pushing less relevant sports further behind.

ContributorsJankowski, Cali (Author) / Stanley, Kira (Co-author) / McIntosh, Daniel (Thesis director) / Bertoletti, Joe (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2021-12
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Description

This paper analyzes the r/fakedisordercringe subreddit to better understand the purpose of the server as it relates to socially gatekeeping disability, or determining who is legitimately disabled. A mixed-methods analysis is employed using communications, sociology, and psychology theoretical frameworks. Implications discuss disability visibility and other conditions affecting treatment of people

This paper analyzes the r/fakedisordercringe subreddit to better understand the purpose of the server as it relates to socially gatekeeping disability, or determining who is legitimately disabled. A mixed-methods analysis is employed using communications, sociology, and psychology theoretical frameworks. Implications discuss disability visibility and other conditions affecting treatment of people with disabilities.

ContributorsSpencer, Abigail (Author) / Cotton, Cassandra (Thesis director) / Symonds, Adam (Committee member) / Barrett, The Honors College (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2022-05
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Description

From 2019, a severe acute respiratory coronavirus 2, SARS-CoV-2, began to be a global pandemic. Many high income countries developed different strategies in response. This analysis intends to highlight how the COVID-19 became a global pandemic and the strategies that account for successes and failures. In identifying key policy differences,

From 2019, a severe acute respiratory coronavirus 2, SARS-CoV-2, began to be a global pandemic. Many high income countries developed different strategies in response. This analysis intends to highlight how the COVID-19 became a global pandemic and the strategies that account for successes and failures. In identifying key policy differences, the high income countries of the United States, New Zealand and France were examined. The analysis found that New Zealand had proactive elimination strategies that proved highly effective, whereas the United States and France both struggled with mitigation factors that resulted in disproportionately higher confirmed cases and mortality rates. The analysis highlights how the airborne virus became a pandemic and then followed public policies’ effectiveness in terms of existing political institutions,and then their ability to be successful in preventing the spread of the virus.

ContributorsNavas, Natalia (Author) / Wilson, Natalia (Thesis director) / Niebuhr, Robert (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / School of Politics and Global Studies (Contributor)
Created2022-05
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The goal of this research study is to examine the nature and effects of social media marketing and the role it has played towards driving Gen Z into the luxury fashion industry. In addition, qualitative exploration focused on uncovering the reason behind why this market chooses to purchase luxury products

The goal of this research study is to examine the nature and effects of social media marketing and the role it has played towards driving Gen Z into the luxury fashion industry. In addition, qualitative exploration focused on uncovering the reason behind why this market chooses to purchase luxury products and investigated the relationship between social media influencers, luxury brands, and their consumers. Through 12 qualitative research interviews, five key insights were suggested from the results of the study: people buy luxury to fit in or stand out in social groups, social media marketing portrays a false reality, social media has contributed to the rise of Gen Z consumers in luxury fashion, social media has normalized owning luxury products, and social media has caused lowered self esteem and social pressure amongst Gen Z. These insights can be explained through a triangular framework, making up a marketing ecosystem involving the brand, the social media influencer, and the consumer. These three roles work together to buy and sell goods from one another. If one of the players fails to do their role, the relationships fall apart. Given phones and apps are highly personal items often only used by one individual, understanding and comparing the ads and images one user is exposed to versus another can be very tricky. Recently, the Federal Trade Commission has increased regulations over native advertisements when viewers became unable to decipher ad from reality. Gen Z’s may inadvertently compare themselves to influencers, ultimately causing lowered self esteem when they cannot possess or achieve the lifestyle of these individuals. These insights are important to help understand how to negate the negative effects of social media marketing and propel companies to be more transparent in their marketing initiatives to reduce social pressure and poor mental health amongst Gen Z. Luxury brands could utilize more explicit differentiators on paid advertisements compared to editorial material to make audiences more knowledgeable of the type of content they are viewing. In addition, society should change the way people perceive online content and have more open discussions surrounding the ethics of native advertising and decipection social media posts may cause. The way young users interact and process social media posts is very complex. Investigating this topic is important to prevent the possible underlying repercussions of social media and help marketers best cater toward this market in an open, ethical fashion. This study concludes with managerial applications and directions for further research. Businesses should prepare to face increasing guidelines regarding native advertising. These guidelines may include requirements to have explicit markings on branded content and binding contracts with social media influencers. To work around these restrictions, the future of luxury fashion indicates that direct to consumer strategies are on the rise. Video livestream retail and social commerce are already taking the Chinese market by storm and it's only a matter of time before American brands will be forced to adapt to keep up with changing trends in the marketplace. DTC brands benefit from having a direct channel to the consumer without interpretation or the need for intermediaries. Given this research primarily focuses on the links between the brand to influencer and influencer to consumer, future exploration could focus on the channel between the brand and consumer through direct selling. Going forward, brands may prefer to interact with their customers directly, without the use of an influencer, to help establish a close relationship with their audience through a seamless customer journey.
ContributorsElton, Eila (Author) / Ostrom, Amy (Thesis director) / Gray, Nancy (Committee member) / Bush, Leslie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / The Design School (Contributor)
Created2022-05
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Description
Boy’s Love (BL) and yaoi are a subculture that originated in Japan that refers to sexually explicit male-to-male romantic fantasies in Japanese popular culture (Martin, 2012, p. 365). The term fujoshi, a belonging term of BL and yaoi, refers to females interested in male-to-male romantic relationship fantasies (Suzuki, 2013). In

Boy’s Love (BL) and yaoi are a subculture that originated in Japan that refers to sexually explicit male-to-male romantic fantasies in Japanese popular culture (Martin, 2012, p. 365). The term fujoshi, a belonging term of BL and yaoi, refers to females interested in male-to-male romantic relationship fantasies (Suzuki, 2013). In the early 2000s, cultural consumption and artistic communication between China, Japan, and Korea became more frequent (Oh, 2009). A large number of Japanese animations and television series have been imported to China for national communication and cultural sharing. Since then, various genres of Japanese popular culture, including BL (relating to intimate relationships) and yaoi (relating to sexual content), have become widespread in China. Globally, the public understands BL and yaoi as a subordinate portion of the otaku culture that heavily relates to Japanese anime, games, and manga (or comics in English); and a broader homosexual subculture with a deep connection to sexual desires (Bai, 2022). However, in China, the focal point of BL and yaoi is relatively different from the fujoshi communities elsewhere. This project explores BL and yaoi’s development in China, introducing perspectives of what, how, and why the Chinese fujoshi form their community within the public digital spaces shared by the mainstream media culture. Additionally, through anonymous personal interviews, this project brings Chinese fujoshi’s consumer views on their past and current BL and yaoi consumption within and outside of the fujoshi community (see detailed interview process and interviewees’ information in Appendix C-E). Eight Chinese females who have self-identified as fujoshi or had similar practices were selected for the interviews. The chosen participants’ age is from twenty-two to mid-thirties. All of them have had at least five years’ access to BL and yaoi and received higher education. Each participant had at least two interviews answering questions regarding their attitudes as fujoshi and their viewpoints on consuming BL and yaoi products. This thesis analyzes the Chinese fujoshi community’s uniqueness in making BL content visible and yaoi content invisible in China. Consequently, they are forced to have a limited preference for BL and yaoi content, adapt the shared space with other popular cultures on mainstream social media, and utilize alternative communication methods to avoid violating China’s law and censorship. These factors indicate the need for specified classifications or designated digital spaces for BL, yaoi, and even the greater homosexual culture.
ContributorsLi, Yishu (Author) / Kroo, Judit (Thesis director) / Robert, Tuck (Committee member) / Wilson, Bradley (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / School of International Letters and Cultures (Contributor)
Created2022-05
Description
The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develo

The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develop a model to further improve efficiency of the influencer marketing industry, and to help the entrepreneurs who are leading it. This model provides the framework for a strong start in the influencer marketing industry. Through informational interviews, literary research, field studies, and surveys, the model was developed through the data analysis of each of these tools, based on common themes found within each. This research was conducted from a variety of perspectives, including consumers, brands, agencies, and content creators.
ContributorsFurnas, Madison (Author) / Eaton, John (Thesis director) / Ingram-Waters, Mary (Committee member) / Svirskis, Anthony (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05
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Description

The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develo

The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develop a model to further improve efficiency of the influencer marketing industry, and to help the entrepreneurs who are leading it. This model provides the framework for a strong start in the influencer marketing industry. Through informational interviews, literary research, field studies, and surveys, the model was developed through the data analysis of each of these tools, based on common themes found within each. This research was conducted from a variety of perspectives, including consumers, brands, agencies, and content creators.

ContributorsFurnas, Madison (Author) / Eaton, John (Thesis director) / Ingram-Waters, Mary (Committee member) / Svirskis, Anthony (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-05
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Description

The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develo

The purpose of this research is to create a model that will benefit this industry and the many changes to come. As of now, there are limited FTC guidelines which limit the protection of content creators, agencies, and brands. That is when I came up with the idea to develop a model to further improve efficiency of the influencer marketing industry, and to help the entrepreneurs who are leading it. This model provides the framework for a strong start in the influencer marketing industry. Through informational interviews, literary research, field studies, and surveys, the model was developed through the data analysis of each of these tools, based on common themes found within each. This research was conducted from a variety of perspectives, including consumers, brands, agencies, and content creators.

ContributorsFurnas, Madison (Author) / Eaton, John (Thesis director) / Ingram-Waters, Mary (Committee member) / Svirskis, Anthony (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-05