For decades, women in the field of sports media have battled for equality with their male counterparts. In 1972, Title IX was passed, stating that “no person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subject to discrimination under any educational program or activity receiving Federal financial assistance.” In 1978, the iconic court case, Melissa Ludtke and Time Inc., v. Bowie Kuhn, Commissioner of Baseball, confirmed that the Fourteenth Amendment guarantees that women should be given the same rights as men, specifically in regards to locker room access. Today, legally women and men in the field of sports media have the same rights. But many people would argue that is not the case. In the five decades succeeding these milestones, women have continued their fight for a more level playing field. Women in sports media are largely stereotyped, they are often judged based on their looks not their knowledge, they are underrepresented in a field that is male dominated. It could be assumed most women working in sports media have at least one instance where they have been judged on the basis of sex. And in 2021, sexual harassment allegations are still being made in the industry.. How will the events of this decade shape the future for women in this field? What strides are left to be made and how will they be achieved?
From our research, we found that for as little as $5 a day, an independent artist can make effective introductions to audiences most likely to enjoy what they have to offer without compromising artistic expression, while also learning from and engaging with their growing audience.
We found that traditional means of exposure offer little insight into an artist's growing audience and can pose several challenges when measuring their efficacy and return on investment. Through these channels, artists can spend thousands of dollars promoting themselves to disinterested individuals while learning very little about their audience in the process. If only there was a reliable method for artists to introduce themselves to the people most likely to enjoy what they have to offer…
By harnessing the power of Facebook’s audience targeting machine learning ad platform, artists have an opportunity like never before to:
1) Find an audience without compromise
2) Study and engage with said audience
3) Find millions more listeners who, based on their Facebook data, resemble their growing fanbase.
Furthermore, the more time and money artists are willing to invest in their ad campaigns, the more opportunities they create for Facebook’s machine learning algorithms to learn and optimize, thus targeting more desirable listeners more efficiently
Though access to new listeners is at an all time high, finding this audience requires strategy. In the context of driving results and creating an audience - honing one’s skills as a marketer is just as important as it is honing their skills as an artist. Before all else, artists must identify their genre and differentiating factors. A firm understanding of positioning and value proposition is necessary to inform one’s targeting, content and copy development strategies.
By harnessing the power of targeted advertising, machine learning, and brand strategy any artist can find and develop an engaged following. Furthermore, these powerful advertising platforms let independent artists circumvent the top-down system that the music industry has operated on since its inception. No longer do artists have to find a label or sign away their next five years to be successful. Through digital advertising and a small amount of ad spend, any artist can find the
right listener, a listener waiting to fall in love with their music.
“Natural” Personal Care Product and Cosmetic Marketing: An Ideographic Analysis on Product Marketing
The following thesis is a creative project that looks at all facets of the “natural” personal care product and cosmetics industry. This includes the origin, history of use, regulations, and consumers’ understanding of the word “natural” in marketing, as well as the identity of the word “natural” as an ideograph. In addition, this project illustrates in-depth analyses of the three major consumer segments of this industry. These analyses uncover each consumer type’s perceived connotations of the word “natural” in personal care product and cosmetics and their characteristics and buying behavior. Lastly, this project features a plan for a digital marketing campaign to showcase this research and incite discussion that raises awareness surrounding the word “natural” in the beauty space.