Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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The Case for Long-Term Marketing and Increased Exposure for Comics: An Analysis of Comic Book Publisher Practices in Digital and Physical Marketing

Description
This paper serves to explore how comic books have managed to become a pillar of today’s pop culture, yet the core product, the comic books themselves, continually fails to find their way into the hands of a populace receptive and willing to purchase them, as a result of a mismanagement…

This paper serves to explore how comic books have managed to become a pillar of today’s pop culture, yet the core product, the comic books themselves, continually fails to find their way into the hands of a populace receptive and willing to purchase them, as a result of a mismanagement of marketing, with a focus on digital platforms like social media, and the use of Marvel Entertainment as a primary example. In addition to this analysis, I have endeavored to carry out a reading unit designed in collaboration with Lynne Molina of Boulder Creek High School, as a means to poll over 130+ students for responses pertaining to both their ability to consume and respond to a graphic novel in a similar manner to that of a typical piece of literature, as well as their exposure to marketing for comics for the creative project portion of the thesis.
ContributorsStarkey, Gage Robert (Author) / Wallace, Julia (Thesis director) / Gohr, Michelle (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05