Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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This thesis project was conducted to create a practical tool to help micro and small local food enterprises identify potential strategies and sources of finance. Currently, many of these enterprises are unable to obtain the financial capital needed to start-up or maintain operations.
Sources and strategies of finance studied and ultimately included in the tool were Loans, Equity, Membership, Crowdfunding, and Grants. The tool designed was a matrix that takes into account various criteria of the business (e.g. business lifecycle, organizational structure, business performance) and generates a financial plan based on these criteria and how they align with the selected business strategies. After strategies are found, stakeholders can search through an institutional database created in conjunction with the matrix tool to find possible institutional providers of financing that relate to the strategy or strategies found.
The tool has shown promise in identifying sources of finance for micro and small local food enterprises in practical use with hypothetical business cases, however further practical use is necessary to provide further input and revise the tool as needed. Ultimately, the tool will likely become fully user-friendly and stakeholders will not need the assistance of another expert helping them to use it. Finally, despite the promise of the tool itself, the fundamental and underlying problem that many of these businesses face (lack of infrastructure and knowledge) still exists, and while this tool can also help capacity-building efforts towards both those seeking and those providing finance, an institutional attitude adjustment towards social and alternative enterprises is necessary in order to further simplify the process of obtaining finance.
Sources and strategies of finance studied and ultimately included in the tool were Loans, Equity, Membership, Crowdfunding, and Grants. The tool designed was a matrix that takes into account various criteria of the business (e.g. business lifecycle, organizational structure, business performance) and generates a financial plan based on these criteria and how they align with the selected business strategies. After strategies are found, stakeholders can search through an institutional database created in conjunction with the matrix tool to find possible institutional providers of financing that relate to the strategy or strategies found.
The tool has shown promise in identifying sources of finance for micro and small local food enterprises in practical use with hypothetical business cases, however further practical use is necessary to provide further input and revise the tool as needed. Ultimately, the tool will likely become fully user-friendly and stakeholders will not need the assistance of another expert helping them to use it. Finally, despite the promise of the tool itself, the fundamental and underlying problem that many of these businesses face (lack of infrastructure and knowledge) still exists, and while this tool can also help capacity-building efforts towards both those seeking and those providing finance, an institutional attitude adjustment towards social and alternative enterprises is necessary in order to further simplify the process of obtaining finance.
ContributorsDwyer, Robert Francis (Author) / Wiek, Arnim (Thesis director) / Forrest, Nigel (Committee member) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This thesis examines the emerging significance of bubble tea as a part of a larger cultural identity of second generation Asian-Americans and how it has transformed between generations in the United States. From a seemingly simple drink to the global phenomenon that has shifted in connotation to a highly sophisticated crafted drink that has led to the “third-wave coffee shops” and a “third place” for many Asian-Americans today. Specifically, I analyze the ways that bubble tea has become almost synonymous with the Asian-American youth culture due to a shift in globalization, migration, and cultural power. Through a qualitative analysis as well as a social observation of the audience and targeted groups of consumers as each local shop, I will examine the influence of bubble tea. With this work, I show how bubble tea reflects a sense of “home” and an identity rooted in immigration to Asian-American pop culture today.
ContributorsVo, Crystal H (Author) / Ingram-Waters, Mary (Thesis director) / Popova, Laura (Committee member) / School of Molecular Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Women’s financial literacy and its translation into financial capability is becoming a pressing issue as women are living longer than men, while experiencing shorter employment periods, and lower incomes and benefits (Weir & Willis, 2000). More alarming is the lack of access to credible and trustworthy educational resources for women. Through a detailed analysis of the players in the women’s financial wellness sphere, many resource gaps were found to be present. Across prominent platforms, these issues were found (1) content was incorrectly conveyed to viewers, (2) presentation of the information was complex and/or confusing, and (3) the content was not visually appealing nor engaging.
In an environment of increasing connectivity due to the advent of 3G and 4G networks, and the increase in the number of users subscribing to social media platforms, it is an opportune time to utilize social media as an educational platform. With that being said, the goal of this project, the Sisterhood of Money (SOM), is to inform and educate women about essential financial topics. Using a variety of social media platforms such as Instagram, SOM intends to educate viewers with the help of aesthetically pleasing content that is engaging, informative, and easily digestible.
In an environment of increasing connectivity due to the advent of 3G and 4G networks, and the increase in the number of users subscribing to social media platforms, it is an opportune time to utilize social media as an educational platform. With that being said, the goal of this project, the Sisterhood of Money (SOM), is to inform and educate women about essential financial topics. Using a variety of social media platforms such as Instagram, SOM intends to educate viewers with the help of aesthetically pleasing content that is engaging, informative, and easily digestible.
ContributorsDeGravina, Gabrielle (Author) / Michael, Mokwa (Thesis director) / Eaton, John (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Throughout the two semesters of the Founder’s Lab program, we developed and practiced our entrepreneurship skills by working to solve the issue of diversity and polarization. In the first semester, our task was to help a corporate entrepreneurial venture create and execute a marketing plan to diversify their target audience. We worked with the lead professors developing the World War II Studies Master’s Program for ASU’s School of Historical, Philosophical and Religious Studies. During our collaboration with the World War II program, we realized that their issue with finding diverse students stemmed from an institutional problem with cultural diversity and polarization.
While working with the World War II Studies program, we primarily conducted market research, which eventually led us to pivot into starting our own venture. The data from the surveys we created indicated that the target market for a World War II Master’s Program was too narrow, and only appealed to people with specific cultural backgrounds. We concluded that a simple marketing plan would not be able to solve the lack of diversity, and decided to start up our own business to combat the issue. In the spring semester we created Platter Chatter, a social venture dedicated to promoting diversity and cultural awareness through food.
We believe that Platter Chatter has future potential as a social venture due to its unique position in the market, as well as the diverse perspectives and social capital that we bring as founders of the company. Some unexpected events have disrupted our original plans for testing and launching our venture, but with future work we are sure that our company and product will be able to succeed.
While working with the World War II Studies program, we primarily conducted market research, which eventually led us to pivot into starting our own venture. The data from the surveys we created indicated that the target market for a World War II Master’s Program was too narrow, and only appealed to people with specific cultural backgrounds. We concluded that a simple marketing plan would not be able to solve the lack of diversity, and decided to start up our own business to combat the issue. In the spring semester we created Platter Chatter, a social venture dedicated to promoting diversity and cultural awareness through food.
We believe that Platter Chatter has future potential as a social venture due to its unique position in the market, as well as the diverse perspectives and social capital that we bring as founders of the company. Some unexpected events have disrupted our original plans for testing and launching our venture, but with future work we are sure that our company and product will be able to succeed.
ContributorsChotalla, Maanik (Co-author) / Joe, Jona (Co-author) / Sauma MasÃs, Melania (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Sanford School of Social and Family Dynamics (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Every year, major companies buy Super Bowl advertisements (‘ads’) to fuel growth through the creation of brand awareness among a large, diverse audience. Although measuring the effectiveness of these marketing tactics is difficult, evaluating the abnormal returns (‘alpha’) of company stocks in the five days following the Super Bowl is effective because it provides insight into how actual returns compare to expected returns (calculated using data from the preceding 250 days). Analysis of a comprehensive sample, which includes all Super Bowl ads for public companies between the years 2015 and 2019, accurately demonstrates the relationship between these returns, illustrating the effectiveness of this type of marketing. To account for variation resulting from different inputs in different financial models, it is important to evaluate alpha based on several, reputable models of expected return to best capture the result. In this study, alpha will be analyzed using the Capital Asset Pricing Model (‘CAPM’) and the Fama and French 3 and 5 factor models. Although the ideology that increased marketing improves stock returns through brand awareness suggests a positive alpha, these models all indicate a statistically significant negative alpha for large, public companies who bought Super Bowl ads over the past five years. Therefore, actual returns, on average, are lower than projected returns for the evaluated five-day window following the Super Bowl. In examining alpha and statistical significance according to these financial models, this thesis will explore different market factors that may explain this counterintuitive result, primarily focusing on the investors’ opinions about this type of marketing. Therefore, in researching various discrepancies contributing to the negative alpha result, this study will accurately assess the effectiveness of Super Bowl advertising in terms of stock performance.
ContributorsWynne, Shannon Elizabeth (Author) / Budolfson, Arthur (Thesis director) / Smith, Geoffrey (Committee member) / Department of Finance (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
Opening a business is often an exciting time in one’s life, as they take their business idea into the marketplace. But, most individuals fail to adequately address whether their business can actually succeed before entering the marketplace. The thesis, Creating a Successful Gluten-Free Bakery: A Financial Model and Analysis analyzes whether or not a gluten-free bakery is a viable business to open in today’s marketplace. By costing the main financial variables, creating a financial model of a gluten-free bakery, and running scenario analysis, I was able to find whether or not opening a gluten-free bakery was a viable business in today’s marketplace.
ContributorsDantonio, Adam (Author) / Simonson, Mark (Thesis director) / Arthur, Budolfson (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
As a student at Arizona State University’s Walter Cronkite School of Journalism and Barrett, The Honors College, as well as a lover of travel, Brielle Ashford decided to combine her passions and spent four months abroad in Spring, 2019, creating a senior thesis in digital international journalism. She enrolled in the Center for Intercultural Educational Exchange's Open Campus program for a semester and spent a month and a half each in three countries. Starting in Cape Town, South Africa, she interviewed locals about their lives post-Apartheid. In Paris, France, Brielle found a story in a non-profit that teaches French youth about religious diversity. Lastly in Rome, Italy, she covered the famous, vibrant food culture of gelato at the city’s oldest gelateria. It was the experience of a lifetime and the stories stand on their own... and she made it all happen with little more than the Adobe editing suite and an iPhone X.
CAPE TOWN IN BLACK, WHITE AND COLOURED:
https://youtu.be/7egRATDxKso
RELIGIOUS SECULARITY IN PARIS: FILLING IN THE GAPS THE LAW LEFT OUT
https://youtu.be/Xd6PsFIgj0M
A TASTE OF ROME AT PALAZZO DEL FREDDO:
https://youtu.be/iW60mxD_xTo
CAPE TOWN IN BLACK, WHITE AND COLOURED:
https://youtu.be/7egRATDxKso
RELIGIOUS SECULARITY IN PARIS: FILLING IN THE GAPS THE LAW LEFT OUT
https://youtu.be/Xd6PsFIgj0M
A TASTE OF ROME AT PALAZZO DEL FREDDO:
https://youtu.be/iW60mxD_xTo
ContributorsAshford, Brielle (Author) / Emmert, Chuck (Thesis director) / Silcock, Dr. Bill (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Regulations in the financial sector of the United States have had the same purpose of protecting the economy and consumers since their modern establishment. Deregulation in the 1980’s led to an environment that allowed banks to take on high risk choices. This, among other economic circumstances, lead to the 2008 Great Recession that brought down the United States and global economies. The government was forced to act with bailouts to keep many big banks from shutting down. Some were bailed out and others failed to keep the economy stable. In June 2009, the recession was over, but the recovery process was not. To help prevent another crash, the Dodd Frank Act was passed in July 2010. The act is a long and complex legislation with the main purpose of enforcing regulations to keep banks in check to prevent another recession. The Act’s enforcement was felt immediately, forcing businesses to adapt to its regulation standards. Opinions on Dodd-Frank are mixed. Some see it serving its purpose with regulating the financial sector and others see it being a costly burden that has slowed the progress of the economy. As the economy continues to evolve, we can expect changes to the regulations on the financial sector which will continue to cause businesses to adapt, change, and modify their operations.
ContributorsCastro, Jonathan Patrick (Author) / Jordan, Erin (Thesis director) / Sadusky, Brian (Committee member) / Department of Finance (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This thesis discusses the case for Company X to improve its vast supply chain by implementing an artificial intelligence solution in the management of its spare parts inventory for manufacturing-related machinery. Currently, the company utilizes an inventory management system, based on previously set minimum and maximum thresholds, that doesn’t use predictive analytics to stock required spares inventory. This results in unnecessary costs and redundancies within the supply chain resulting in the stockout of spare parts required to repair machinery. Our research aimed to quantify the cost of these stockouts, and ultimately propose a solution to mitigate them. Through discussion with Company X, our findings led us to recommend the use of Artificial Intelligence (A.I.) within the inventory management system to better predict when stockouts would occur. As a result of data availability, our analysis began on a smaller scale, considering only a single manufacturing site at Company X. Later, our findings were extrapolated across all manufacturing sites. The analysis includes the cost of stockouts, the capital that would be saved with A.I. implementation, costs to implement this new A.I. software, and the final net present value (NPV) that Company X could expect in 10 years and 25 years. The NPV calculations explored two scenarios, an external partnership and the purchase of a small private company, that lead to our final recommendations regarding the implementation of an A.I. software solution in Company X’s spares inventory management system. Following the analysis, a qualitative discussion of the potential risks and market opportunities associated with the explored implementation scenarios further guided the determination of our final recommendations.
ContributorsHolohan, Joseph Michael Houston (Co-author) / Shahriari, Rosie (Co-author) / Aun, Jose (Co-author) / Heineke, Christopher (Co-author) / Gurrola, Macario (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Fermentation and humanity have a very long intertwined history, neither would exist without the other. Fermenting food preserves it so it can survive long beyond its normal shelf life by maintaining an environment that promotes the survival of healthy bacteria and not dangerous ones. Recently, largely thanks to the dawn of social media and the internet, the notion that eating healthily is important has once again come around. Kombucha has taken advantage of this revolution by promoting good tasting probiotics that are easily consumed and incorporated into day to day life. Sauerkraut and other fermented vegetables have not caught on because they are not presented in an easy to use format, there is no variety of flavoring, and consumers have no idea how to start eating it in their daily diet. This is the whole in the market that Fermentation Station is filling.
Normally, sauerkraut is only sold in very large containers that are intimidating to the average consumer. Fermentation Station will solve this issue by selling sauerkraut in small serving size containers or slightly bigger containers for a week long supply. Additionally, Fermentation Station will sell multiple different flavors of sauerkraut. This is necessary to intrigue a younger audience who desires variety and choice
The other place where sauerkraut falls short is that people are unaware of how to incorporate into their day to day meals. To solve this the company social media team has been growing its following on several platforms. By providing easy recipes through these platforms, consumers can see how they too can easily start eating more sauerkraut without actually altering their diet much. To augment the creator, Ryan Conley’s talents, two additional team members were brought on to help with branding and marketing, mostly on social media.
Normally, sauerkraut is only sold in very large containers that are intimidating to the average consumer. Fermentation Station will solve this issue by selling sauerkraut in small serving size containers or slightly bigger containers for a week long supply. Additionally, Fermentation Station will sell multiple different flavors of sauerkraut. This is necessary to intrigue a younger audience who desires variety and choice
The other place where sauerkraut falls short is that people are unaware of how to incorporate into their day to day meals. To solve this the company social media team has been growing its following on several platforms. By providing easy recipes through these platforms, consumers can see how they too can easily start eating more sauerkraut without actually altering their diet much. To augment the creator, Ryan Conley’s talents, two additional team members were brought on to help with branding and marketing, mostly on social media.
ContributorsConley, Ryan Christopher (Author) / Sebold, Brent (Thesis director) / Schoepf, Jared (Committee member) / School of International Letters and Cultures (Contributor) / Chemical Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05