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- Creators: Arizona Board of Regents
ContributorsBach, Johann Sebastian, 1685-1750 (Composer)
ContributorsBach, Johann Sebastian, 1685-1750 (Composer)
ContributorsBach, Johann Sebastian, 1685-1750 (Abridger)
Description
This research examines the effects of using similar vs. dissimilar models in health messages on message compliance. I find that level of self-awareness moderates the effect of model similarity on message compliance. Across three studies, I demonstrate that when self-awareness is high, a health message that contains a similar model leads to higher compliance than the same message containing a dissimilar model. On the other hand, when self-awareness is low, a health message that contains a similar model leads to lower message compliance than the same message containing a dissimilar model. Additionally, I demonstrate that the increased compliance observed when self-awareness is high and a similar model is used is associated with self-enhancing behavior and increased engagement with the ad, while the decreased compliance observed when self-awareness is low and a similar model is used is associated with disregarding the ad.
ContributorsLoveland, Katherine (Author) / Mandel, Naomi (Thesis advisor) / Miller, Elizabeth G. (Committee member) / Morales, Andrea C. (Committee member) / Smeesters, Dirk (Committee member) / Arizona State University (Publisher)
Created2011
ContributorsMarine Biological Laboratory (Woods Hole, Mass.) (Publisher) / Arizona Board of Regents (Publisher)
Created1939
ContributorsMarine Biological Laboratory (Woods Hole, Mass.) (Publisher) / Arizona Board of Regents (Publisher)
Created1944
ContributorsMarine Biological Laboratory (Woods Hole, Mass.) (Publisher) / Arizona Board of Regents (Publisher)
Created1945
ContributorsMarine Biological Laboratory (Woods Hole, Mass.) (Publisher) / Arizona Board of Regents (Publisher, Publisher)
Created1948
ContributorsMarine Biological Laboratory (Woods Hole, Mass.) (Publisher) / Arizona Board of Regents (Publisher)
Created1955
Description
Breast cancer affects about 12% of women in the US. Arguably, it is one of the most advertised cancers. Mammography became a popular tool of breast cancer screening in the 1970s, and patient-geared guidelines came from the American Cancer Society (ACS) and the US Preventative Task Force (USPSTF). This research focuses on ACS guidelines, as they were the earliest as well as the most changed guidelines. Mammography guidelines changed over time due to multiple factors. This research has tracked possible causes of those changes. Research began with an extensive literature search of clinical trials, the New York Times and the Washington Post archives, systematic reviews, ACS and USPSTF archives.
ContributorsZiganshina, Dina (Author) / Tuoti, Whitney Alexandra (Editor) / Arizona State University. School of Life Sciences. Center for Biology and Society. Embryo Project Encyclopedia. (Publisher) / Arizona Board of Regents (Publisher)
Created2021-02-16