ASU Scholarship Showcase

Much of the richness of human thought is supported by people’s intuitive theories—mental frameworks capturing the perceived structure of the world. But intuitive theories can sometimes contain and reinforce misconceptions, such as misconceptions about vaccine safety that discourage vaccination. We argue that addressing misconceptions requires awareness of the broader conceptual contexts in which they are embedded. Here, we developed a cognitive model of the intuitive theory surrounding vaccination decisions. Using this model, we were able to make accurate predictions about how people’s beliefs would be revised in light of educational interventions, design an effective new intervention encouraging vaccination, and understand how these beliefs were affected by real-world events. This approach provides the foundation for richer understandings of intuitive theories and belief revision more broadly.

Students in Organic Chemistry for Majors were required to write a paper as the culminating course assignment. Prior to completing this assignment, students could attend a library instruction session covering relevant databases and resources. Upon submission of their papers, bibliographies from 53 students were collected. Calculations were made to attempt a holistic account of costs associated with completing the assignment. Factors such as the cost of journals, databases, and librarian time were all included in the overall cost estimate, totalling $7,189.22 for this single assignment.