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Description
At Arizona State University the retention rate is a problem. On one hand, students come to take advantage of the great opportunities a large school facilitates, such as internship opportunities and a variety of courses. On the other hand, being at such a large school can leave students overwhelmed and lost; students do not view ASU as "their school." This thesis explores a unique and very possible solution to this problem. Through a creative writing story merged with an online website and geo-cache treasure hunt, this thesis presents the history of ASU in an interactive and engaging way in order to foster the development of an inclusive community centered on school pride. Furthermore, through this piece of interactive literature, the first of its kind, researchers will be able to measure the direct impact of this story both qualitatively, based on community response, and quantitatively, based on the names recorded in the geo cache boxes.
ContributorsMurray, Shannon Elizabeth (Author) / Iwen, Michelle (Thesis director) / Facinelli, Diane (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / Department of English (Contributor)
Created2014-05
Description
Abstract Although sending mobile phone text messages, or texting as many people call it, is a very common form of communication, it is still a fairly new technology. Because of this, there is not a great deal of research on it. This study seeks to discover how young adults use texting for relational maintenance as well as study equity, closeness, and to discover sex/gender differences. Data was collected through an online survey. Students were offered extra credit for taking this survey, however some students took the survey with no direct benefit to themselves. Scales were created based on the scales of previous research and modified for texting. Results indicated that texting is used for relational maintenance and there was a significant correlation between using maintenance strategies through texting and closeness. In addition, there were significant correlations between the use of maintenance strategies and equity as well as being underbenefited, however, no correlation was found between the use of relational maintenance strategies and overbenefitedness. Finally, results indicated that sex differences were very minor, the only sex difference was that women use positivity more than men. Gender differences accounted for much more differences in that while femininity was partially associated with the use of relational maintenance strategies, there was a much stronger correlation between the strategies and masculinity. Direction for future research is assessed.
ContributorsAhlstrom, Sydney Bow (Author) / Guerrero, Laura (Thesis director) / Martin, Judith (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2014-05
Description
Under what conditions are people more likely to cheat? In this study, we looked to examine the effect of personal control in connection with the motivation to cheat. Specifically, we are interested in which individuals were more likely to engage in, or accept, illegal activity when a cheating cue, signaling either a high or low probability of other people to cheat, is present. Results indicate that individuals who perceive they have low (vs. high) personal control are more likely to cheat when they believe others are not cheating (a low cheating cue), but they cheat directionally less when they believe many other people are cheating (high cheating cue). Moreover, when the cheating cue is high, both low and high control individuals believe the risk of being watched and the risk of being caught is significantly greater than when a low cheating cue is present.
ContributorsWright, Allyson Leigh (Author) / Samper, Adriana (Thesis director) / Mirshak, Paul (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2014-05
Description
When listeners hear sentences presented simultaneously, the listeners are better able to discriminate between speakers when there is a difference in fundamental frequency (F0). This paper explores the use of a pulse train vocoder to simulate cochlear implant listening. A pulse train vocoder, rather than a noise or tonal vocoder, was used so the fundamental frequency (F0) of speech would be well represented. The results of this experiment showed that listeners are able to use the F0 information to aid in speaker segregation. As expected, recognition performance is the poorest when there was no difference in F0 between speakers, and listeners performed better as the difference in F0 increased. The type of errors that the listeners made was also analyzed. The results show that when an error was made in identifying the correct word from the target sentence, the response was usually (~60%) a word that was uttered in the competing sentence.
ContributorsStanley, Nicole Ernestine (Author) / Yost, William (Thesis director) / Dorman, Michael (Committee member) / Liss, Julie (Committee member) / Barrett, The Honors College (Contributor) / Department of Speech and Hearing Science (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2013-05
Description
Purpose: This thesis studies the behavior and actions of introverted and extraverted students in regards to preparing for and obtaining a postgraduate position. The purpose of this thesis is to develop an understanding of introverts' and extraverts' approach to the job search process and to provide suggestions to improve the job search process. Methodology: In addition to research of existing literature, a survey was given to students at the W. P. Carey School of Business at Arizona State University, to determine students' job search behaviors, and to recruiters of organizations who recruit from the W. P. Carey School of Business at Arizona State University to determine what recruiters look for in a candidate. Findings - We found that extraverts are more likely to network online than introverts. Secondly, we found that extraverts are more likely to self-promote their strengths to company recruiters than introverts. Thirdly, we found that introverts are more reserved when it comes to discussing their strengths with company recruiters than extraverts. Fourthly, we found that extraverts are more likely to feel as though they successfully represent themselves to company recruiters than introverts. Additionally, we found that the top three behaviors that recruiters look for in candidates include the candidate being energized about the prospects of working for the organization, that the candidate is knowledgeable about the organization, and that the candidate asks questions and introduces him-or-herself at organization information sessions. The three lowest rated behaviors were that the candidate uses live (in-person) networking to connect with the recruiter, that the candidate is reserved when discussing his/her accomplishments, and that the candidate uses online networking to connect with recruiters.
ContributorsRobles, Margaret (Co-author) / Carroll, Allison (Co-author) / LePine, Marcie (Thesis director) / Pfund, Michele (Committee member) / Harthun, Jyll (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / Department of Supply Chain Management (Contributor)
Created2013-05
Description
Adam Simons is an Interdisciplinary Studies major at Arizona State University with concentrations in business and music. He is also a member of the alternative rock group RadioDriveBy. RadioDriveBy is a five-piece band based in Arizona that writes, professionally records, and performs its own original songs. This thesis contains a narrative of the planning, execution, and analysis of two albums released by RadioDriveBy. Through his experience and research in managing multiple releases, Simons covers the critical factors for artists to consider when marketing music in today's changing industry. The author divides an album release into five critical components: original music, release structure, artist image, accessibility and availability, and online promotion. This method of analysis develops manageable steps for artists to succeed in the modern music industry. Overall, this thesis is a model and creative project to help understand not only the behind-the-scenes work of RadioDriveBy, but also to provide a framework for other musicians and artists navigating the same path.
ContributorsSimons, Adam North (Author) / Olsen, Douglas (Thesis director) / Conz, David (Committee member) / Stevens, Nancy (Committee member) / Barrett, The Honors College (Contributor) / School of Letters and Sciences (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2013-05
Description
Website usage on both smartphone and tablet devices is rapidly increasing. Website success hinges largely upon how well information on the site is recalled and perceived. The purpose of this study is to explore the question of whether or not the differences in display size and resolution of smartphone versus tablet devices affect the recall of website information. I hypothesize that tablets will produce greater website recall than smartphones, due to their larger screen size and higher resolution which may reduce cognitive strain. During the study, participants viewed a sample website for two minutes on either an iPhone or iPad, and then participated in a brief 20 question memory test to evaluate how well they remembered the website information. Although test scores for the iPad users were about one test point higher than test scores for the iPhone users, the difference was not statistically significant. However, the study was limited by the low sample size (n = 94). This indicates that further research may find that tablets indeed allow for increased recall of certain kinds of website content.
ContributorsRaines, David Thomas (Author) / Martin, Judith (Thesis director) / Johnson, Kathryn (Committee member) / Wiedmaier, Benjamin (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / Department of Psychology (Contributor)
Created2013-05
Description
The following paper is a proposal for marketing materials advertising the W. P. Carey Leaders Academy and the experience of business students in Barrett, The Honors College. There is a distinct need for materials that market to and inform prospective students about the experiences and feeling of community that can be attained from being a student in the W. P. Carey Leaders Academy, which is "a community designed exclusively for premier students enrolled in the W. P. Carey School of Business" (W. P. Carey Leaders Academy). The challenge of successfully creating these materials was approached with various methods of data collection and research. The data collection included a review of Arizona State University (ASU), the W. P. Carey School of Business, and Barrett, The Honors College marketing materials, a review of materials from competing institutions, and scholarly articles on the subject of recruitment and marketing. Admission-based data from groups of excelling students was featured. Finally, interviews and surveys with current faculty, staff, and students were conducted to supplement the research and data collection. Analysis of the data provided insight into best practices when marketing from universities and provided an understanding of appropriate methods for marketing this information. The data indicated that creating an online viewbook, like the one currently marketing the entire business school, as well as providing a physical postcard mailer directing students to the online viewbook, would be the best strategy for marketing the W. P. Carey Leaders Academy. The sections of the viewbook this paper proposes to include are Why the W. P. Carey Leaders Academy, W. P. Carey Leaders Academy Experience, Student Life, Academic Success, Involvement, Scholarship, Professional Future, Barrett, The Honors College, For Parents, and Next Steps. Details of the Time, Cost, and Project Personnel follow.
ContributorsHerrold, Kelsey Jayne (Author) / Eaton, John (Thesis director) / Desch, Tim (Committee member) / Wilson, Jill (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of English (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2013-05
Description
With beauty magazines becoming a prevalent source of information and inspiration for girls and young adults, this creative project analyzed Seventeen Magazine in an attempt to understand its implications. Shortly after its debut, the publication shifted its focus from career and goal-oriented topics to those of fashion and romance. In an effort to construct a visual critique of the segments produced by Seventeen and receive audience response, an interactive installation was created and opened to the public. This paper explains the method used and includes a discussion of audience opinion.
ContributorsFuller, Darcy Shannon (Author) / Linde, Jennifer (Thesis director) / Stewart, Karen (Committee member) / Barrett, The Honors College (Contributor) / T. Denny Sanford School of Social and Family Dynamics (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2014-05
Description
The Traveler is a five-act teleplay. A group of young apocalypse survivors discover that a legendary time traveler has returned to save what's left of civilization from a powerful villain. But, when they stumble upon their own way to see the future, they have to warn him that it's actually his life that's in danger.
ContributorsFoust, Katherine Collins (Author) / Collis, Adam (Thesis director) / LaMont, Christopher (Committee member) / Barrett, The Honors College (Contributor) / School of Film, Dance and Theatre (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2014-05