Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Marketing In The Digital Age: Expanding Education On Social Media Marketing

Description

Marketing In The Digital Age, or MITDA is a start-up business that provides seminars and lectures on digital media marketing and social media algorithms to ASU students and small businesses. We work with social media influencers to host lectures and seminars on brand awareness at ASU, and then offer classes…

Marketing In The Digital Age, or MITDA is a start-up business that provides seminars and lectures on digital media marketing and social media algorithms to ASU students and small businesses. We work with social media influencers to host lectures and seminars on brand awareness at ASU, and then offer classes and consulting to small-businesses who are looking to expand their online brand awareness. The content that we focus on compromises many different aspects of digital media marketing: platform specific algorithms, trends, digital media content creation (such as Photoshop and Canva), influencer brand deals and sponsorships, and influencer consultations. With MITDA, ASU students and small businesses have the opportunity to hop on quick trends, build a marketable brand to Generation Z, and learn how to stay relevant in the new marketing world of influencers and content creators.
ContributorsOchsmann, Reagan (Author) / Byrne, Jared (Thesis director) / Larsen, Wiley (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor)
Created2023-05
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SparkUp!

Description
SparkUp! is a solution that was created by Jose Montes and Ninad Kulkarni in September of 2021. The pair noticed a few needs that they could help solve within the ASU community. Due to the Covid-19 pandemic, the average students' college experience was completely uprooted and replaced with asynchronous learning…

SparkUp! is a solution that was created by Jose Montes and Ninad Kulkarni in September of 2021. The pair noticed a few needs that they could help solve within the ASU community. Due to the Covid-19 pandemic, the average students' college experience was completely uprooted and replaced with asynchronous learning and interactions which made it difficult for students to engage with other fellow students and make new friends. This also caused students to develop sedentary lifestyles since they no longer had to walk to campus, and they developed a routine of staying confined to their dorms throughout the day. SparkUp! is a Social Media app concept that solves these issues by connecting ASU students with other fellow students by helping them engage with one another in outdoor physical activities. Members can create and host their own hiking, cycling, kayaking, or other outdoor activity and they can set them for private or open use. Users can request to join an event by RSVPing through the app, and they also can connect with their new connections by utilizing the social media aspect of the app. Lastly, the app also tracks and maintains activity metrics such as miles traveled, steps taken, and overall time spent engaging in an activity. Through the needs discovery phase which took part from September-December 2021, the solutions that SparkUp! offers were validated. This prompted further analysis which led to an overall PESTLE analysis of SparkUp!’s overall potential ecosystem, the creation of a marketing strategy and the creation of an Alpha version of the app so that potential users could test the initial designs of the concept. This testing was done during April of 2022 which is aiding in gathering the data necessary to create a Minimal Value Product for future release.
ContributorsKulkarni, Ninad (Author) / Montes, Jose (Co-author) / Byrne, Jared (Thesis director) / Satpathy, Asish (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor)
Created2022-05