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This study assesses whether multifunctional edible landscaping business models provide a sufficient business case at enterprise and city scales to justify widespread implementation. First, semi-structured interviews were conducted with four landscaping entrepreneurs, and the information obtained from the interviews was utilized to carry out a business model comparison with the

This study assesses whether multifunctional edible landscaping business models provide a sufficient business case at enterprise and city scales to justify widespread implementation. First, semi-structured interviews were conducted with four landscaping entrepreneurs, and the information obtained from the interviews was utilized to carry out a business model comparison with the Business Model Canvas framework. The comparison showed that the landscaping enterprises using multifunctional edible landscaping methods possessed a greater range of value propositions and revenue streams, enhancing their competitive advantage. Second, a GIS landscape analysis of seven Phoenix metro area cities was carried out to identify landscapes that were suited for becoming multifunctional edible landscapes. The GIS analysis identified single family residential, residential recreational open space, municipal parks, and municipal schools as being suitable landscapes, and that the area of these landscapes in the seven cities exceeded 180,000 acres. Third, scenarios were created using interview and GIS data to estimate potential value creation and return on investment of implementing multifunctional edible landscaping in the cities of interest. The scenarios found that the potential value creation of edible landscaping ranged between $3.9 and $66 billion, and that positive return on investment (ROI) could be achieved in 11 out of 12 scenarios within one to five years. Finally, the paper concludes by discussing potential long-term implications of implementing multifunctional edible urban landscaping, as well as possible future directions for multifunctional landscaping business model development and research.

Created2017-12-12
Description

As the number of heat waves are expected to increase significantly into the future in the U.S. Southwest, new insight is needed into how urban infrastructure can be repositioned to protect people. In the Phoenix metro area infrastructure have largely been deployed over the past half century, during a time

As the number of heat waves are expected to increase significantly into the future in the U.S. Southwest, new insight is needed into how urban infrastructure can be repositioned to protect people. In the Phoenix metro area infrastructure have largely been deployed over the past half century, during a time when climate change was not a concern. Now, as the county struggles to protect people from heat, there is a need to reassess how existing and new infrastructure can be positioned to reduce health impacts while improving sustainability. Using a neighborhood in Mesa, Arizona as a case study, we assess how changes to transportation infrastructure, building infrastructure, and landscaping can reduce heat exposure. A number of strategies are considered including the optimal deployment of heat refuges, deploying less convective surface materials, and deploying more thermally preferable building materials. The suite of strategies could be considered by cities throughout the Phoenix metro area.