School of Sustainability Graduate Culminating Experiences
Student capstone and applied projects from ASU's School of Sustainability.
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- Creators: Armbrust, Bryan
- Creators: Contento, Anthony
When I established Contento Recycling LLC in 2017, it was poised to be Central New York’s first ever construction and demolition debris recycling business. I was tasked with the challenge that many sustainability professionals are tasked with and that was to show the community why they should stop taking their construction debris to the landfill, and instead bring it to my recycling center for processing, recycling, and landfill diversion. Over the last several years I applied for state grant funding, spread awareness about my new business, designed and constructed a material recovery facility, outfitted equipment, and trained staff. I now have a facility that accepts about 40 tons of mixed C&D debris per day, and diverts about 20% of that from the landfill.
On a more personal level, I learned a tremendous amount about dealing with change management. I’ve learned a lot about business development, and some keys to success when building a business. I’ve figured out how to help my employees and customers grow. I’ve learned to be more patient and flexible with my business endeavors. I have a much clearer vision of what I want for my business and for myself. I have developed a rousing optimism on the impact that my business, and myself can have on the sustainable development of Central New York. I will be a leader in environmental stewardship and partner with other people and organizations who want to work towards a more sustainable future.
The planet is going through a mass extinction event brought on by human influence: biodiversity elimination, habitat destruction, climate change, and many other cascading effects. The toll on nature is already unconscionable, yet this is already effecting human populations as well, and will only exponentially increase in the coming years. It won’t just be our children experiencing this crisis, it is us, now. It is already happening. Arguably a primary reason for these environmental issues falls to environmental externalities in our economic systems.
The only way to fundamentally address this is through a systemic introduction of labeling or reporting the environmental costs of products and services. Externalities are the hidden costs, or the costs not calculated in the production or use of a good or service. Through a lack of transparency, intentional obfuscation, and willful or pure ignorance, we as a species profoundly lack knowledge on how the products and services we consume affect the world around us. In fact, of 1000 global primary production sectors, none generate the profit needed to cover their cost in natural capital (TruCost, 2013).
The only way we can even have a chance to mitigate our impact is to be provided that data before we spend our money. As such, products and services must report their impacts on the environment through a standardized metric or grade on a label or report that is easy to understand and will capture information on biodiversity loss, climate change, pollution and waste. The only way for this to effectively take hold and maintain transparency is through governmental legislation and the associated infrastructure to provide a method for businesses to make such a calculation.
This paper describes the effort to design such policy, provide it to legislators and pass it. Most ideally, this would be integrated into a larger systemic bill designed to economically shape the country in a sustainable way. As such, this initiative is being proposed as an amendment to be added to House Resolution 109, the “Green New Deal.” Assimilating this as a specific initiative within the GND, which is currently more or less a framework of mission statements, provides a more solid groundwork for a successful legislative effort. The underlying concept is to enable the consumer with needed and usable information. There is no true guarantee of a “happy ending,” but at its core, it will help to hold businesses accountable and ultimately empower the common consumer to make informed choices, from whence the fate of our planet can at least be decided honestly.