Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- All Subjects: Entrepreneurship
Description
Almost all surfboard wax on the market today is made of paraffin wax, a product made from crude oil. Paraffin wax is not an environmentally friendly product for surfers. I believe that there is a market for and environmentally friendly surfboard wax. My thesis/creative project will be to create this business and prepare it for launch. My main deliverable will be a business plan detailing:
• An Executive Summary
• Description of the Business
• Market Analysis Summary
• Sales and Marketing Strategy
• Company Management Summary
• Funding Plan
• Financial Projections
• Appendix if Necessary
By the time I defend, the ECO-Wax (Working Title) business will be ready to launch.
• An Executive Summary
• Description of the Business
• Market Analysis Summary
• Sales and Marketing Strategy
• Company Management Summary
• Funding Plan
• Financial Projections
• Appendix if Necessary
By the time I defend, the ECO-Wax (Working Title) business will be ready to launch.
ContributorsTingey, Cameron M. (Author) / Dietrich, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The Medical Cannabis industry is booming currently as 28 states and the District of Columbia now allow medical cannabis operations to proceed. However the current layout of medical cannabis operations is extremely limited, leaving room for innovations to occur. This Thesis will explore the opportunity surrounding the concept of a cannabis sharecropping garden. The goal is to portray any potential value the business concept presents as well as analyzing the processes and opportunity that lie within. A survey was utilized within this study in order to accurately gain information from the intended demographic of the business. Value proposition of the patient as well as the gap within the market are discussed accordingly. Topics that define the opportunity are analyzed, including market analysis, go to market strategy, as well as the financial return of the opportunity. Additionally, based upon the results of the study, a potentially feasible and investable business opportunity is presented.
ContributorsArriaga, Matthew Gilbert (Author) / Cho, Steve T. (Thesis director) / Newcomb, Erin (Committee member) / Technological Entrepreneurship and Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Current conservation practices are substantially biased towards large, charismatic animals and are influenced by public perceptions of different animals. Therefore, it is important to understand how these perceptions are formed and what factors influence them in order to promote equitable conservation for all species. This study examines the effect of attending a park education program on public values, knowledge of, and attitudes towards a noncharismatic species. Data was collected from May through October 2016 at the Usery Mountain Regional Park "All About Scorpions" program. A four page, onsite, self-administered pre- and post-program survey was given to program attendees. An identical survey was given to hiking park visitors who had never attended the program as the control sample. Survey statements addressed participant's demographics, value of bugs, knowledge about scorpions, and attitudes toward scorpions. Data analysis was completed using paired t-tests to analyze any statistically significant changes in values, knowledge, and attitudes between pre- and post-participants. Independent sample t-tests were used to analyze the same between the control and pre-participants. The results showed no difference in the value of bugs for any of the survey participants. However, the program attendees had more positive attitudes and greater knowledge of scorpions than general park visitors, and attending the program further increased positive attitudes and knowledge. Contributions of the study are twofold: First, the results provide Usery with information regarding the influence of their public programs, along with how these programs can be improved to make a greater impact. Second, findings serve to extend the literature on what alters public perceptions and how educational programs can be used to change the current conservation mindset.
ContributorsKallman, Nicole Marie (Author) / Minteer, Ben (Thesis director) / Budruk, Megha (Committee member) / Pratt, Stephen (Committee member) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This paper is rooted in the field of business, with an emphasis on entrepreneurship in the fashion industry. The questions we tried to answer were the following: What are factors of success for current fashion brands? What is important to our target market when shopping? How can we deliver these attributes to our target market? How can we use our findings to create a fashion brand? First, we conducted in-depth external analysis about existing retailers including, Forever 21, Zara and Brandy Melville. After doing so, we created brand molecules and learned about other people's perceptions in relation to these existing brands. Next, using our own qualitative and quantitative research, we sought to understand the many gaps in the overall shopping experience for college students and young working professionals. Our research revealed many common themes and trends that we will integrate into our proposed business plan in efforts to fill the gaps. Through our data analysis, common trends included how our demographic learns about new fashion trends, statement pieces versus mix-and-match basics, online shopping versus in-store shopping, price sensitivity of our target market, and lastly, the quality of customer service and the store's return policy. After our extensive research and data analysis, we began to construct our brand. We propose a new business model that targets our fashion-forward consumer with a memorable shopping experience that delivers high-quality and trendiness to their wardrobe. Using the elements and trends we identified, combined with our own vision, we combined them into one brand, The Capsule Collection. ur brand will feature high-quality, reasonably priced basics ranging from everyday casual to business casual. We will have store locations in cities where there are many young working professionals, and target them through social media advertising. Our store will feature an open layout with clean and minimalistic displays, keeping everything in neutral tones and accented with plants. The goal of The Capsule Collection is to make shopping as easy and exciting as possible, and focus entirely on the customer's experience.
ContributorsMeyyappan, Rathna (Co-author) / Aggarwal, Payal (Co-author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Asana Arizona is a concept created by Arizona State University students Halie Blauser and Stephen Argentati to sell handmade jewelry. They were inspired to start making jewelry in their free time, and were interested to see if they could create a profitable small business. Their first priority was to create a strategic marketing plan, to examine the current external/internal environment and find marketplace opportunities. As a part of this they performed research to determine which fashion styles would be the best target demographic to market their products to, and found that consumers who identified as "Bohemian", "Hipster", and "Punk" were the best target demographics. They also found that a majority of college students do not care whether or not a product is handmade or locally made, and primarily just care about price. Online social media pages were created for Asana Arizona on Instagram, Etsy, and Facebook, and a Facebook ads were created and boosted towards the target fashion styles.
ContributorsArgentati, Stephen (Co-author) / Blauser, Halie (Co-author) / Eaton, Kathryn (Thesis director) / Schlacter, John (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Do more diverse teams create better outcomes, creatively and fiscally? Why do heterogeneous groups think more innovatively and create products that reach a wider audience? Diverse teams bring unique perspectives that force individuals to reimagine their world views and question what they know. This thesis focuses on the benefits of increased racial and gender diversity in the workplace. There is a dramatic difference in the number of women and people of color in tech companies generally, in STEM roles, and in leadership roles. The benefits of diverse teams (along all axis) is indisputable, yet companies still fight diversifying their employee base. Diversity in the workplace dramatically impacts the bottom line, but it is also incredibly important from a human rights perspective. The first step to reflecting the population's diversity ratio at all levels of business is educating the future leaders of America to its importance, both as a social justice initiative and a capitalistic one as well. I created and hosted a panel with local tech entrepreneurs and investors to discuss gender diversity, the struggles being a woman in business and solutions moving forward.
ContributorsRobinson, Sasha Raquel (Author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Chytridiomycosis, an infectious disease caused by the amphibian chytrid fungus Batrachochytrium dendrobatidis (Bd), has played a significant role in global amphibian declines. Researchers studying Bd aim to gain a better understanding of how this pathogen survives in unique microhabitats to promote persistence of amphibians in their natural habitat. The Arizona Game and Fish Department has worked for the last 12 years to recover populations of Chiricahua Leopard Frogs to ensure the species survives in the Huachuca Mountains in southeastern Arizona. During this time, the department tested for Bd throughout their release sites. As a result of large differences in prevalence noted in prior sampling for Bd in Miller and Ramsey canyons, I investigated abiotic factors that could explain these differences. I analyzed water samples from two canyons in the Huachuca Mountains and used nutrient analysis and filter extraction to test for differences in abiotic factors between these two sites that could affect Bd transmission. Results show that Ramsey Canyon was a positive site for Bd, while Miller Canyon remained negative. Results from water temperature estimates as well as a test for 30 elements revealed possible reasons for differences in Bd transmission between the two canyons.
ContributorsSmith, Paige Gabrielle (Author) / Collins, James P. (Thesis director) / Franklin, Janet (Committee member) / Sredl, Michael J. (Committee member) / School of Sustainability (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Aventure is the newest contemporary luxury men and women’s apparel and accessories boutique in Arizona. The boutique will be located in Downtown Scottsdale, specifically in McKellips Plaza conveniently located near Scottsdale Fashion Square. Aventure is the first of its kind in the Phoenix Metropolitan Area, providing Millennial fashion fanatics with a destination that fills the empty void in the city’s growing fashion scene. At Aventure, we bridge the gap between pop culture, streetwear, and high-fashion. Through our mantra ‘Redefining the Luxury Retail Experience,’ we aim is to promote expression of one’s self to the fullest extent through style.
‘Aventure,’ which means “experience” or “adventure” in French, defines this upscale boutique and its essence of inclusion. This store does not aim to be your traditional retailer; instead, Aventure aims to build a community within and around the store for individuals with similar styles and passion for fashion. At the moment, the city of Scottsdale (and the Metro Phoenix area as a whole) does not have its own identity in the fashion world. There is no reason why Metro Phoenix cannot, with time, become more recognized in the global fashion community. With an array of exclusive luxury merchandise and an urban atmosphere, Aventure aims to pioneer the Valley’s establishment on the national high-end fashion scene.
The boutique is a result of the vision of its founder Ahmed Imam. Ahmed is a graduating Honors student at Arizona State Univeristy’s W.P. Carey School of Business, pursuing concurrent degrees in Finance and Business Entrepreneurship. Having been passionate about fashion for as long as he can remember, Ahmed will leverage his connections to the industry and excellent understanding of the Metro Phoenix market to turn Aventure into a hallmark of the community. Through his professional experience and educational background, Ahmed also brings the necessary knowledge and skills to the table to effectively run a startup.
The retail industry is experiencing steady growth, with the luxury goods sector expected to perform very well in the coming years. Using market-based sales forecasting, Aventure is estimated to break even by the third year of operations. Sales are expected to grow 20 percent after Year 1, and grow 5 percent thereafter. Net operating income of $83,643 is estimated in Year 1, growing to $141,351 by the end of Year 3. Overall, total startup expenses are estimated to be $206,574, made up of investments from owners and a term loan from Bank of America. The owner investment will be used to cover capital equipment, location, and administrative expenses. These include furniture, equipment, machinery, rent, utility, legal and accounting fees, prepaid insurance, and other expenses. The majority of the term loan will be used to finance opening inventory and advertising expenses, with the rest going towards cash on the balance sheet to ensure liquidity.
‘Aventure,’ which means “experience” or “adventure” in French, defines this upscale boutique and its essence of inclusion. This store does not aim to be your traditional retailer; instead, Aventure aims to build a community within and around the store for individuals with similar styles and passion for fashion. At the moment, the city of Scottsdale (and the Metro Phoenix area as a whole) does not have its own identity in the fashion world. There is no reason why Metro Phoenix cannot, with time, become more recognized in the global fashion community. With an array of exclusive luxury merchandise and an urban atmosphere, Aventure aims to pioneer the Valley’s establishment on the national high-end fashion scene.
The boutique is a result of the vision of its founder Ahmed Imam. Ahmed is a graduating Honors student at Arizona State Univeristy’s W.P. Carey School of Business, pursuing concurrent degrees in Finance and Business Entrepreneurship. Having been passionate about fashion for as long as he can remember, Ahmed will leverage his connections to the industry and excellent understanding of the Metro Phoenix market to turn Aventure into a hallmark of the community. Through his professional experience and educational background, Ahmed also brings the necessary knowledge and skills to the table to effectively run a startup.
The retail industry is experiencing steady growth, with the luxury goods sector expected to perform very well in the coming years. Using market-based sales forecasting, Aventure is estimated to break even by the third year of operations. Sales are expected to grow 20 percent after Year 1, and grow 5 percent thereafter. Net operating income of $83,643 is estimated in Year 1, growing to $141,351 by the end of Year 3. Overall, total startup expenses are estimated to be $206,574, made up of investments from owners and a term loan from Bank of America. The owner investment will be used to cover capital equipment, location, and administrative expenses. These include furniture, equipment, machinery, rent, utility, legal and accounting fees, prepaid insurance, and other expenses. The majority of the term loan will be used to finance opening inventory and advertising expenses, with the rest going towards cash on the balance sheet to ensure liquidity.
ContributorsImam, Ahmed Mohamed (Author) / Ostrom, Amy (Thesis director) / Schlacter, John (Committee member) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The Mexican gray wolf (Canis lupus baileyi) is a genetically distinct subspecies of the gray wolf (Canis lupus) that was driven to the brink of extinction as a result of human persecution. The wolf is listed as Endangered under the Endangered Species Act, and a recovery program is underway in Arizona and New Mexico to restore its population. However, the wolf is struggling to recover due to high mortality, which is a result of continued human hostility toward it. This thesis examines historical and current human attitudes toward the wolf and the implications that they have had on the extermination and recovery of the subspecies. An overview is given of wolf biology, the history of wolf extermination and recovery, and recent events relating to the recovery of the wolf. Negative impacts on ranching, hunting, and human safety are the main reasons for opposition toward wolves and wolf recovery; these concerns are analyzed, and solutions to them are proposed, with the goal of addressing them while fostering non-lethal coexistence with the wolf. In addition, opposition to wolves and wolf recovery is tied in with larger socio-political issues and is influenced by the representation of the wolf in culture; these issues in the context of wolves are also analyzed.
ContributorsLenk, Heather Nicole (Author) / Smith, Andrew (Thesis director) / Minteer, Ben (Committee member) / Brown, David E. (Committee member) / School of Life Sciences (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The restaurant opening process for "Muse & Market" was documented and evaluated. For my creative project, I served as the Director of Business Development for "Muse & Market" and assisted in the carrying out of activities including supplier selection, functional retail assembly and other key decision making. I paralleled this experience by researching best practices in the restaurant industry. I performed research by reviewing academic literature and online sources and by interviewing marketing managers and restauranteurs in New York City and Phoenix, AZ. I compiled a list of best practices based off of the commonalities from my research and interviews. I then compared these findings to what I experienced at Muse & Market to determine which of Muse & Market's launch preparation activities aligned with which best practices. I also identified areas of improvement for Muse & Market based on this comparison. Lastly I offered my key takeaways from my experience as an aspiring entrepreneur in the restaurant industry.
ContributorsHyland, Ashley Lauren (Author) / Manfredo, Mark (Thesis director) / Davila, Eddie (Committee member) / Morrison School of Agribusiness (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12