Matching Items (3)
Description
Research on priming has shown that exposure to the concept of fast food can have an effect on human behavior by inducing haste and impatience (Zhong & E. DeVoe, 2010). This research suggests that thinking about fast food makes individuals impatient and strengthens their desire to complete tasks such as reading and decision making as quickly and efficiently as possible. Two experiments were conducted in which the effects of fast food priming were examined using a driving simulator. The experiments examined whether fast food primes can induce impatient driving. In experiment 1, 30 adult drivers drove a course in a driving simulator after being exposed to images by rating aesthetics of four different logos. Experiment 1 did not yield faster driving speeds nor an impatient and faster break at the yellow light in the fast food logo prime condition. In experiment 2, 30 adult drivers drove the same course from experiment 1. Participants did not rate logos on their aesthetics prior to the drive, instead billboards were included in the simulation that had either fast food or diner logos. Experiment 2 did not yielded faster driving speeds, however there was a significant effect of faster breaking and a higher number of participants running the yellow light.
ContributorsTaggart, Mistey. L (Author) / Branaghan, Russell (Thesis advisor) / Cooke, Nancy J. (Committee member) / Song, Hyunjin (Committee member) / Arizona State University (Publisher)
Created2014
Description
Modern day driving continues to burgeon with attention detractors found inside and outside drivers' vehicles (e.g. cell phones, other road users, etc.). This study explores a regularly disregarded attention detractor experienced by drivers: self-regulation. Results suggest self-regulation and WMC has the potential to affect attentional control, producing maladaptive changes in driving performance in maximum speed, acceleration, and time headway.
ContributorsSinocruz, Jerome Q (Author) / Sanchez, Christopher A (Thesis advisor) / Branaghan, Russel J (Committee member) / Becker, David V (Committee member) / Arizona State University (Publisher)
Created2012
Description
The aim of this study was to investigate the issue of Saudi women’s right to drive through a critical analysis of the Saudi online discourse on women’s right to drive. In the study, the attempt was made to provide a critical contrastive analysis of the online debate for and against Saudi women’s right to drive. A review of the literature indicated that very little research has been done about critical discourse analysis (CDA) of online texts focusing on the representation and rights of Saudi women. Employing Fairclough’s three-dimensional framework, a corpus of written posts on the right to drive, written by Saudi women, was analyzed at three levels: (a) textual analysis, (b) discursive practice analysis, and (c) sociocultural practice. The findings of the analysis on the textual and discursive practice levels showed that the theme of ingroup and outgroup presentation was significant in the data. The findings also indicated that ideologies were expressed linguistically by means of naming, presuppositions, predication, and intertextuality. At the sociocultural practice level, the controversial struggle about the right to drive was situated in its broader sociocultural context, in which the complexity of the sociocultural practice of the Saudi Society was revealed.
ContributorsAlharbi, Badr (Author) / Adams, Karen L (Thesis advisor) / Long, Elenore (Committee member) / Warriner, Doris (Committee member) / Arizona State University (Publisher)
Created2016