Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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Impact of Messaging and Branding on Fashion Show Outcomes; A Public Relations Campaign for Planet Chic, A Cosmic Fashion Show

Description
As a Journalism/Public Relations student minoring in Fashion, I have found myself interested in and surrounded by event production. As a member of the ASU student organization, The Chic Daily, I was beginning to see our production value decrease as we hosted our semesterly charity fashion show events. Factors playing…

As a Journalism/Public Relations student minoring in Fashion, I have found myself interested in and surrounded by event production. As a member of the ASU student organization, The Chic Daily, I was beginning to see our production value decrease as we hosted our semesterly charity fashion show events. Factors playing a part in that included so many various items such as who was leading the production, how much time we had, venue conflicts, time conflicts, etc. I saw that our main problem was that two months was not enough time for full-time students to plan a quality, large-scale event, thus our student organization’s tradition needed to evolve into hosting a yearly non-profit fashion show instead. I also saw an opportunity for our events to be so much more than just a student-based event. For my Barrett, The Honors College Thesis, I created a public relations campaign to promote a fashion show I produced, and analyze the impact of the media campaign on the attendance and overall perception of the show. I conducted secondary and primary research regarding our past fashion shows, including relevant interviews with previous producers, event statistics and a social media audit. Moving forward, I began the branding process for our next show, including building a branding guidelines book, organizing and creatively directing promotional photoshoots, and organizing the timeline for a model casting, picking the venue, coordinating with sponsorships, building a budget, building media lists, drafting media advisories and pitches, and more. In producing the fashion show, I created a magazine to put on every guest’s chair, as well as curated the runway choreography, vendor organization, model and designer lineup.
ContributorsHill, Alexia (Author) / Zufelt, Abby (Thesis director) / Ellis, Naomi (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2024-05
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Mark: A Game About What Makes You, You

Description
Mark is a creative project to showcase the storytelling potential of video games and explore the unique narrative tools at their disposal. In particular, the mechanics are crafted to spotlight the ludonarrative—when the gameplay adds to or even tells its own story. In addition, the short, non-linear progression of collecting…

Mark is a creative project to showcase the storytelling potential of video games and explore the unique narrative tools at their disposal. In particular, the mechanics are crafted to spotlight the ludonarrative—when the gameplay adds to or even tells its own story. In addition, the short, non-linear progression of collecting a different assortment of friends with each playthrough explores player agency and its role in the emergence of narrative from a series of loosely-scripted events.
ContributorsHoward, Rachel (Author) / Hill, Retha (Thesis director) / O'Flaherty, Katherine (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Computing and Informatics Program (Contributor)
Created2022-05
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Analyzing the Academic Impact of Virtual Learning on BDA and CIS Students at Arizona State University During the 2020-2021 Academic Year

Description

While Covid-19 had severe impacts on education across the board, the goal of our research is to examine how virtual learning affected Business Data Analytics and Computer Information Students at Arizona State University. A survey was created to measure three key academic areas (student learning, communication, and student engagement) that…

While Covid-19 had severe impacts on education across the board, the goal of our research is to examine how virtual learning affected Business Data Analytics and Computer Information Students at Arizona State University. A survey was created to measure three key academic areas (student learning, communication, and student engagement) that may have experienced a notable change in quality. Forty Nine W.P. Carey students were surveyed and their responses were recorded in a Google Sheet. From there the results were transferred to excel and converted into a Numeric Likert scale. By establishing base scores for each of the survey statements we can isolate areas of virtual learning that underwhelmed or satisfied our target demographic. The objective of the subsequent analysis was to identify any areas within the three focal points that participants felt strongly impacted their performance with virtual schooling during the August 2020 to May 2021 school year.
ContributorsGlynn, Rory (Author) / Briggs, Georgette (Thesis director) / Melo, Juan (Committee member) / O'Flaherty, Katherine (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-05