School of Sustainability Graduate Culminating Experiences

The commonly accepted goal of sustainability, to fulfill our current needs and maintain the worlds systems so future generations can also fulfill their needs, unifies efforts efficiently and aligns people with future thinking. But the concepts related, and their applications are fairly ambiguous in guiding people to what exactly they can do to make choices for sustainability. Individuals choices make a difference, adding up to societal shifts that change the world for the better. In such a complex world, there is a clear need for guidance through these systems. Sustainability and Resilience (S&R) is an optimistic podcast that journeys through thought-provoking science-based sustainability challenges with a bit of comedic relief. Listeners are entertained and become empowered to know what sustainable choices are, and why they are sustainable. S&R podcast uses systems thinking to pinpoint, realistic actionable items that empower listeners with a broad-spectrum sustainability knowledge for making everyday choices. Foundational research proved, developed and formed the idea of the podcast. Recording research lead to the ability to record test episodes, gather listener feedback and update the podcast concept. The podcast was officially created with the release of the debut episode that can anyone can listen to for free on all major platforms.

The planet is going through a mass extinction event brought on by human influence: biodiversity elimination, habitat destruction, climate change, and many other cascading effects. The toll on nature is already unconscionable, yet this is already effecting human populations as well, and will only exponentially increase in the coming years. It won’t just be our children experiencing this crisis, it is us, now. It is already happening. Arguably a primary reason for these environmental issues falls to environmental externalities in our economic systems.

The only way to fundamentally address this is through a systemic introduction of labeling or reporting the environmental costs of products and services. Externalities are the hidden costs, or the costs not calculated in the production or use of a good or service. Through a lack of transparency, intentional obfuscation, and willful or pure ignorance, we as a species profoundly lack knowledge on how the products and services we consume affect the world around us. In fact, of 1000 global primary production sectors, none generate the profit needed to cover their cost in natural capital (TruCost, 2013).

The only way we can even have a chance to mitigate our impact is to be provided that data before we spend our money. As such, products and services must report their impacts on the environment through a standardized metric or grade on a label or report that is easy to understand and will capture information on biodiversity loss, climate change, pollution and waste. The only way for this to effectively take hold and maintain transparency is through governmental legislation and the associated infrastructure to provide a method for businesses to make such a calculation.

This paper describes the effort to design such policy, provide it to legislators and pass it. Most ideally, this would be integrated into a larger systemic bill designed to economically shape the country in a sustainable way. As such, this initiative is being proposed as an amendment to be added to House Resolution 109, the “Green New Deal.” Assimilating this as a specific initiative within the GND, which is currently more or less a framework of mission statements, provides a more solid groundwork for a successful legislative effort. The underlying concept is to enable the consumer with needed and usable information. There is no true guarantee of a “happy ending,” but at its core, it will help to hold businesses accountable and ultimately empower the common consumer to make informed choices, from whence the fate of our planet can at least be decided honestly.