Matching Items (4)
Description
The advertising industry plays a crucial role in how ideals and norms are established in United States society. Recent work is revealing the negative impact advertisements can have on self-esteem and self-image, especially for women. Unrealistic body-types, often created through photo editing, continue to contribute to eating and emotional disorders. Such fabricated ideals hinder the progress of social and economic justice for women. This exploratory study investigates whether images of women in traditionally male-dominated roles can weaken sexist attitudes and whether less sexism and highly sexist groups differ in image processing. Participants who scored high or low on the Ambivalent Sexism Inventory were exposed to a set of images of females in the female-dominated occupation of waitress and females in the male-dominated occupation of construction while measuring their neural activity using EEG. Participants complete the Ambivalent Sexism Inventory before and after the experiment. P3 oddball effects are measured for each participant with the hypothesis that the High Sexism group will view female construction workers with a higher oddball effect than the low sexism group. With 38 participants, there is a significant difference between the groups with individuals scoring low on the ASI showing a greater difference between the waitress and construction worker images compared to individuals scoring high on the ASI. Further, exposure to these images did not significantly reduce ASI scores in either group.
ContributorsOstendorf, Tasha (Author) / Swadener, Elizabeth (Thesis advisor) / Arizona State University (Publisher)
Created2015
Description
The Indian princess began as an imposition, a Eurocentric conception based in preconceived notions of cultural structures and gendered power roles - a mixture of noble woman and provocative demure maiden - created by Anglo men to epitomize an idyllic image of otherness and womanhood. This analysis begins by exploring the history of the icon that was first conceived through sixteenth century explorer's tales of exotic queens then traces her progression through the romantic idealizations of the Indian woman Pocahontas. Research then explores how the character, comprised of a mixture of feathers, beads, and buckskin, was implemented into performance, and discusses how her flesh and blood enactment became critical to her survival. Drawing on the theories of contemporary critics, final examination turns to twentieth century perceptions of the Princess and reactions to her by contemporary Native artists whose manipulations of the character opens alternative dialogs about the stereotype to offer reconstructions of her historic discourse.
ContributorsHanawalt, Tammi Jo (Author) / Duncan, Kate (Thesis advisor) / Fahlman, Betsy (Committee member) / Malagamba-Ansótegui, Amelia (Committee member) / Mesch, Claudia (Committee member) / Arizona State University (Publisher)
Created2011
Description
Prejudice and discrimination toward gender non-conforming individuals is prevalent and extreme in today’s society. This prejudice can manifest in social exclusion, bullying, and victimization, or physical and sexual assault, and can result in negative social, psychological, academic, and physical health outcomes (e.g., depression, anxiety, suicidality). Thus, it is important to understand the perpetrators of gender expression-based aggression and discrimination. In two studies, I addressed how and why people experience prejudice toward gender non-conforming individuals. Using an affordance management theoretical framework, Study 1 identified threats young adults perceived from gender non-conforming peers. There were differences in perceived threats to personal freedoms, social coordination, and values for gender conforming and non-conforming peers, and these perceptions differed by the political ideology of the perceiver. Study 2 explored children’s threat perceptions associated with gender non-conformity. Children perceived threats to social coordination from gender non-conforming peers but not threats to moral values. Results from both studies supported the use of this theoretical framework for studying prejudice toward gender non-conformity. Together, these studies provide unique information about adults’ and children’s reasons for prejudice toward gender non-conforming peers.
ContributorsCook, Rachel (Author) / Martin, Carol L (Thesis advisor) / Neuberg, Steven L. (Committee member) / DeLay, Dawn (Committee member) / Ghavami, Negin (Committee member) / Arizona State University (Publisher)
Created2020
Description
This creative project examines Disney’s Beauty and the Beast and Disney’s Frozen, focusing on how women are portrayed and treated. I use feminist literature as a lens to analyze both movies in the “Artist Piece” section. I believe it is important to scrutinize the way female characters are depicted because these movies are presented to children as idealized fairy tales. After critiquing both movies, I include a feminist retelling of Beauty and the Beast and Frozen. I use feminist literature to retell these fairy tales with empowered female depictions.
ContributorsGuinan, Genevieve (Author) / Watrous, Lisa (Thesis director) / Manninen, Bertha (Committee member) / Barrett, The Honors College (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor)
Created2022-05