Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
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- All Subjects: Marketing
- Creators: Sainam, Preethika
Arizona FBLA Collegiate inspires and prepares students to become community-minded business leaders through relevant career preparation and leadership experiences. AZ FBLA Collegiate has suffered a significant decrease in membership and participation due to a lack of marketing historically. Through the use of a strategic marketing campaign, AZ FBLA Collegiate has increased brand awareness and possesses the ability to recruit and retain active members. A thesis is presented alongside a PowerPoint presentation which outlines a strategic marketing campaign with a concentration in digital marketing for AZ FBLA Collegiate that is tied to organizational goals. This PowerPoint and thesis include research and implementation of reverse marketing tactics within the AZ FBLA Collegiate website, Facebook, and Instagram. There was also the creation of a multitude of marketing materials, including a Linktree, publication designs, and video interviews with alumni. The final PowerPoint and thesis aim to not only present a guide for FBLA Collegiates' marketing campaign but explain the evolution that AZ FBLA Collegiate has gone through in terms of marketing.