Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
The Phoenix-Metro area currently has problems with its transportation systems. Over-crowded and congested freeways have slowed travel times within the area. Express bus transportation and the existence of "High Occupancy" lanes have failed to solve the congestion problem. The light rail system is limited to those within a certain distance…
The Phoenix-Metro area currently has problems with its transportation systems. Over-crowded and congested freeways have slowed travel times within the area. Express bus transportation and the existence of "High Occupancy" lanes have failed to solve the congestion problem. The light rail system is limited to those within a certain distance from the line, and even the light rail is either too slow or too infrequent for a commuter to utilize it effectively. To add to the issue, Phoenix is continuing to expand outward instead of increasing population density within the city, therefore increasing the time it takes to travel to downtown Phoenix, which is the center of economic activity. The people of Phoenix and its surrounding areas are finding that driving themselves to work is just as cost-effective and less time consuming than taking public transportation. Phoenix needs a cost-effective solution to work in co- existence with improvements in local public transportation that will allow citizens to travel to their destination in just as much time, or less time, than travelling by personal vehicle.
The Southern Baptist Convention’s missional branch, North American Mission Board, and their church planting subsidiary, Send Network, failed to provide online communication guidance to help establish (or plant) new faith communities. Only 13% of Evangelical Protestants are under the age of thirty (Pew Research Center, 2015). If the Southern Baptist…
The Southern Baptist Convention’s missional branch, North American Mission Board, and their church planting subsidiary, Send Network, failed to provide online communication guidance to help establish (or plant) new faith communities. Only 13% of Evangelical Protestants are under the age of thirty (Pew Research Center, 2015). If the Southern Baptist Convention wants their church plants to grow in a media-focused society, they must learn how to communicate with the generations who were born with technology in their hands. The purpose of this study is to identify which content and frequency Southern Baptist Churches in Metropolitan Phoenix should use to reach their target community.
The project began by conducting research on twelve Send Network church plants within fifteen miles of the center of downtown Phoenix. The results led to drafting a communications and branding guideline for one of the Send Network’s church plants, Mercy Hill Church, creating a ten-week posting schedule to collect insights on content and frequency of posts, analyzing and identifying best practices for its social media strategy and tactics.
The ideal posting schedule and ratio of still image and video content for Mercy Hill Church on Instagram and Facebook was revealed. Additionally, it was identified the best day of the week to publish each type of post out of these seven: community, Scripture, worship, testimony, ministry highlight, sermon recap and church invite.
Overall, the project determined that a consistent and cohesive Instagram and Facebook posting schedule increased traditional college-aged student engagement with Mercy Hill Church. It also resulted in an ideal posting schedule for Southern Baptist church plants if their target audience includes traditional college-aged students.
