Matching Items (103)
Description
This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
Description
Social media offers a powerful platform for the independent digital content producer community to develop, disperse, and maintain their brands. In terms of information systems research, the broad majority of the work has not examined hedonic consumption on Social Media Sites (SMS). The focus has mostly been on the organizational perspectives and utilitarian gains from these services. Unlike through traditional commerce channels, including e-commerce retailers, consumption enhancing hedonic utility is experienced differently in the context of a social media site; consequently, the dynamic of the decision-making process shifts when it is made in a social context. Previous research assumed a limited influence of a small, immediate group of peers. But the rules change when the network of peers expands exponentially. The assertion is that, while there are individual differences in the level of susceptibility to influence coming from others, these are not the most important pieces of the analysis--unlike research centered completely on influence. Rather, the context of the consumption can play an important role in the way social influence factors affect consumer behavior on Social Media Sites. Over the course of three studies, this dissertation will examine factors that influence consumer decision-making and the brand personalities created and interpreted in these SMS. Study one examines the role of different types of peer influence on consumer decision-making on Facebook. Study two observes the impact of different types of producer message posts with the different types of influence on decision-making on Twitter. Study three will conclude this work with an exploratory empirical investigation of actual twitter postings of a set of musicians. These studies contribute to the body of IS literature by evaluating the specific behavioral changes related to consumption in the context of digital social media: (a) the power of social influencers in contrast to personal preferences on SMS, (b) the effect on consumers of producer message types and content on SMS at both the profile level and the individual message level.
ContributorsSopha, Matthew (Author) / Santanam, Raghu T (Thesis advisor) / Goul, Kenneth M (Committee member) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2013
Description
Ecolabels are the main driving force of consumer knowledge in the realm of sustainable product purchasing. While ecolabels strive to improve consumer's purchasing decisions, they have overwhelmed the market, leaving consumers confused and distrustful of what each label means. This study attempts to validate and understand environmental concerns commonly found in ecolabel criteria and the implications they have within the life cycle of a product. A life cycle assessment (LCA) case study of cosmetic products is used in comparison with current ecolabel program criteria to assess whether or not ecolabels are effectively driving environmental improvements in high impact areas throughout the life cycle of a product. Focus is placed on determining the general issues addressed by ecolabelling criteria and how these issues relate to hotspots derived through a practiced scientific methodology. Through this analysis, it was determined that a majority the top performing supply chain environmental impacts are covered, in some fashion, within ecolabelling criteria, but some, such as agricultural land occupation, are covered to a lesser extent or not at all. Additional criteria are suggested to fill the gaps found in ecolabelling programs and better address the environmental impacts most pertinent to the supply chain. Ecolabels have also been found to have a broader coverage then what can currently be addressed using LCA. The results of this analysis have led to a set of recommendations for furthering the integration between ecolabels and life cycle tools.
ContributorsBernardo, Melissa (Author) / Dooley, Kevin (Thesis advisor) / Chester, Mikhail (Thesis advisor) / Fox, Peter (Committee member) / Arizona State University (Publisher)
Created2012
Description
I present a new framework for qualitative assessment of the current green purchasing practices of U.S. state governments. Increasing demand from citizens for green public purchasing has prompted state governments to adopt new, and improve existing, practices. Yet there has been little assessment of public green purchasing in academic research; what has been done has not provided the conceptual support necessary to assess green purchasing practices as a single component of the procurement process. My research aims to fill that gap by developing a conceptual framework with which to assess the status of green purchasing practices and by applying this framework to determine and describe the status of green purchasing in the five most populous U.S. states. The framework looks at state purchasing practices through the lenses of policy, policy implementation, and transparency.
ContributorsSharma, Lucky (Author) / Melnick, Rob (Thesis advisor) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Arizona State University (Publisher)
Created2012
Description
Social shopping has emerged as a popular online retailing segment. Social shopping revolves around online communities that bring consumers together to shop for deals. Online retailers have been making significant investments to encourage consumers to join online communities linked to their websites in the hope that social interactions among consumers will increase consumption rates. However, the assumption that social interactions increase consumption rates in social shopping remains largely untested in empirical settings. Also, the mechanisms of such an effect remain unclear. Moreover, extant literature has overlooked the role played by elements of the marketing mix, including product characteristics and the commercial context, in defining the effect that social interaction mechanisms have on consumption rates in this focused context. Furthermore, common knowledge in the operations management discipline challenges the largely held assumption, in the social interactions literature, that increasing consumption rates will always be beneficial to online retailers. Higher consumption rates may lead to stockouts, leading to lower service levels. This dissertation develops and empirically tests a theoretical framework that addresses these managerially relevant issues. Specifically, the investigation centers on the effects of social interaction mechanisms on consumption rates in social shopping. In turn, it assesses the nature of the relationship between consumption rates and service levels, after controlling for inventory provision. Finally, it assesses the role played by elements of the marketing mix in defining the relationship between social interaction mechanisms and consumption rates in this focused context. The research methodology uses experiments as the primary source of data collection, and employs econometrics techniques to statistically assess the conceptual framework. The results from the empirical analysis provide interesting insights. First, they unveil influential consumers in social shopping according to relational and structural elements of the social network of consumers and time of purchase. Second, the influence of early buyers' purchases on consumption rates becomes weaker when the quality of the products being offered as part of a deal increases, but it becomes stronger when the price of those products increases. Finally, as deals' consumption rates increase, their service levels decrease at a faster pace.
ContributorsSodero, Annibal (Author) / Rabinovich, Elliot (Thesis advisor) / Sinha, Rajiv (Committee member) / Maltz, Arnold (Committee member) / Arizona State University (Publisher)
Created2012
Description
Derived from the idea that the utilization of sustainable practices could improve small business practice, this honors thesis offers a full business assessment and recommendations for improvements of a local, family-owned coffee shop, Gold Bar. A thorough analysis of the shop's current business practices and research on unnecessary expenses and waste guides this assessment.
ContributorsSorden, Clarissa (Co-author) / Boden, Alexandra (Co-author) / Darnall, Nicole (Thesis director) / Dooley, Kevin (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
Pressure from fiduciary duty leads agents within organizational systems to make decisions that result in positive feedback loops that often have inimical unintended consequences. The current corporate climate that often puts the bottom line ahead of environmental and social concerns in the name of fiduciary duty is doing so based on a revised interpretation of the term that is clearly to the benefit of the corporations. It is important to note that this modern interpretation is a radical misinterpretation of the intent of the law as our forefathers defined it. However, in spite of the fact that the modern interpretation is leading to inimical unintended consequences, providing the systems agents with the proper training and tools necessary to recognize the cost benefit of implementing sustainable solutions may mitigate some of these positive feedback loops and their associated unintended consequences. By developing tools based on sustainable frameworks we may be able to return these organizations to the original intent of fiduciary duty, which was designed to encourage investment in organizations that worked for the public benefit. A concept that is remarkably similar to the triple bottom line framework that many sustainability professionals advocate on behalf of today.
ContributorsJohnson, Lyle Eric (Author) / Laubichler, Manfred (Thesis director) / Dooley, Kevin (Committee member) / O'Neill, Dan (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
The goal of this project is to gain and use knowledge of sustainability topics as a value-adding function for a business in the Tempe, AZ area and to develop the skills to approach and consult with business owners and staff about sustainable business options. Sustainability searches for a balance between society, economy and the environment where all three can thrive; therefore, the ideal project partner was a business that values the wellbeing of mankind, is locally owned and operated and promotes environmental stewardship. The Original Chop Shop Co in Tempe Arizona was appropriately selected. Throughout the duration of our partnership, I observed their daily routine, interviewed employees and managers and used the collected information to identify three areas of focus that have the largest potential to reduce The Original Chop Shop Company's impact on the environment. Information on the areas of recycling, composting, and food sourcing was researched and synthesized to make suggestions for ecofriendly changes to business practices. The scope of the project includes small changes in daily practices such as implementing a recycling and composting program and employee training sessions and minor investments such as purchasing a micro washer and silverware in order to eliminate nonrenewable plastic utensils. The scope does not include major renovations or investments in technology. The suggestions offered position The Original Chop Shop to conduct business in a way that does not compromise the health of the environment, society, or economy.
ContributorsFerry, Brianna Aislinn (Author) / Dooley, Kevin (Thesis director) / Darnall, Nicole (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / School of Politics and Global Studies (Contributor)
Created2015-05
DescriptionAn examination of ways the pet retail industry can integrate sustainability into their internal operations by pursuing initiatives surrounding associate engagement, logistics/transportation, packaging/certifications, and water and energy conservation.
ContributorsSuch, Emily Marie (Author) / Dooley, Kevin (Thesis director) / Byers, Reynold (Committee member) / Mars, Carole (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor)
Created2013-05
Description
ABSTRACT American households are throwing out billions of dollars of valuable food every year, which in turn ends up in landfills, harms the environment, and consumes precious tax dollars. The nation must reduce the waste that is causing a drain on resources. Furthermore, rather than turn excess food to waste, people can redistribute food to feed the millions of food insecure households nationwide. To address this issue, this paper utilizes a supply chain approach to research central links in the food chain and identify the causes for waste at each process. Additionally, an investigation of barriers to change is conducted, explaining the struggles stakeholders face in the food challenge. Taking these barriers into consideration, various solutions are recommended that can help alleviate the food challenge. Waste reduction is possible through proper management of the six supply chain drivers: information, inventory, sourcing, transportation, pricing, and facilities. Through better information sharing, more accurate forecasts can be produced, reducing the bullwhip effect thus minimizing waste. Sourcing, transportation, and pricing can help create secondary food markets. These local, online, or discount venues put imperfect and short shelf life foods back on shelves instead of landfills. Small improvements in facilities such as reengineering display units can reduce the chances of damaged produce as well. To a humanitarian end, gleaning efforts bring nutritious, unharvested crops from farms to food pantries. Centralized donation networks better educate businesses and allocate resources to those in need. Moreover, consumer-driven initiatives at a store or web-based level can move food surpluses to food insecure homes. Combined, these methods will provide a triple bottom line benefit to profits, people, and the planet.
ContributorsChen, Jennifer (Author) / Dooley, Kevin (Thesis director) / Rabinovich, Elliot (Committee member) / Barrett, The Honors College (Contributor)
Created2013-12