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- Genre: Doctoral Dissertation
Description
Sports communication is a vibrant, blossoming research area within the communication discipline. One of the more fruitful directions in sports communication research pertains to social media. Social media has embedded itself in the sports world in a very short period of time. As a result, there is a need for instructional resources that prepare students to understand the nuances and power that social media possess. This research provides the foundation for a case study textbook centered on social media and sports communication. Specifically, four cases dealing with: (a) athletes using social media to encourage input from fans; (b) sports organizations using social media as an agenda-setting tool; (c) negative parasocial interaction expressed to athletes via social media; and (d) athletes using social media to enact image repair are presented. These cases demonstrate that social media is a valuable conduit between athletes and fans that enables athletes and sports organizations to cultivate fan identity and maintain control over public information. The cases also demonstrate that fan behavior via social media can quickly turn problematic, requiring that athletes and sports organizations respond appropriately, yet strategically. The research concludes by offering implications for future social media and sports communication research.
ContributorsSanderson, Jimmy (Author) / Kassing, Jeffrey W. (Thesis advisor) / Ramirez Jr, Artemio (Committee member) / Meân, Lindsey J. (Committee member) / Arizona State University (Publisher)
Created2012
Description
In 1981, Fernando Valenzuela had one of the most unlikely rookie seasons for theLos Angeles Dodgers. Originally from a rural farm town in northern Mexico, he left an enduring legacy that persists within Mexican/American and Latinx fans and communities throughout Los Angeles. Not only did Fernando help the Dodgers capture the World Series, he captured the hearts of the people and the communities who had shunned the Dodgers for decades. This act of protest was a response to the destruction of three neighborhoods—La Paloma, Palo Verde, and Bishop—that were destroyed amid a protracted legal battle with the city of Los Angeles throughout the 1950’s that culminated in coercion, violence, and a new baseball stadium. This project intends to remember the neighborhoods of La Paloma, Palo Verde, and Bishop and those who lost their homes alongside the public memory of Fernando Valenzuela’s unlikely rookie season, dubbed Fernandomania, and his career with the Los Angeles Dodgers. I illumine how the public memories of Fernandomania, a moment of communitas, and Fernando Valenzuela have facilitated the public forgetting of La Loma, Palo Verde, and Bishop by making Chavez Ravine into a novel public idiom for American baseball rather than a site of violence and resistance. In the process of facilitating the public forgetting of these neighborhoods, the sports media commits a pernicious discursive violence upon Fernando Valenzuela’s hyper-visible brown body that reveals the workings of a white racial frame designed to protect American baseball’s white masculine ideology. Ultimately, the Los Angeles Dodgers benefit from Fernando’s unmistakably cultural and racial Mexican identity—the source of his otherization and incongruity with American baseball’s white heroism—as the transgressions of the past are slowly forgotten.
ContributorsZamora, Erin Victoria (Author) / Brouwer, Daniel C (Thesis advisor) / Meân, Lindsey J. (Committee member) / Ore, Ersula J. (Committee member) / Arizona State University (Publisher)
Created2020