Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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This creative project outlines the steps taken to successfully plan and host a fundraising event at Arizona State University. In my case, this more specifically dealt with organizing a dodgeball tournament between two friendly rivals: police officers and firefighters in the city of Phoenix. All proceeds raised from this fundraising

This creative project outlines the steps taken to successfully plan and host a fundraising event at Arizona State University. In my case, this more specifically dealt with organizing a dodgeball tournament between two friendly rivals: police officers and firefighters in the city of Phoenix. All proceeds raised from this fundraising dodgeball tournament were donated back to first responders working in the city of Phoenix.

ContributorsMinton, Sarah (Author) / Aberra, Blaine (Co-author) / Eaton, Kate (Thesis director) / McIntosh, Daniel (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor)
Created2023-05
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Description
The Equifax data breach took place in 2017 and was the largest data breach of its time. The breach affected 143 million individuals and caused large amounts of confidential and sensitive data, such as credit cards, birthdays, addresses, and social security numbers to be stolen (Brinkley-Badgett, 2018). This paper will

The Equifax data breach took place in 2017 and was the largest data breach of its time. The breach affected 143 million individuals and caused large amounts of confidential and sensitive data, such as credit cards, birthdays, addresses, and social security numbers to be stolen (Brinkley-Badgett, 2018). This paper will closely analyze the Equifax data breach. Specifically, Equifax’s background, crisis history, and breach timeline will be broken down. These three components are all important when it comes to understanding Equifax’s actions. Timothy Coombs is a founder of Situational Crisis Communication Theory, and his interpretation of the theory will be used as a framework for this paper. Both his book, Ongoing Crisis Communication and article, Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory, will be heavily referenced. Using Situational Crisis Communication Theory (SCCT) as a framework, these components will be assessed and categorized. “SCCT provides a mechanism for anticipating how stakeholders will react to a crisis in terms of the reputational threat posed by the crisis” (Coombs, 2007). By identifying the crisis type and crisis response strategies, Equifax’s actions will be analyzed and measured. The size, timeline, and media response will help identify what type of crisis Equifax falls into, and why their actions caused them to be categorized so. After analyzing the Equifax data breach, two other breaches will be analyzed and compared. The comparison of Equifax to Capital One and Home Depot, will help determine how Equifax could have been more effective through crisis response strategies. Capital One and Home Depot are two data breaches that were able to implement “effective” uses of crisis management and meet consumer expectations. Through the comparative analysis, recommendations as to what Equifax could have done differently will be made. The comparisons of their crisis type, actions, and response strategies will help shape recommendations for Equifax’s past crisis.
ContributorsLalani, Nadia (Author) / Bundy, Jonathan (Thesis director) / Semadeni, Matthew (Committee member) / Department of Information Systems (Contributor, Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
The Founders Lab is a team-focused, exploratory Barrett Thesis project that allows students the opportunity to discover and utilize their “inner entrepreneur”. This project empowers teams of students to come up with a business idea; create a strategic business model; conduct research on a target market; generate a brand style,

The Founders Lab is a team-focused, exploratory Barrett Thesis project that allows students the opportunity to discover and utilize their “inner entrepreneur”. This project empowers teams of students to come up with a business idea; create a strategic business model; conduct research on a target market; generate a brand style, logo, and other marketing-related materials; meet with business professionals as a way to receive feedback; and finalize a business plan with tangible deliverables. This project in particular focuses on the creation of an app that allows users to connect with others in competitive esports tournaments and participate in tutoring sessions for financial incentives. Throughout our experience participating in the Founders Lab, we were able to construct this business pitch entitled, Eventcity.
ContributorsWandzilak, Olivia (Author) / Tefft, Austin (Co-author) / Smith, Garrison (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor)
Created2022-05
Description

In the end, an increase in repurchases of company stock will also influence the rate of dividends to increase. This means, an investor should not necessarily worry about the dividends they receive, but rather to see if the company is making profit at a consistent rate and reinvesting into value-added

In the end, an increase in repurchases of company stock will also influence the rate of dividends to increase. This means, an investor should not necessarily worry about the dividends they receive, but rather to see if the company is making profit at a consistent rate and reinvesting into value-added activities. Through the major pillars of finance, technology, legal, and human resources, the budget for reinvestment can be optimized by investing into these respective categories with percentages that are mindful of the specific companies needs and functions. Any firm that chooses to ensure proven methods of growth will enact a combination of these four verticals. A larger emphasis on finance will branch out efficiency in the entire organization, as finance control everything from the toilet paper to the acquisitions the company is making. The more technology is used to reduce redundancy and inefficient or costly operations, the more capability the organization will have. IT, however, comes with its technical challenges; having a team on-hand or even outsourced, to solve the critical problems to help the business continue operation. Over-reliance into technology can be detrimental to a business as well if clear processes are not set about straight to counteract problems the business will face like IT ticketing systems or recovery and continuity support. Therefore, technology will require a larger chunk of attention as well.

The upcoming legal and HR investments a company will make will depend upon its current position and thus the restructuring will differ for every firm. Each company has its own flavour and style of work. In that regard, the required legal counsel will vary; different problems will require different solutions for risk control and management, which are often professionally advised by intelligent corporate counsel. This ability to hire efficient legal counsel would not arise in the first place if a firm were to give out dividends; the leftover profit would have gone towards the shareholders and not back into growing the equity of the business. Lastly, nothing is possible without the contribution of people, and their efforts. A quality that long-lasting, successful businesses have, is they are investing in their people and development. Paying salaries, insurances, bonuses, all requires extra capital that is needed to be set aside in order to grow human capital. Good people, better people. There are qualities for each role that need to be defined and a process for attracting talent needs to be invested in. This process can also include outsourcing to an external firm who specializes in these strategies. By retaining profits internally, the company is able to stretch its legs to have further reach upon the market they work in. Financially and statistically, dividends are likely to grow as well with the increase in equity due to the increase in security an investor feels with more cash reserve and liquidity within the company.

All in all, a company should not be pressured into giving out periodic payments in predetermined timeframes, in other words a dividend, to investors even when they are insisting. Rather, pitch and prove, a new method for reinvestment within the company that will raise the value of the company, through proven methods like the value chain model, to increase the equity in the company. By expanding the scope and capability, the company is allowing for a larger target market which will reap more benefits; none of it would be possible if it had continued to give out large percentages of capital to investors as dividends. Companies, and investors, should not be worried about dividends at all as a matter of fact; an increase in stock buyback, in other words reinvesting into the company, will increase the rate of dividends anyway, due to increased confidence and capital within the company.

ContributorsKabra, Dev (Author) / Ahern, James (Thesis director) / Kabra , J. (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / School of Politics and Global Studies (Contributor) / Department of Finance (Contributor)
Created2022-05
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ContributorsKabra, Dev (Author) / Ahern, James (Thesis director) / Kabra , J. (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-05
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ContributorsKabra, Dev (Author) / Ahern, James (Thesis director) / Kabra , J. (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-05
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ContributorsKabra, Dev (Author) / Ahern, James (Thesis director) / Kabra , J. (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-05