Barrett

Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.

Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.

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VERSING INHERITANCE: THEORY, POETRY, POLITICS

Description
Theory has often been historically characterized as lacking pragmatisms and action necessary for social change. Thus, as this challenge between pragmatists and theorists continues to exist, this project attempts to disclose a manner in which we may alter this conflict by reinterpreting theory, poetry, and philosophy as active political moments…

Theory has often been historically characterized as lacking pragmatisms and action necessary for social change. Thus, as this challenge between pragmatists and theorists continues to exist, this project attempts to disclose a manner in which we may alter this conflict by reinterpreting theory, poetry, and philosophy as active political moments of resistance that fundamentally change our ethical relationship with language and consequently to others. This thesis recognizes that dire political situations of social injustice require a more materialistic and sociological analysis in order to achieve structural reform for marginalized groups. However, this work attempts to show how an ethical relationship with theory, poetry, and philosophy is requisite to cultural and material change, as these meditative ways of thinking hold a stake in the overall discussion of social progress as well.
ContributorsDel Rincon, Yessica (Contributor) / Ramsey, Ramsey Eric (Thesis director) / Kirsch, Sharon (Committee member) / Luna, Ilana (Committee member) / Barrett, The Honors College (Contributor)
Created2014-12
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The Sneaker Life: A Critical Analysis of Nike and Under Armour Marketing Strategies

Description
My thesis will revolve around the ideology and sociology of the sneaker brand and it particular, basketball sneakers. The mega sneaker superpower Nike and the under dog of Under Armour have shoes they want to sells and consumers they want to buy them. I will discuss how the advertisement are…

My thesis will revolve around the ideology and sociology of the sneaker brand and it particular, basketball sneakers. The mega sneaker superpower Nike and the under dog of Under Armour have shoes they want to sells and consumers they want to buy them. I will discuss how the advertisement are used and implanted but both Nike and Under Armour. The two points of references from each company will be LeBron James, Nike, and Stephen Curry, Under Armour. Both basketball players have signature shoes and are undoublty the NBAs most relevant players this past season. The two players just so happened to face off against each other in the NBA finals, which enhanced the marketing potential for both companies. Thus, the advertisements for these and their shoes would have been its peak trying sway consumers to either side. Nike and Under Armour both ploy attempts in creating marketing material to attract their consumer base. The Thesis will look at why sneakers have become a social trend and high commodity. I will look at how pop culture and psychological diseases play a roll in the consumers' choice to purchase either shoe. The work as a whole will attempt to bring forth some revitalizing information on today's sneaker culture. Research was limited, however with the information to conduct this thesis, the thesis should spark interest in a new research related field. Thus, bringing forth a new renaissance in today's culture; the Sneaker Life.
ContributorsMitchell, Devon Willie (Author) / Ramsey, Ramsey Eric (Thesis director) / Gruber, Diane (Committee member) / School of Social and Behavioral Sciences (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2017-05