School of Sustainability Graduate Culminating Experiences
Student capstone and applied projects from ASU's School of Sustainability.
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- All Subjects: Sustainable development
- All Subjects: Communication
Effective sustainability communication is essential to the successful creation, implementation and maintenance of effective sustainability solutions. As journalists are often the intermediary between sustainability scientists or practitioners and the general public, they have a responsibility to learn how to tell these stories in a way that motivates audiences to design and support more substantive solutions. My project is an experiment in this kind of sustainability storytelling.
As a Peace Corps Volunteer in Togo I saw firsthand the harm that ineffective storytelling can do. There the dominant narrative of sustainable development – as something Northern citizens do in the South – has had a dampening effect on grassroots development efforts. In an effort to combat this narrative, I created a short-form documentary that follows the stories of one exemplary Togolese changemaker who successfully developed his own solutions to sustainability challenges in his community. The film was published online in both English and French; shared with staff, Volunteers and local counterparts of Peace Corps Togo; and modified into a shorter video profile for distribution via WhatsApp, the primary social media platform in Togo.
Focus groups organized to evaluate audience responses to the film indicated that it effectively elicits feelings of hope and inspiration in viewers, as well as an increased motivation to address problems in viewers’ local communities. Participants also noted that its emphasis on local-led solutions counteracted Western development myths. This early feedback supports a growing body of evidence that solutions journalism more effectively spurs behavior change than its problem-centric counterpart. It also suggests that shifting the focus of development narratives from foreign to local leaders can also shift audience’s perceived agency.
The photographs focused on aspects of life and behaviors that have contributed to happiness in local communities. A website was created and a gallery event was mounted for public review and discussion. Gallery attendees and website visitors were asked to complete a survey to assess (1) gained knowledge of sustainability solutions, and (2) how effective a tool photography is as a means of sustainability solutions communication.
This visual medium allowed people think about how to incorporate sustainable community solutions into their own lives and may have changed people’s interest in, and thoughts about, overall sustainability and sustainable solutions. The survey results demonstrated that photographs can successfully communicate sustainability ideas. Specifically, viewers gained an increased awareness of how community and urban gardening can increase happiness, well-being, and sense of community. This visual approach can continue to be used to more successfully communicate additional sustainability solutions ideas and methods to the public.
This report describes the process by which I created a concise but comprehensive online source of information about best practices in sustainability for urban planners. The goal of the project was to provide accessible information that would help planners in ways that help them comprehend and implement sustainable solutions to common planning problems that are found throughout the United States. To create the website, I researched methods for communicating clearly to planners, took a graduate course in communicating about sustainability, and drew on information that I had compiled on sustainable solutions for transportation, economy, water, green space, and governance.