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Ford Motor Company has remained a staple U.S. auto manufacturer in both the American and worldwide markets, ranking 2nd only behind General Motors on the Fortune 500. Ford Motor Company is currently faced with an industry wide shortage of automotive technicians. Successfully addressing this issue and taking action is crucial

Ford Motor Company has remained a staple U.S. auto manufacturer in both the American and worldwide markets, ranking 2nd only behind General Motors on the Fortune 500. Ford Motor Company is currently faced with an industry wide shortage of automotive technicians. Successfully addressing this issue and taking action is crucial for Ford to remain competitive in its ability to efficiently service customers' vehicles. Ford must have a comprehensive strategy to interest students in automotive service careers as well as improve their current recruiting tactics. In order to create this plan, I conducted an external analysis of the service technician market as well as internal analysis of Ford Motor Company. It is vital for Ford Motor Company to be aware of the external environmental trends in the technician market. The changing demographic of the technician workforce presents a quickly approaching hurdle for dealers to hire millennial technicians to replace their retiring master technicians. The societal education shift away from vocational training has drastically reduced the number of high school students interested technical careers but opens the opportunity for Ford to create awareness about opportunities in the industry. Ford must also modernize their current recruiting tactics to appeal to millennial candidates through social media and online job postings. This plan will focus on maximizing Ford's strengths in the market including their industry leading number of students receiving Ford TCEP training and excellent field operations teams. Ford will also have to improve current dealership recruiting standards and combat competitors offering higher starting hourly salaries for entry level technicians. My strategy will also explore opportunities for Ford to expand the number of schools with TCEP curriculum, hire a larger percentage of TCEP students at dealerships, and improve high school awareness about the benefits of pursuing a career in the automotive service industry. My technician recruiting marketing plan is intended to be utilized as an integrated effort between Ford Corporate and its network of retail dealerships.
ContributorsGrannis, Nicholas Otis (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Resnick, Dan (Committee member) / Department of Marketing (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Breast cancer affects about 12% of women in the US. Arguably, it is one of the most advertised cancers. Mammography became a popular tool of breast cancer screening in the 1970s, and patient-geared guidelines came from the American Cancer Society (ACS) and the US Preventative Task Force (USPSTF). This research

Breast cancer affects about 12% of women in the US. Arguably, it is one of the most advertised cancers. Mammography became a popular tool of breast cancer screening in the 1970s, and patient-geared guidelines came from the American Cancer Society (ACS) and the US Preventative Task Force (USPSTF). This research focuses on ACS guidelines, as they were the earliest as well as the most changed guidelines. Mammography guidelines changed over time due to multiple factors. This research has tracked possible causes of those changes. Research began with an extensive literature search of clinical trials, the New York Times and the Washington Post archives, systematic reviews, ACS and USPSTF archives.

Created2021-02-16
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Science fiction works can reflect the relationship between science and society by telling stories that are set in the future of ethical implications or social consequences of scientific advancements. This thesis investigates how the concept of reproduction is depicted in popular science fiction works.

Created2021-02-10
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By questioning methods of sex selection since their early development, and often discovering that they are unreliable, scientists have increased the creative and technological capacity of the field of reproductive health. The presentation of these methods to the public, via published books on timing methods and company websites for sperm

By questioning methods of sex selection since their early development, and often discovering that they are unreliable, scientists have increased the creative and technological capacity of the field of reproductive health. The presentation of these methods to the public, via published books on timing methods and company websites for sperm sorting, increased interest in, and influence of, sex selection within the global society. The purpose of explaining the history, interest, development, and impact of various sex selection methods in the mid-twentieth century based on the information that is available on them today is to show couples which methods have failed and provide them with the knowledge necessary to make an informed decision on how they choose to go about utilizing methods of sex selection.

Created2021-02-26
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By demonstrating the struggle for sound standard of care for non-medical reproductive health care providers during the nineteenth and early twentieth century, this project emphasizes what the standards of reproductive health care for abortion and contraception might be like if the organizations that made them so readily available, like Planned

By demonstrating the struggle for sound standard of care for non-medical reproductive health care providers during the nineteenth and early twentieth century, this project emphasizes what the standards of reproductive health care for abortion and contraception might be like if the organizations that made them so readily available, like Planned Parenthood, were defunded or criminalized in our modern setting.

Created2021-02-23