Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Market Development and Revenue Growth in Minor League Baseball: A Case Study Analyzing the Impact of Kids' Club Programs and Strategic Implications

Description
The following thesis contains a case study analysis of The Lowell Spinners' Canaligator Kids Club in order to explore why kids clubs are important in the market development and revenue growth in sports. It discusses what this particular kids club had as a model, applies several marketing techniques in a…

The following thesis contains a case study analysis of The Lowell Spinners' Canaligator Kids Club in order to explore why kids clubs are important in the market development and revenue growth in sports. It discusses what this particular kids club had as a model, applies several marketing techniques in a redesigned program, discusses the results of that change, and recommends some future practices going forward. The service marketing and consumer marketing principles applied to the program include rewards incentives, personalized marketing, the impact of face-to-face interaction, social influence, and the marketing funnel. The application of these principles, particularly the rewards program, resulted in an increase of 400% of new members and a 31.17% active participant rate, which serves as a good starting base to use to measure engagement of members in future years.
ContributorsSpringford, Kayla Catherine (Author) / Eaton, John (Thesis director) / Ostrom, Amy (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2015-05
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Closing the Gap: An Investigation into the Barriers and Enablers to Cooperative Education at the New American University

Description
Cooperative education has a long-standing tradition within engineering education. As part of the experiential education field, it carries many success stories. Several universities offer a robust cooperative education track. In recent years, Arizona State University has made the decision to formalize a cooperative education program. Arizona State University, like many…

Cooperative education has a long-standing tradition within engineering education. As part of the experiential education field, it carries many success stories. Several universities offer a robust cooperative education track. In recent years, Arizona State University has made the decision to formalize a cooperative education program. Arizona State University, like many other institutions, has long since provided career support and promoted internships as an excellent work experience option before graduation. The decision to formalize a cooperative education program speaks to a need for a more rigorous path to work experience for engineering students. This paper is an investigation into the barriers and enablers behind a young cooperative education program. These results indicate that while students do benefit from the program, growth of the program may be tied to creating a meaningful distinction between cooperative education and other learning opportunities.
ContributorsGolka, Margaret (Author) / Jordan, Shawn (Thesis director) / Morrell, Darryl (Committee member) / W. P. Carey School of Business (Contributor) / Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05