Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Not Just a Pretty Face; Designing a Resonant Agency Rebrand

Description
It takes 1/10 of a second to make an emotional impact on your audience. Once you do, customers are eight times more likely to trust your brand, seven times more likely to purchase more, and six times more likely to forgive a mistake. Audiences make deep connections with resonant brands,…

It takes 1/10 of a second to make an emotional impact on your audience. Once you do, customers are eight times more likely to trust your brand, seven times more likely to purchase more, and six times more likely to forgive a mistake. Audiences make deep connections with resonant brands, that is brands that build trust with and provide substantial value to their consumers. Brands that resonate with customers enjoy above average economic gains and business resilience superior to their competition because they rank higher in engaging and connecting with their audience, delivering products/services that matter to those who care, and creating brand loyalty in the form of repeat customers and brand advocates. While resonant brands exceed on both the trust-building and value-providing dimensions, there are also those brands that do not build trust with or provide little value to their consumers, making those brands transactional. Not striving to attain or maintain brand resonance risks not differentiating, becoming irrelevant, and providing transactional value, which can quickly be replaced by alternatives offering a better deal. To avoid from becoming transactional, this study seeks to uncover what elements make for a resonant brand and outline the steps to achieve brand resonance.
ContributorsSimmons, William (Author) / Gray, Nancy (Thesis director) / Mejía, Mauricio (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor)
Created2022-05
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Venture Together: The Dire Need for Social Connection

Description
Since the onset of the COVID-19 pandemic, the world has been turned upside down. People everywhere are recommended to self-isolate and social distance to limit the spread of the deadly virus. Older adults specifically are being forced into isolation because they are at the highest risk for severe illness—illness that…

Since the onset of the COVID-19 pandemic, the world has been turned upside down. People everywhere are recommended to self-isolate and social distance to limit the spread of the deadly virus. Older adults specifically are being forced into isolation because they are at the highest risk for severe illness—illness that can result in hospitalization, intensive care, or even death. But this isolation is not new. Even before COVID-19, the older adult population has been suffering through a social isolation epidemic. And now, with social distancing measures in place, even more adults are being socially isolated to remain safe and healthy. But when individuals are isolated for long periods of time and no longer have an active social network to connect with, this social isolation can become harmful. Social isolation is known to increase the risk of cardiovascular disease, obesity, and stroke, and it is associated with anxiety, depression, and cognitive decline. Furthermore, the risk of premature death from any cause increases because of social isolation. With all these negative consequences, it is crucial that we confront the toll that COVID-19 countermeasures have taken on older adults and look for ways to prevent social isolation. Venture Together, a multi-user social media platform designed for older adults, attempts to do just this and more.
ContributorsHouchins, Michelle (Author) / Doebbeling, Bradley (Thesis director) / Mejía, Mauricio (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor) / School of International Letters and Cultures (Contributor)
Created2022-05