Releasing music 20 years ago looks a lot different than releasing music today, and it is still ever-changing. Artists can make music in their bedrooms and release it independently by simply uploading it online. These artists can use social media to market their music themselves. But with it being so easy for new and small artists to put out a song it begs the question: in this customer era of marketing, how can new and small artists use co-creational marketing strategies, such as themes of nostalgia and hidden messages, to differentiate themselves? This project seeks to answer that question. In this partial creative project and partial research project, I tasked myself with writing and producing a song myself, then using that work to test these different marketing strategies. I distributed a survey where participants would listen to the song and then decide which of two visuals they preferred for a cover, merchandise item, and social media feed. Each set of visuals had one with a nostalgic theme and one that utilized hidden messages. This project discusses the importance of social media in an independent artist’s career and marketing efforts, as well as discusses customer-centric marketing and co-creation marketing strategies through nostalgia and hidden messages. I found success in a nostalgic strategy and interest in hidden messages. This research sets the stage for testing similar strategies by collaborating with other artists and their work in the hopes of creating guidance for independent artists when marketing their releases.

As educational tactics circulate globally, so too does the prospect of understanding sustainability amongst informed individuals and what it means for our society. Just in the past few decades, the environmental movement has changed the way in which people think about their own impact upon the planet. It is becoming a facet of common knowledge for society to realize the potential detriment of their actions, and for this, we should be grateful. However, there is much work to be done regarding all aspects of sustainability and environmental crises. This paper offers a look into the world of sustainable sunscreen usage, something that is not often thought about as an aspect of sustainable consideration. The task of this research opportunity was to examine a sample of survey respondents and connect their responses from 15 questions to different hypotheses. Alongside the discussion of sunscreen filters damaging sensitive ocean ecosystems, this research also looks into the overall importance of sunscreen for one’s health and the ways in which it can be used safely. My hope is that readers will realize the value of using sunscreen on a daily basis and become better informed of sustainability challenges and healthcare disparities.

The medium of film and television has become more prevalent in society than ever before. It pushes the boundaries of what technology can do and what realities mankind can explore. However, with their rapid expansion, the bounds by which society deems this medium as ethical or unethical, simplified as real or fiction, has become a lot hazier, daresay, inconsequential. While some facets of the medium strive and continue to focus on ethical practices (such as documentary work), others base their work loosely on those real experiences (e.g. “Based on a True Story”) or are wholly exaggerated or fabricated. With this in mind, it probes the question: Does research have a place in nonfiction storytelling? This thesis explores this premise, arguing that the more a story is researched and truthful to its subject matter, the better and more entertaining it will become.

The climate conversation is growing more important and necessary than ever. The media has a way of promoting a "doom and gloom" sentiment over conservation efforts and what the public has the power to do in terms of making a change. Now due to the effects of COVID-19 on the population's attention spans and memories, there is a need for a way to communicate climate science effectively and to encourage those who feel discouraged by climate change to find their inner power. The answer lies in photography. Making science accessible and intriguing through the art of photography is what can get people more interested and empowered to fight against climate change and alter their attitudes towards environmentalism. This thesis explains psychological research and the reasons why people feel helpless in terms of our global future. In then dives into human subjects research conducted on ASU's campus and how the survey results argue in favor of the paper's hypothesis. Additionally, ways to get involved and reasons why we need to remain hopeful are discussed.

In the western medicine, there are many forms of medicines and therapies that have not yet been formally recognized by major government health organizations like the Food and Drug Administration (FDA). These therapies are also considered quite controversial by health-care workers within our western society. As such, the implications of these medicines from a health/economics view show that insurance agencies have not formally added them to policies. In this documentary, we will explain and analyze the function and purpose of stem cell therapy (STT) injections and the use of biologics, which is defined as the medication produced from our own blood and proteins. We will fill in the gaps with knowledge regarding regenerative medicine, such as the functions and properties of stem cells and its lack of standardization in therapeutics. After providing further knowledge on these topics, we will transition into the health/economic perspective encompassing insurance coverage, government funding, FDA regulation and its potential future.

Our generation is living through a mental health crisis. 19.86% of American adults, appx. 50 million, are diagnosed with mental illness, and the risk only increases with youth, veterans, LGBTQ+, and other marginalized communities. Furthermore, those seeking treatment often depend on prescription pharmaceuticals, using these drugs for long periods of time, even for their entire lives. Fortunately, a small team of doctors has developed a non-invasive electrical stimulation technology that can promote healing processes within the body, and the potential impact of this invention could change the way we approach mental health treatment forever. This is a short film on this technology, the people involved, and the greater mission to heal a generation that needs it.

Robocop, Logan, and War Girls all present dystopian futures where technology, and more specifically cyborg augmentation, unleashes the worst of humanity. Within these texts, the cyborg, when produced for military use, allows humans to indulge their most harmful impulses in armed conflict. The government-produced cyborg facilitates the domination of outgroups by forcing characters to shed empathy and to “other” perceived enemies. The cyborg in this situation works within the militarized masculine framework described by Cristina Masters in Cyborg Soldiers And Militarized Masculinities. This is the cyborg individual’s transformation into a weapon with a singular use. This transformation is facilitated and encouraged by dominant military power structures, and allows these structures with the help of the cyborg to execute brutal violence against any group unlucky enough to find themselves on the wrong side of a conflict. The solution to such exploitation, then, is for the cyborg to assert its humanity and reject this transformation into a weapon. This thesis argues that doing this will involve abandoning the military structure, rejecting the subjectivity of militarized masculinity characterized by empathy loss and “othering”, and refusing to remain a soldier of the dominant corporate or governmental power structures. Even though this cannot bring down the entire system that perpetuates injustice and bloodletting, it does free the cyborg and hinder the military structure’s ability to execute this injustice. In the uncomfortably plausible dystopias my primary texts reasonably predict, the solution to the cyborg’s exploitation and transformation is to firmly oppose the military-industrial war machine characterized by hyper capitalist and imperialist ambitions.

For my senior undergraduate thesis, I created a self-exploration project to understand stress management. The Alexander Technique, created by F.M. Alexander, is an educational “hands-on” awareness practice that has spurred variations since its inception (Gelb, 2003). Primal AlexanderTM (PATM), a variation of the Alexander technique developed by Mio Morales, is taught on online platforms, chiefly Zoom and other equivalent video communication. PATM shares with the traditional teachings of the Alexander Technique that learning the practice has many benefits – one of these benefits being effective internal stress management. After being introduced to Primal AlexanderTM by Faculty Honors Advisor Robert Kaplan of Arizona State University, I began researching stress management while also practicing Primal AlexanderTM. Considering that nearly half of U.S adults report that stress has a negative effect on their health, it is fair to assume that properly managing stress in individuals continues to be a major obstacle in healthcare (SingleCare, 2022). My personal afflictions that were a result of stress were beginning to affect my mental, emotional, and physical states of health. Learning PATM inspired my support for clinical application of the practice as a stress management technique as I recognized changes within my body that suggested effective, internal stress management.