School of Sustainability Graduate Culminating Experiences
Student capstone and applied projects from ASU's School of Sustainability.
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- Creators: Armbrust, Bryan
- Creators: Darr, Charles
The planet is going through a mass extinction event brought on by human influence: biodiversity elimination, habitat destruction, climate change, and many other cascading effects. The toll on nature is already unconscionable, yet this is already effecting human populations as well, and will only exponentially increase in the coming years. It won’t just be our children experiencing this crisis, it is us, now. It is already happening. Arguably a primary reason for these environmental issues falls to environmental externalities in our economic systems.
The only way to fundamentally address this is through a systemic introduction of labeling or reporting the environmental costs of products and services. Externalities are the hidden costs, or the costs not calculated in the production or use of a good or service. Through a lack of transparency, intentional obfuscation, and willful or pure ignorance, we as a species profoundly lack knowledge on how the products and services we consume affect the world around us. In fact, of 1000 global primary production sectors, none generate the profit needed to cover their cost in natural capital (TruCost, 2013).
The only way we can even have a chance to mitigate our impact is to be provided that data before we spend our money. As such, products and services must report their impacts on the environment through a standardized metric or grade on a label or report that is easy to understand and will capture information on biodiversity loss, climate change, pollution and waste. The only way for this to effectively take hold and maintain transparency is through governmental legislation and the associated infrastructure to provide a method for businesses to make such a calculation.
This paper describes the effort to design such policy, provide it to legislators and pass it. Most ideally, this would be integrated into a larger systemic bill designed to economically shape the country in a sustainable way. As such, this initiative is being proposed as an amendment to be added to House Resolution 109, the “Green New Deal.” Assimilating this as a specific initiative within the GND, which is currently more or less a framework of mission statements, provides a more solid groundwork for a successful legislative effort. The underlying concept is to enable the consumer with needed and usable information. There is no true guarantee of a “happy ending,” but at its core, it will help to hold businesses accountable and ultimately empower the common consumer to make informed choices, from whence the fate of our planet can at least be decided honestly.
A Case for Co-Ops (AC4CO) is a digital media outreach project that is intended to explore methods for increasing the impact of sustainability solutions, by helping to translate research implications into practical approaches for sustainable business design. The goal for this project is to increase public awareness regarding latent sustainability benefits offered by the proliferation of worker-owned social enterprises. In effort to achieve this goal, AC4CO pulls together a collection of information and resources regarding the design of worker-owned business models that implement social and environmental safeguards. This collated outreach material is hosted on a dedicated website, which decentralizes solutions by making educational material accessible to a diverse audience. Notably, AC4CO features edits from exclusive one-on-one interviews with leading academic scholars from the Julie Ann Wrigley Global Institute of Sustainability at ASU, who share their expert understanding of various sustainable business practices. Each expert offers insight into an integral piece within the constellation of considerations that are involved in the design of sustainable social enterprise models – from procurement policies to waste reduction strategies. Parallel to these interviews, AC4CO also showcases the design process for an emerging, sustainable worker cooperative, by highlighting the incubation of a local beverage business called Together We Brew. This incubation process was directed by fellow sustainability solutions graduate student, Nick Shivka, in collaboration with his ASU project partners, on behalf of their incubator program’s pilot cohort of worker-owner recruits. Weaving these aspects, AC4CO’s video components synthesize fundamental research-based knowledge of solution strategies into plainly spoken dialogue and augments the discussion with tangibility that is delivered through a visual narrative. This narrative lends plausibility to the task of designing business solution strategies, by providing viewers a look into the process as peers work together to figure out how to structure a cooperative business model that can present viable economic opportunity, while also promoting social equity and environmental protection. By stripping away scientific research jargon and simultaneously presenting a visual rendering of a theory of change, AC4CO’s approach frames the content of the video components in a way that enables an inclusive vision to be shared with a broad working-class audience. This method is intended to foster popular appeal, by distilling complex and varying issues into concise key points, while following a clear and coherent storytelling strategy for sustainability solutions. Functioning as a call to action, these video components serve a critical role in the overall digital media outreach project by piquing the curiosity of viewers and inspiring them to engage with the website to learn more. In doing so, the video components support the website’s central mission of providing a consolidated anthology of educational and resource tools, as a strategy for encouraging workers to join the movement by creating new sustainable and worker-owned social enterprises around the United States.