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Description
This report was commissioned to provide an analysis and evaluation of consumer perceptions and branding as it relates to the political and social climate in America. To be able to do this, the paper analyzes shifts in the external environment as well as researching case studies and online consumer perception

This report was commissioned to provide an analysis and evaluation of consumer perceptions and branding as it relates to the political and social climate in America. To be able to do this, the paper analyzes shifts in the external environment as well as researching case studies and online consumer perception surveys. Overall, this paper aims to examine the distributed survey and attempt to correlate and identify how branding, consumer perceptions, and social and political issues all can work and affect one another. Through the administration of this survey, we were able to formulate a conclusion that points towards the importance of brands actively adhering to changing consumer preferences, ideals, and expectations.
ContributorsClark, Sydney (Co-author) / Loera, Carolina (Co-author) / Montoya, Detra (Thesis director) / Samper, Adriana (Committee member) / W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description

A handbook consisting of scholarship and social media included to frame the six experiences around which this handbook is organized: getting in the zone, a thought process in overdrive; impulsivity; a distinct relationship to creativity; difficulties with transitions, especially the transition to and from sleep; and a complex relationship to

A handbook consisting of scholarship and social media included to frame the six experiences around which this handbook is organized: getting in the zone, a thought process in overdrive; impulsivity; a distinct relationship to creativity; difficulties with transitions, especially the transition to and from sleep; and a complex relationship to medication. Following the initial framing, I then describe what each of these experiences feel like to me. To render these experiences for the purpose of a shared inquiry, I followed the critical-incident interview method that Flower describes in Community Literacy and the Rhetoric of Public Engagement. I first learned to use this interview technique in ENG 205: Introduction to Writing, Rhetorics and Literacies and practiced it further in ENG 390: Methods of Inquiry. The crux of my project is the insights of research participants as they read and responded to the six critical incidents and respective follow-up questions I designed for this study. The full interview protocol–approved by ASU’s Internal Review Board in December of 2022–is included in the appendix. Following IRB approval, I recruited four participants for a critical-incident interview, the results of which enliven this handbook’s portrait of thriving with ADHD.

ContributorsClark, Sydney (Author) / Long, Elenore (Thesis director) / Boyd Webb, Patricia (Committee member) / Barrett, The Honors College (Contributor) / School of Criminology and Criminal Justice (Contributor) / Department of English (Contributor)
Created2023-05