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- Creators: ASU Library. Music Library
- Creators: Arizona Board of Regents
ContributorsLovelady, Alexis (Performer) / ASU Library. Music Library (Publisher)
Created2018-04-08
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Description
This research examines the effects of using similar vs. dissimilar models in health messages on message compliance. I find that level of self-awareness moderates the effect of model similarity on message compliance. Across three studies, I demonstrate that when self-awareness is high, a health message that contains a similar model leads to higher compliance than the same message containing a dissimilar model. On the other hand, when self-awareness is low, a health message that contains a similar model leads to lower message compliance than the same message containing a dissimilar model. Additionally, I demonstrate that the increased compliance observed when self-awareness is high and a similar model is used is associated with self-enhancing behavior and increased engagement with the ad, while the decreased compliance observed when self-awareness is low and a similar model is used is associated with disregarding the ad.
ContributorsLoveland, Katherine (Author) / Mandel, Naomi (Thesis advisor) / Miller, Elizabeth G. (Committee member) / Morales, Andrea C. (Committee member) / Smeesters, Dirk (Committee member) / Arizona State University (Publisher)
Created2011
ContributorsAle, Lea (Performer) / ASU Library. Music Library (Publisher)
Created2018-04-07
ContributorsASU Library. Music Library (Publisher)
Created2018-04-09
ContributorsZhang, Ziyang (Performer) / Chen, Neilson (Performer) / ASU Library. Music Library (Publisher)
Created2018-04-12
ContributorsKierum, Caitlin (Contributor) / Novak, Gail (Pianist) (Performer) / Liang, Jack (Performer) / ASU Library. Music Library (Publisher)
Created2018-04-11
ContributorsLee, Jun (Performer) / Kim, Rina (Performer) / ASU Library. Music Library (Publisher)
Created2018-04-08
ContributorsArch, Nathan (Performer) / ASU Library. Music Library (Publisher)
Created2018-04-18
ContributorsBurton, Charlotte (Performer) / ASU Library. Music Library (Publisher)
Created2018-04-08
ContributorsCarlisi, Daniel (Performer) / ASU Library. Music Library (Publisher)
Created2018-04-07