School of Sustainability Graduate Culminating Experiences

For waste management in Asunción, Paraguay to improve, so too must the rate of public recycling participation. However, due to minimal public waste management infrastructure, it is up to individual citizens and the private sector to develop recycling solutions in the city. One social enterprise called Soluciones Ecológicas (SE) has deployed a system of drop-off recycling stations called ecopuntos, which allow residents to deposit their paper and cardboard, plastic, and aluminum. For SE to maximize the use of its ecopuntos, it must understand the perceived barriers to, and benefits of, their use. To identify these barriers and benefits, a doer on-doer survey based on the behavioral determinants outlined in the Designing for Behavior Change Framework was distributed among Asunción residents. Results showed that perceived self-efficacy, perceived social norms, and perceived positive consequences – as well as age – were influential in shaping ecopunto use. Other determinants such as perceived negative consequences, access, and universal motivators were significant predictors of gender and age. SE and other institutions looking to improve recycling can use these results to design effective behavior change interventions.

Globally we are struggling to match the need for development with the available resources. Kate Raworth’s (2012) developed the idea of a “safe and just space” as a balance between the planetary boundary approach and ensuring a level of basic needs satisfaction for everyone. O’Neill et al. (2018) argue that countries are currently not able to provide their populations with basic needs without concurrently exceeding planetary boundary measures. While attempts have been made to get people to change their habits through moral self-sacrifice, this has not been successful. Kate Soper (2008) argues that a change towards sustainability will only be possible if an alternative to high consumption is offered, without trade-offs in well-being. Technological improvements are often thought to end up providing solutions to the problem of overconsumption, but as Jackson (2005) shows convincingly, this is highly unlikely due to the overwhelming scale of changes required.

‘Alternative hedonism’ (Soper 2008) is a philosophical approach that has been proposed to solve this dilemma. By changing what humanity pursues to be less focused on consumption and more linked to community interaction and living healthy, fulfilling lives, we would simultaneously reduce stress on the globally limited resources and sinks. By developing and understanding satiation points – the point beyond which well-being no longer increases because of increased consumption - affluence that wastes resources without improving well-being could be reduced. This paper explores how ‘alternative hedonism’ and the development of ‘satiation points’ could be helpful in getting humanity closer to the ‘safe and just space’. The paper concludes with a discussion of some of the challenges that taking up of ‘alternative hedonism’ would entail.