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- All Subjects: Data protection
- Creators: Gundecha, Pritam S
Description
Users often join an online social networking (OSN) site, like Facebook, to remain social, by either staying connected with friends or expanding social networks. On an OSN site, users generally share variety of personal information which is often expected to be visible to their friends, but sometimes vulnerable to unwarranted access from others. The recent study suggests that many personal attributes, including religious and political affiliations, sexual orientation, relationship status, age, and gender, are predictable using users' personal data from an OSN site. The majority of users want to remain socially active, and protect their personal data at the same time. This tension leads to a user's vulnerability, allowing privacy attacks which can cause physical and emotional distress to a user, sometimes with dire consequences. For example, stalkers can make use of personal information available on an OSN site to their personal gain. This dissertation aims to systematically study a user vulnerability against such privacy attacks.
A user vulnerability can be managed in three steps: (1) identifying, (2) measuring and (3) reducing a user vulnerability. Researchers have long been identifying vulnerabilities arising from user's personal data, including user names, demographic attributes, lists of friends, wall posts and associated interactions, multimedia data such as photos, audios and videos, and tagging of friends. Hence, this research first proposes a way to measure and reduce a user vulnerability to protect such personal data. This dissertation also proposes an algorithm to minimize a user's vulnerability while maximizing their social utility values.
To address these vulnerability concerns, social networking sites like Facebook usually let their users to adjust their profile settings so as to make some of their data invisible. However, users sometimes interact with others using unprotected posts (e.g., posts from a ``Facebook page\footnote{The term ''Facebook page`` refers to the page which are commonly dedicated for businesses, brands and organizations to share their stories and connect with people.}''). Such interactions help users to become more social and are publicly accessible to everyone. Thus, visibilities of these interactions are beyond the control of their profile settings. I explore such unprotected interactions so that users' are well aware of these new vulnerabilities and adopt measures to mitigate them further. In particular, {\em are users' personal attributes predictable using only the unprotected interactions}? To answer this question, I address a novel problem of predictability of users' personal attributes with unprotected interactions. The extreme sparsity patterns in users' unprotected interactions pose a serious challenge. Therefore, I approach to mitigating the data sparsity challenge by designing a novel attribute prediction framework using only the unprotected interactions. Experimental results on Facebook dataset demonstrates that the proposed framework can predict users' personal attributes.
A user vulnerability can be managed in three steps: (1) identifying, (2) measuring and (3) reducing a user vulnerability. Researchers have long been identifying vulnerabilities arising from user's personal data, including user names, demographic attributes, lists of friends, wall posts and associated interactions, multimedia data such as photos, audios and videos, and tagging of friends. Hence, this research first proposes a way to measure and reduce a user vulnerability to protect such personal data. This dissertation also proposes an algorithm to minimize a user's vulnerability while maximizing their social utility values.
To address these vulnerability concerns, social networking sites like Facebook usually let their users to adjust their profile settings so as to make some of their data invisible. However, users sometimes interact with others using unprotected posts (e.g., posts from a ``Facebook page\footnote{The term ''Facebook page`` refers to the page which are commonly dedicated for businesses, brands and organizations to share their stories and connect with people.}''). Such interactions help users to become more social and are publicly accessible to everyone. Thus, visibilities of these interactions are beyond the control of their profile settings. I explore such unprotected interactions so that users' are well aware of these new vulnerabilities and adopt measures to mitigate them further. In particular, {\em are users' personal attributes predictable using only the unprotected interactions}? To answer this question, I address a novel problem of predictability of users' personal attributes with unprotected interactions. The extreme sparsity patterns in users' unprotected interactions pose a serious challenge. Therefore, I approach to mitigating the data sparsity challenge by designing a novel attribute prediction framework using only the unprotected interactions. Experimental results on Facebook dataset demonstrates that the proposed framework can predict users' personal attributes.
ContributorsGundecha, Pritam S (Author) / Liu, Huan (Thesis advisor) / Ahn, Gail-Joon (Committee member) / Ye, Jieping (Committee member) / Barbier, Geoffrey (Committee member) / Arizona State University (Publisher)
Created2015
Description
With the advent of new advanced analysis tools and access to related published data, it is getting more difficult for data owners to suppress private information from published data while still providing useful information. This dual problem of providing useful, accurate information and protecting it at the same time has been challenging, especially in healthcare. The data owners lack an automated resource that provides layers of protection on a published dataset with validated statistical values for usability. Differential privacy (DP) has gained a lot of attention in the past few years as a solution to the above-mentioned dual problem. DP is defined as a statistical anonymity model that can protect the data from adversarial observation while still providing intended usage. This dissertation introduces a novel DP protection mechanism called Inexact Data Cloning (IDC), which simultaneously protects and preserves information in published data while conveying source data intent. IDC preserves the privacy of the records by converting the raw data records into clonesets. The clonesets then pass through a classifier that removes potential compromising clonesets, filtering only good inexact cloneset. The mechanism of IDC is dependent on a set of privacy protection metrics called differential privacy protection metrics (DPPM), which represents the overall protection level. IDC uses two novel performance values, differential privacy protection score (DPPS) and clone classifier selection percentage (CCSP), to estimate the privacy level of protected data. In support of using IDC as a viable data security product, a software tool chain prototype, differential privacy protection architecture (DPPA), was developed to utilize the IDC. DPPA used the engineering security mechanism of IDC. DPPA is a hub which facilitates a market for data DP security mechanisms. DPPA works by incorporating standalone IDC mechanisms and provides automation, IDC protected published datasets and statistically verified IDC dataset diagnostic report. DPPA is currently doing functional, and operational benchmark processes that quantifies the DP protection of a given published dataset. The DPPA tool was recently used to test a couple of health datasets. The test results further validate the IDC mechanism as being feasible.
Contributorsthomas, zelpha (Author) / Bliss, Daniel W (Thesis advisor) / Papandreou-Suppappola, Antonia (Committee member) / Banerjee, Ayan (Committee member) / Shrivastava, Aviral (Committee member) / Arizona State University (Publisher)
Created2023